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How To Maximize Your Website’s Usability

How To Maximize Your Website's Usability

by Web Designer

When it comes to web design, usability is every bit as important as having great content. Even the most informative, well-written articles are useless if no one can navigate your site to find them. Many website owners make the mistake of focusing their efforts solely on creating a bold, artistic layout, giving little thought as to how their visitors will interact with the site.

Good web design, on the other hand, incorporates intuitive navigation, easy-to-read text, fast-loading content and an effective search function. Once all of these elements are taken care of, then you can shift your attention to adding graphics and other artistic touches to the page.

Readability is one of the most often overlooked factors in terms of website usability. One of the main mistakes site owners make is publishing long, unbroken blocks of text. To maximize readability, paragraphs should be limited to two or three sentences. This makes it easy for your visitors to quickly scan your page and find the content they are looking for.

Another factor that reduces readability is choosing the wrong background color for your site. White text on a black background is notoriously difficult to read. The same thing goes for brightly colored backgrounds in shades or yellow, blue, red or green. To keep things as easy on the eyes as possible, your content should be presented as black text on a white background. You can still incorporate colors in other parts of your web design. Just leave the area behind the text alone.

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Web Design

The next major component of website usability is navigation. If your visitors can’t find the content they are looking for quickly, they will leave your site. That’s why it is so important to design an intuitive navigation system that clearly showcases your best content. Don’t make the mistake of using fancy menus that take time for your visitors to figure out. Instead, present well-labeled links to your articles that help your visitors instantly get where they want to go.

Incorporating an easy-to-use search function is also vital. Many visitors don’t have time to poke around on your site looking for content. They want to be able to quickly search and find the information they need. The better you can make your search utility, the more satisfied your visitors will be.

Finally, it is important to keep your page loading time as short as possible. If it takes more than a few seconds for your content to load, your visitors may click away to another page. Optimize images to keep their files sizes small. Avoid using elements such as Flash or large-scale graphics whenever possible. Keep the code of your site clean, avoiding any unnecessary elements that can bog down your pages. If you use a content management system, try to limit the number of plugins that you use. Each plugin you activate can significantly slow your site’s loading time.

By designing your site with a focus on usability, you can help your visitors quickly and easily find the information they need. Artistic elements can add a lot to your page, but the real design work lies in creating a site that is easy and intuitive to use.

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Comments

    • POSICIONAMIENTO WEB MADRID/INTERSEO SOLUCIONES
    • December 18, 2014
    Reply

    Hoy os vamos a preguntar si sab?is lo que es una web Responsive, bien desde
    posicionamiento web como consultor seo, os lo explico r?pida y
    resumidamente, una web responsive es aquella web que puede verse en los
    diferentes dispositivos, tanto fijos como m?viles, como muchos sabr?is es
    muy importante a la hora de tener una web, no es una simple copia de la web
    que ten?is, no, es una web nueva, como consultor seo os recomiendo que la
    encargu?is cuanto antes, por ejemplo para los propietarios de un
    RESTAURANTE, CERRAJEROS etc es b?sico que lo teng?is.

    View Comment
    • LosEagle
    • December 18, 2014
    Reply

    Holy shit! Web design series made by BUCKY! So excited.

    View Comment
    • Ratik Sharma
    • December 18, 2014
    Reply

    I’ve been waiting for such a series. Great!

    View Comment
    • Black Heart
    • December 18, 2014
    Reply

    Just ran into this problem making my first website. thank you.

    View Comment
    • Team-Shmo
    • December 18, 2014
    Reply

    I am so in Bucky. Please focus on sidebars totally changing locations like
    that other site did and adsense possibly too. Those are the two areas that
    are screwing me up right now.

    View Comment
    • Yextus
    • December 18, 2014
    Reply

    hmmm I wonder if there is a program that could take old HTML and CSS and
    make it responsive, and if there isn’t I might start working on one

    Edit – Not sure if this works but this is what I found
    http://www.projectseven.com/products/templates/pagepacks/css-builder2/converter/index.htm

    View Comment
    • LividProductions
    • December 18, 2014
    Reply

    how dare you talk about bucky like that, bucky! BUCKYYYYYYY! :’)

    View Comment
    • eric arora
    • December 18, 2014
    Reply

    bhen chodd this is what i was waiting for..!!

    View Comment
    • Brandan W
    • December 18, 2014
    Reply

    lesson don’t sturf the web on a phone.

    View Comment
    • Cthulhoo X
    • December 18, 2014
    Reply

    Wow, I have been waiting for you to make responsive web design videos. You
    have the best tutorials and I am glad you were born.

    View Comment
    • CodeNMore
    • December 18, 2014
    Reply

    This seems like a good series!

    View Comment
    • POSICIONAMIENTO WEB MADRID/INTERSEO SOLUCIONES
    • December 18, 2014
    Reply

    Desde posicionamiento web Madrid con este v?deo se puede saber explicado
    por un consultor seo que es una web responsive

    View Comment
    • Jude Niroshan
    • December 18, 2014
    Reply

    Bucky…. You are awesome man….. I wish one day i can meet you and say
    thank you for all your videos!!! Keep it up!!! I have a request for you…
    Can you please start a video series about a new programming language or
    about a new software that will going to make big difference it future? I am
    interesting about this….

    View Comment
    • Patrick128000
    • December 18, 2014
    Reply

    This is so fitting. Started computer science class learning from Bucky on
    the side. Now I have an actual web development job, and I’m back with Bucky
    learning this stuff.

    View Comment
    • franchyze922
    • December 18, 2014
    Reply

    Is this like the flexible box model Bucky taught us in the HTML5 playlist?
    or is this still using the traditional box model but making it flexible?

    View Comment
    • Imran Mohammad
    • December 18, 2014
    Reply

    Awesome tuts from Buckys Room, Please focus on images (less images more
    css) and cross-browser compatibility. Hope you can. you are the master and
    you make game looks easy. Thanks for your videos.

    View Comment
    • Felix Schütt
    • December 18, 2014
    Reply

    Thanks, but could you maybe include things like the proper alignment,
    spacing and these things like how to place call-to-action buttons – you
    know, “normal” web design stuff, design rules? That would be great.
    Otherwise, thanks for this tutorial series.

    View Comment
    • TheLockGamer
    • December 18, 2014
    Reply

    Tattly looks promising.

    View Comment

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