Most websites are not based in Flash movies or graphics any more. Instead, they are made up of textual content the user finds interesting. That means you have to present that text in a way which the user will easily digest and learn as much as possible from. The tips below will help you do it right so that your site is able to become popular.
The first step is to avoid fonts which aren’t standard on all computers and in all browsers. If you need to use a special font, you will be best to do so within graphics, and since graphics aren’t readable by search engines, do it as infrequently as possible. Instead, either use “serif” or “non-serif” in your Cascading Style Sheets to be sure that your content displays as you expect it to. You can embed fonts in your website, but they are just another thing which needs to be downloaded, slowing down loading times and driving away readers.
In the same vein, you should not be using extra-large or extra-small fonts. You know how frustrating tiny print is on packaging, so why put your reader through the same situation? Comfortable font sizes will allow the reader to engage in your content, and that will make them happy and ensure they return. Yes, readers can zoom in, so you don’t have to go beyond 10 to 14 point fonts, but don’t go below those sizes either. Large fonts are just headache-inducing and cause readers to close the window.
There is absolutely no reason on the face of this Earth for you to ever use blinking text. Never! Blinking text was big in the nineties, but it went out of favor for good reason. It is painful, irritating and just causes the reader to expect that your site is a spammy scam house full of lies and deception. Never use blinking text on your websites to avoid one of the most overused HTML tags ever created.
Your links have to be obvious or people won’t know to click on them. For example, most people expect links to have an underline. While menus won’t have to have underlines, text links within your content should. It should also be a different color than the text itself. In fact, studies show that links and buttons which are in a contrasting color to the rest of the website are not only looked at more often, but clicked more often as well. Choose a bright color and only use it for clickable items so that your reader knows what they can click and what they can’t.
If you use these tips as you design your websites, you will find they are more successful every day. That will help you master your techniques and take the internet by storm. The more you read, the better, so keep locating expert articles like this one and gaining all the knowledge you can. Your skills will better and your websites will become popular and successful.