This is a rant, and at least partially inspired by a discussion I had a couple weeks ago.
Nearly every day I read some sort of new article about the failure of Windows 8, or how the replacement product, currently called “Blue”, is in the works. Why? Are they just trying to repeat the reboot of Vista as Windows 7? I just don’t get what’s going on in Redmond?
When Vista first came out, it was labeled trash, and everybody hated it. Then Windows 7 came out as a replacement, and was universally seen as “What Vista should have been”. So now, Windows 8 comes out, everybody hates it, and everyone is saying Blue is “What Win 8 should have been”.
Is this their strategy now? Release something, find out who hates it and why, and then release the fix? Really? That’s market research? And I thought IBM was bad at this back in the 90’s.
Who is Responsible?
The discussion that spurred this was with a business contact. When I mentioned that Win 8 adoption was lagging behind even Vista, he blamed the value-added vendors for not keeping up with what Microsoft was doing. He thought the software developers should try to keep up with – or even stay ahead of – whatever Microsoft is doing.
I disagreed. I pointed out that IBM had been able to accomplish numerous releases of it’s OS/400 operating system without forcing all of it’s customers to move to upgrade all of their software running on the system. Sure, there were a few instances of incompatibility, but they could be handled fairly easily.
His counter-argument, however, was that Win 8 might have been better received if the add-on software packages were ready when it was released.
Truthfully, I can see both sides of this argument.
Dancing Your Brains Out
Compare the current spate of Microsoft commercials with Apple’s. The iPad commercials, while annoying after the first 100 times you are inundated with them, at least show what the iPad can do – even if you really don’t need the technology they are promoting.
The Surface commercials, however, just show people dancing around and clicking devices together and taking them apart. “Having fun”. So what? I need to see the technology at work, not the mechanics of the devices. I want to see what Windows 8 can do that I can’t in Windows 7.
Not once do I get any kind of indication of the capability of the technology they are trying to sell me.
So, What Happened?
I remember back when Microsoft was an up and coming company, and they used to have commercials that made you want the technology and the operating system. Have we become so inundated with technology that they can no longer come up with something new and revolutionary?
Have you heard about SaleCamel.com? It’s a new site that tracks items that are on sale from different sites on the web. Pretty cool.
- Windows Blue gets a few more mentions, dances around new features(neowin.net)
- How to make Windows 8 seem normal(zdnet.com)
- Microsoft should either piss or get off the pot(betanews.com)
- Told You So: It’s 5 Months Later & Microsoft Surface Sales Are Falling Flat(21stcenturyscreenshots.wordpress.com)