by Web Designer
A website is something that represents you or your business to the world. If you want to make a good impression, you want to make sure that your website is designed well. Not only does it have to be attractive, but the content has to useful, and it has to be easy to use. Here are some guidelines on creating a great website.
First, you should decide what kind of content will populate your website. Write an outline with major headings and subheadings. There are standard information pages that all websites should include. For example, a home page where your visitors first land that gives them an overview of what lies beneath. A page with your contact information is also typical. This offers your visitors alternatives in contacting you. A page that briefly how your business came to be would be helpful in telling people more about your company.
Your content should be helpful. I your website is informational, you need to divide your content into subject headings. This is where subheadings can come in. Figure out how these headings logically fit together so that your audience can find information easier.
If you are selling products on a website, you need to provide clear product information for each item. Set up a page for customer service that will have details on shipping, returns, and anything else that would be important to a person buying something. Your shopping cart should be housed in a secured section of your website. Talk to your webhost about setting this up.
When you have your content outlined, you should think about the layout. A header with your company name and logo should appear on every web page. This reinforces your brand identity on your visitors.
Your navigation bar should be positioned at the top or at a side margin, typically the left-hand side, but either side is acceptable. This navigation should be repeated on every web page as well. The buttons should be clearly label, so your visitor can tell right away what that button will lead to.
Think about who your audience is, and choose your color scheme and basic design that will appeal to that audience. The layout should be clean, and your content easy to read. Avoid using a font size that is too small, and make use of white space in your text.
Aim for a fast page load for your website. There is nothing more frustrating than to sit and wait for a web page to load. A lot of people will simply move on to another website. Do not lose your visitors this way. Keep your web file sizes small for a quicker page load.
Do not forget about optimizing your website for search engines. When your website is optimized, people can find you when they do a search your keywords. This is how you can increase your site traffic.
A website that is designed well will attract visitors. The more visitors you have, the more web business you can gain.
In Episode 1, we take a look at what web design really is, and go over the necessities. In this series, we cover many aspects of creating content for the web…