Huge Mistake #one: Creating a Web site with Flash — Did you recognize in a recent study, prime web marketers discovered that having a web site created with Flash, really decreased the response from prospects and customers by as abundant as 370 percent?

Here’s why: Your prospects and customers are possibly visiting your website using all types of various computers, affiliation speeds and net configuration settings…

What may look great to 1 visitor could not even seem for an additional! You’ll terribly simply have shelled out tons or maybe thousands of dollars to own a website created using the Flash technology, only to search out out that some of your visitors will never see it! (Not to mention the loading times will cause your visitor to close your website, never to come again.)

Huge Mistake #a pair of: The “Web Catalog” Approach — You see this everywhere. Sensible, honest and hardworking businessmen and ladies get on-line to sell their merchandise or services, and have a website created for them that contains a link to merely regarding everything they provide on one page. Their thinking goes along the lines of, “…well, I don’t wish to leave anyone out. If they are available to my website, I need to form sure I have what they’re looking for…” — This approach of thinking may not be further from the truth.

Here’s why: There is an ancient rule that goes back to the terribly beginning of direct-marketing on the net, taught by the richest, most legendary and well-revered internet marketers of all time…

“After you provide your prospects too many decisions, they become confused and aren’t sure what to try to to next. Confused folks never purchase anything.”

Huge Mistake #3: Optimizing Your Sales Site for the Search Engines — You may see this taught in nearly every “net promoting” course, manual or eBook out there… “You must optimize every page of your web site for the search engines!” — In fact, this false teaching is accepted as ‘gospel truth’ therefore often that most internet designers can supply to do this for you at no, or very little further cost…

What they don’t understand is that certain words and phrases should be either re-worded (to make it “keyword made”) or taken out utterly, just to be looked upon highly by the mighty search engines — and this could kill your sales, literally overnight.

Here’s why: Once you or a employed web designer optimize your sales page (i.e. any web page designed to sell your products and services) to induce a higher listing in the search engines, you are going to own to sacrifice the pulling-power of your sales copy (i.e. written sales material) simply to urge those higher listings. Certain, this can bring you more traffic — however what good is all the traffic in the world, if your guests arrive at your web site and aren’t compelled enough to read why they must order your product?

For years, it has been taught that you ought to always attempt to seek out a “balance” of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your product and services…

Wrong Once more! — The reality is that you should never optimize your sales page for the Search Engines. Instead, you must produce small “entry pages” for each keyword connected to your product or service, (highly optimized for the Search Engines) and have them link to your main sales site! (We can show you specifically how to try and do this quickly and easily and obtain *massive* targeted traffic from the Search Engines – while not ever *touching* your sales site!)

Huge Mistake #four: Having a “Graphics-Based” Web site — Positive, graphics will actually help us to visualise a explicit situation or circumstance, product or service… But did you know that having a graphically-driven web site can actually distract your visitor removed from your sales message?

When all, your sales message (or “net copy”) is The #-one most significant issue in a very website that produces money. If your guests are paying a lot of attention to your “professional graphics” than your sales message… you have simply lost another sale.

Here’s why: You’ve got approximately seven seconds from the time your visitor arrives at your site, to the time they decide whether or not to shop for your product, get additional info or leave. If you have got a graphically-intensive web site, your website can presumably still be loading past your seven-second time limit.

That’s a “customer-killer” in and of itself – however, the important reason lies at intervals the fact that the larger, brighter and more beautiful your graphics are, the additional they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it may mean the distinction between getting a purchase, and losing a customer.

Huge Mistake #five: Designing a Website with Zero Selling Experience — Most net designers haven’t any idea how to create cash on the internet, with something alternative than their design services. It is not their fault – they merely don’t have any or terribly little marketing and sales experience. Once all, they’re simply website designers…

But, having your web site designed by somebody with Zero web marketing experience is like buying a street-automobile without an engine… it will not go anywhere, and it’s going to just waste some time and cash!

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