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Investment in social media efforts CAN be measured and should …

Investment in social media efforts CAN be measured and should ...

Comment on Local Printing by Admin.

Investment in social media efforts CAN be measured and should be tracked with a beginning baseline and an end goal in mind. Mashable has a great article about social media ROI that includes an informative and entertaining slideshow by Olivier Blanchard. (http://mashable.com/2009/10/27/social-media-roi/ )

Here’s the overview:
A business that wants to track their ROI from social media should start with a baseline of your company’s current growth, website visitors, online transactions, telephone inquiries, etc. If you don’t have this information, start tracking it.

Next, create an activity timeline that tracks all new social media projects: blog launches, new Twitter campaigns, press releases, etc.,

By stacking these timelines on top of one another, your company can create a picture of which efforts are working, and which ones aren’t. Over several months, you can graph your progress and watch for correlations between events, such as certain blog articles equaling more customer calls, or positive online mentions and a jump in site visitors.

Keep in mind, though, that another part of a good social media campaign and tracking ROI is having a goal in mind when you start so you know where you want to be. Your goal could be monetary return (more sales), or non-monetary (brand awareness, increase in social media mentions). It’s not too late to start tracking your progress so your business will know how your social media efforts are affecting your company.

-natalie, Red Humpy Design
http://www.RedHumpy.com/blog

Admin Also Commented

Local Printing
My favorite software for scanning business cards is called Scan2Contacts, it’s on the expensive side (around $200) but it would appear to have the least number of errors when you scan cards. With ALL business card scanners, you need to manually check the cards once you scan them. Foreign business cards, business cards with special characters or lettering, or business cards with non traditional formatting do not always scan correctly, and if you do not check them individually, you might find down the road that the business card in Outlook is incorrect.

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For scanners, I recommend the following in order of preference:
Card Scan Executive 700 Compact Business Card Scanner
Scan Shell
IRIS Card Anywhere


Local Printing>
Kinkos does print business cards. They’ll charge you to set up the business card file if you haven’t already. If you have hand drawn artwork they’ll scan your artwork and place it into a file with many business cards to a page which they later cut after printed. It should be clear how they are going to place your handrawn artwork on the 3.5″ x 2″ business card. Fair warning, they will probably charge you for this pre-production work which doesn’t include actual printing and materials. Hope this helps.


Local Printing
You can buy the business card packages at your local disocunt or office supply stores. You can get FREE business cards on www.vistaprint.com
You just pay shipping. You pick the card and set up the info right online. Then approve it and your done. It is very easy


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