Comment on Card Stock Paper by Admin.
I have to disagree with ‘Go with the flow’s comment above.
Graphic design is a prosperous industry, and for someone who is talented or at least cares about their work there is great opportunity. This is mainly because the industry is saturated by amateurs. But rest assured if your friend is good, he will easily out shine the competition.
The best thing to do is to do some graphic design work for his portfolio. It’s important to realise the difference between art and design, his designs always need to have an express purpose and do a job. So do some designs based on a company, offer it to a real company for free or simply make one up. Do a corporate identity for them, with fonts, colour pallets, logo etc, and print stuff business card, letterhead, and some web stuff, email banner, basic web layout etc. Show all of your ideas and how you got there, especially with the basics like logo, colours and fonts. If they see you have chosen blue, they might think that’s a nice blue or they might think that’s a horrible blue, that’s personal. But if you show in your portfolio that the reason you chose blue was be because they they deal in holidays and blue reminds people of good weather, then a potential client or employer will see you have a deep thought process in your work.
I’m not gonna ramble on any more, but I would recommend frequenting websites like behance.com and dribbble.com to see what other people are doing and get a good idea of what is good and bad design.
I would also recommend looking at how some other profession designers layout their work showcase
and how they layout their process
Hope this helps 🙂
Admin Also Commented
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Graphic design is a very competitive field, but you will have a huge advantage if you stick with the double major. The pharmaceutical industry, insurance companies, hospitals, etc. are HUGE consumers of graphic design and marketing. They turn out an incredible amount of training and sales literature, and they look for (and pay generously) any designers who understand and can illustrate their products, medicine, and biology in general. So I think you would be smart to keep both if you can. Education is never a waste, and the medical training is definitely going to be a huge benefit to you later on down the line. You can tap a huge profitable market that’s closed to many other designers.
On a somewhat related note, designers are stereotyped as flakes sometimes. Having a science degree shows you have drive, focus and intelligence, and larger agencies will see that as a huge bonus when making a decision on who to hire.
Plus someday you may be completely burned out on design and want the stability that comes with working in medicine. It’s good to have that option.
I’ve been a designer / prepress tech for 15 years and I’ve worked with GSK, Pfizer, Wyeth Labs, and many others over the years, so I have some insight into this stuff.
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Graphic design can be hard, yes. If you’re working commercially, there will always be projects that you don’t get a “feel” for. It can also be incredibly fun, as it’s one of those jobs you can really enjoy.
Schools usually expect some previous art experience in high school, but it isn’t mandatory to making graphic design your major. You’ll be taking a lot of art classes, and if you’re planning on going into web design, you’ll be taking a lot of computer classes, as well, along with marketing and core classes.
Graphic designers can mean web design, package design, poster design, advertisement design, etc. There are many different facets of design that you can specialize in.
However, a fair warning, the graphic design job market is incredibly saturated. A lot of people who go to school for graphic design end up with a job that doesn’t utilize their degree or experience in the field.
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Graphic Design is a broad field while advertising design is concerned with advertising. This may involve the use of graphic design in the creation of an advertisement. Just as in web design, graphic design would play a part for creating websites.
Also keep in mind, there will be aspects in advertising design that go into other areas besides graphic design just as it happens when creating websites.
There are many avenues open for graphic designers, advertising as you mentioned above is one of them, web design is another, print design is yet another area and there are many others.
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