Life, the Internet, and Everything!

business202.jpg

Marketing to Seniors

Marketing to Seniors

When you have a website to create, there are some things you need to do which your competition may not have engaged in. Knowing what steps to take is key to creating an amazing site people actually want to use. The following tips and tricks will show you how it is done, step by step, one by one, so follow along.

Affiliate Link

Doing market research before you even put pen to paper is important. You have to understand who you are marketing to and how you can best design your site to keep them happy and satisfied. For example, marketing to a younger audience means you need to be more flashy with your design. Marketing to seniors will require you to use larger, clearer fonts, simple navigation and large pictures. Figure out who you want to sell to and what they want before they buy.

Blob

Be sure not to copy any other website, even if you love it. While it is important to see what others are doing and incorporate their ideas into your site, you can’t steal code or graphics. If you like a menu, consider what it is about the menu which makes it great. Once you know, decide how you can use that same strategy on your own website. >

You shouldn’t post content online if you don’t know anything about the topic. For example, only put a blog on your site if you are an expert in the field. If not, you may make mistakes which show your inexperience and make you look like a bad choice for visitors. Whenever you plan to post content, be sure to double check the facts behind it. Ask friends and family to look it over for mistakes so that it is right when you post it and you look like an expert.

SEE ALSO  Web Design Strategies To Help Boost Rankings And Sales

Browser Window

Find sources of content which aren’t just online. You can interview a person locally who has something to share with your visitors and then post the audio or video on your website. You could link up with local stores to swap advertising. You could even sponsor local events and then write about them on your site. Look for opportunities for fresh content everywhere, not just on the internet.

Creation Software

Continually check out the social media accounts and websites of the competition. See what they are doing, whether it is successful or not, and then implement the same strategies on your site. Obviously, you should not copy what they do exactly, but you can learn from what they do right. For example, if they hold a contest where users submit video testimonials, you can do the same only asking for users to create a commercial for your product or service instead.

Designing A Website

These simple tips will help you along the path to web design success. Use them every time you plan to create a website and you shouldn’t have any problems. Using the knowledge you have gained here is a surefire way to reach your goals time and time again!

Click here for more information about 'Marketing to Seniors'.

SEE ALSO  Why Website Design Matters
Tags: , , , , , , , , , , , , , , ,
Previous Post
Blogging

Target Audience

Next Post
Blogging

Seo Techniques

Comments

    • Debs_4r
    • December 17, 2013
    Reply

    Should I Be Giving My 10 Yr Old Dog Senior Dog Food? My dog is now 10yrs old and I see on the market this Senior Food, should I be feeding this to him or just keep to the regular tinned food. He’s very healthy and fit, I walk him every day for 30 mins.

    View Comment
      • Admin
      • December 17, 2013
      Reply

      The time to switch to a senior food is when your dog starts to slow down. If he is still active, don’t switch no matter how old he is. When you do switch make sure that you choose a senior formula that does NOT reduce the protein but DOES reduce the calories.

      View Comment
    • Debs_4r
    • December 28, 2013
    Reply

    Should I Be Giving My 10 Yr Old Dog Senior Dog Food? My dog is now 10yrs old and I see on the market this Senior Food, should I be feeding this to him or just keep to the regular tinned food. He’s very healthy and fit, I walk him every day for 30 mins.

    View Comment
      • Admin
      • December 28, 2013
      Reply

      The time to switch to a senior food is when your dog starts to slow down. If he is still active, don’t switch no matter how old he is. When you do switch make sure that you choose a senior formula that does NOT reduce the protein but DOES reduce the calories.

      View Comment
    • Shermantank
    • January 31, 2014
    Reply

    What Are Some Inormative Good Marketing Books For Senior In Highschool? I’m interested in marketing but don’t know where to start

    View Comment
    1. Reply

      Here u can find 100s of marketing books in
      a library.
      just keep reading untill u find your niche.

      View Comment
    • Thomas
    • February 27, 2014
    Reply

    Senior Citizens, What Are Your Memories Of The Old Street Markets, And The Traders?….? I always remember the old Tilly lamps, hissing away, and the happy banter!, what about you?…

    View Comment
      • Admin
      • February 27, 2014
      Reply

      I do remember the old street traders , when I lived in England as a child. The people who manned the stalls were always shouting , often quite cheeky too. My mother seemed to love going there, she’d chat to everyone as she made her way around the market with her big straw basket .

      Nowadays, we have had a resurgence of the market syndrome. Right where I live, there is a Sunday Market, its great fun. All along the waterfront – probably a 1km length of road – is closed to the public and it becomes the marketplace. Farmers come to sell their fresh produce , I’d guess there would be at least 20 differnt stalls selling everything from freshly killed meat, to vegetables and honey. Lovely !

      Then the rest is set aside for stalls of every kind – home made clothing and crafts, several hairdressers, a lady who plucks your eyebrows , kids specialty stalls …its all great fun. Many buskers keep the music playing and food stalls tempt the taste-buds. Its the best day of the week !

      View Comment
    • Nylove
    • March 5, 2014
    Reply

    I’m A HS Senior And I Want To Pursue A Career In Marketing? But i need to know specifcally how marketing helps people. does it benefit them in anyway? i know it just makes consumers aware of products that could ultimatley benefit them. i dont know much about marketing besides that you need to be creative and creativity is my strong point.

    View Comment
    1. Reply

      Marketing contributes to several parts in doing business.
      For example, sales, advertising, customer survey and analysis, etc.

      You need to ask yourself that you prefer to interacting with people and persuading customer to purchase the company’s products.

      Anyway, most of marketing concepts deal with common sense. If you are type of people who like to apply thing around, you would perfectly be a good marketing man or girl.

      View Comment
    • Avatar the last airbender
    • March 23, 2014
    Reply

    Is Anybody Hiring A Senior Marketing And Sales Executive? I am looking for a career change in the B2B industrial capital equipment market. I have over 10 years international experience.

    View Comment
    1. Reply

      A few ideas:

      1 – Get your name and resume out to headhunters.
      2 – Post on CareerBuilder/Monster.com/etc.
      3 – Network ( http://www.linkedin.com )

      Hope this helps!

      View Comment
    • ♫ fat bastard
    • April 30, 2014
    Reply

    Starting Dog On Senior Dog Food? Generally, at or around what age should a dog be put on dog food formulated for seniors?
    I see… A pet store employee tried telling a relative of mine that ALL dogs 6 years and older need to be on dog food formulated for seniors.

    Thanks for the answers.

    View Comment
    1. Reply

      Senior foods are generally marketed towards dogs that are 7-8 years old, although 6 may also be considered “senior.” However, NO dog really “needs” senior food. Senior foods are generally lower in protein and calories than adult food. However, recent studies suggest that if anything older dogs actually need MORE protein than younger dogs. And simply reducing the amount of food that you are feeding as your dog’s caloric needs become less or simply switching to a light food is adequate to prevent a senior dog from eating too many calories and getting fat. Senior food is really mostly a marketing ploy.

      View Comment
    • Consultant
    • May 7, 2014
    Reply

    Suggestions For A Career In Market Research? I Graduate College In A Year? Currently I am a senior in college with a major in communication studies, emphasis in public relations, and I have a minor in international business. I’ve also taken 3 semesters of statistics courses and studied abroad in France. Is this a strong college background to start to work in market research? What are some entry-level jobs that I should look for in market research/marketing? Would a marketing internship help prepare me for a career in market research? Other suggestions please?

    View Comment
    1. Reply

      I am also looking into market research as a career. Based on the info. that I’ve gathered so far I may be able to help you. You sound very well-rounded and the fact that you studied abroad speaks very highly in the eyes of a possible recruiter. It sounds like you have a very good background for market research b/c you took quantitative classes as well as qualitative. If your french language skills are good then that definitely will make you look more competitive in the job market. Most market research jobs you’ll find are in managerial positions. What I’ve seen as job titles for entry-level (that your education would fufill at this pt.) market research positions are research assistant, research analyst, etc. These employees will usually assist the Project Manager or Director in carrying out assignments. To answer your other question–of course an internship in market research would help you step your foot in the door. I’m realizing in this field you really need a advanced degree to secure a position in the field. Here are few websites you can use as references as well as possible sources for seeking job opportunities.
      http://www.marketresearchcareers.com/index.cfm
      http://www.mra-net.org/
      http://www.iseek.org/sv/Careers?id=13000:100369

      Hopefully, I was of some help to you. : )

      View Comment
    • Erick
    • May 10, 2014
    Reply

    Marketing Small Construction Business? Hello
    im a trying to get more jobs for my small construction company and i wanted to see what would be the best way to get more jobs for my company. so far the only thing i do is go house to house and deliver my flyers on their doors and craigslist. i only receive a few calls about quotes and i barley land any contracts. what are other ways to market my company and get more contracts. if you were in my position what would you do next.

    also please look at my website and let me know what you would add and what you would remove. thanks for your feedback.
    APEXone-group.com

    View Comment
    1. Reply

      I like it – but it doesn’t tell me that I’m a special class – senior citizen discount – civil servant – but the thing that strikes me is how you explain your Permit – which is a legal document required by the local government to START a project – WRONG – its a way to have the work approved and documented as safe (electrical/plumbing, etc) Inspections are a vital part of any construction. That the work done is to code, and passes – so that insurance companies cannot disavow your damage claims. or in the case of Garage/Room housing unit – tear it down. Whatever. What you can do is ask your (call them back) clients for referrals.When you get a job – make notes of the work you are going to do – but keep an eye out for other opportunities or services. (Motto – if you are happy with my work tell your friends, if you are not – tell me) Start offering a low cost service – special each month – make sure it a lower price than others are charging for the same – for example: Summer – AC cleaning – winter – Heater inspection. Its nice to be a jack of all trades, but you should highlight one as an year round intro. Best of luck to you!

      View Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: