Page Rank. Leading 5 websites have a PR of 3 or less (use SEO Quake to inspect).
Search intent. Consider the level or kind of problem the searcher is having. Buyer/action keywords are very important.
How to …, Get rid of …, Buy …, Purchase …, Best …, Specific product name/model/etc.
Seasonality – Holidays, big occasions (Olympics), star rumors, summer, winter season, etc. Brief term possibilities, however not year round.
Site Ranking. Heres where Broad search analysis comes into play. A site might “accidentally” rank highly for a keyword without actually trying. My take – If a website lands high (104) for both Broad AND Exact, then its most likely the keyword is enhanced. Need to do more analysis using SEO Quake and Majestic to validate. Look at title, URL, and description for the competitions efforts.
I likewise know much better than to rely 100% on tools since tools can just do what the tool is planned to do – they cant “check out between the lines” and be instinctive (and theres a lot of necessity for that). With that out of the method, lets evaluate Beckers ideas …
Keyword Research Tips
Browse volume – 3600+ local searches for exact keyword match. Broad search is used later (good pointer coming).
Backlinks. Usage Majestic SEO to get a baseline. Inadequately SEO d backlinks count far less (MNF does this relatively well using Majestics API).
Specific Match Domains are Open. I might then look at SOC for a few under-searched domains and see if theres any possibilities. Typically I simply skip over the keyword.
Alex does not utilize software and rather relies on http://adwords.google.com/o/KeywordTool ( the appropriate URL at the time of this writing). He disdains Market Samarai, but does not discuss Micro Niche Finder, which is my preference. (Later, I will reveal how Beckers ideas converge with my MNF experience).
Expense per Click (CPC) – $1.00 or more. This is a recommended minimum only – it would depend on the item (higher priced products ought to require higher CPCs). The traffic has greater possibilities of bringing in money if individuals are paying a load for the traffic.
Business/Interaction Potential. Try to find opportunities that might not have immediate outcomes but may develop future chances. This is somewhat unclear.
The following are relatively well accepted standards (YMMV).
With that out of the method, lets summarize Beckers concepts …
Keyword Research Tips
Browse volume – 3600+ local searches for specific keyword match. A website may “unintentionally” rank highly for a keyword without actually trying. My take – If a site lands high (104) for both Broad AND Exact, then its likely the keyword is enhanced. I did a search on MNF and actually discovered a specific match.com domain for a purchaser keyword expression that has 6600+ searches per month.
The following are what Becker calls “advanced” SEO.
There, I decreased his 3000 word post to 500. Great for me.
Foolish SEO. Bad URLs and badly placed anchor text are indicators the page is not SEO d.
Domain Age. Young domains are less trusted, older domains more so.
Heres an extremely condensed variation of the Omega Guide: Keyword Research by Alex Becker.
P.S. – Recently, I did find a (enthusiastic) gem. I did a search on MNF and in fact found an exact match.com domain for a buyer keyword expression that has 6600+ searches monthly. Im getting it ranked as I write this.
Page Type. If the leading results are user created pages or forum pages, the competition is very little. Look for Facebook/Twitter profiles, download websites, short article pages (easy pickings), Squidoo, HubPages, borderline empty pages.