I’m sure you have read countless articles on how to become a better web designer. They have all focused on what is good to do, but how many focused on the mistakes common to the field? This article will give you all the don’ts you need to focus on, ensuring your websites are always top notch and very popular.
Using Flash or graphic navigation means search engines can’t index it and users may not understand it. Instead, use text-based navigation menus. Search engine spiders can easily read what the link says, allowing them to correctly categorize the page which lies beyond the link. Users also won’t have any problems when using devices which lack Flash or have graphics turned off. This makes navigation simple and effective.
Websites which scroll horizontally are rarely easy to use. Unless this is intentionally built into your design, it is only going to serve as a hindrance to using your website. Scrolling vertically isn’t a huge problem, but going from left to right just isn’t user friendly. Instead, have your content run up and down the page, as scrolling in that direction seems to make more sense to the reader.
Bright, bold colors can lead to eye strain. If you use a simple palette with a single contrast color for small sections of the content, such as links and buttons, your reader will appreciate your respect for their health. You want your readers to be on your site for long periods of time, and that means they will be staring at your website. If it has a bright red background and blue text, they are unlikely to stick around long enough to truly benefit from your content. Give them a break, use a gentle color scheme.
Obvious ads in the content are viewed as undesirable by the reader. If you seamlessly include ads in your text, such as linking to Amazon within your content, that works well. It is just like television shows using a product in its appropriate context–it blends in and makes sense. If you smack an AdSense ad in the middle of an article, it will just look like a cash grab and throw off the reader.
As long as you learn from this article and follow its list of things not to do, you should face less hurdles as you create websites. The best way to become better at your job is to learn from the mistakes of others. Continue to read all you can to learn about the good, bad and ugly of web design.