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One of the biggest problems that web designers have is the inability to look beyond their creativity to the functionality of their site. You often see pages that will blow a persons mind but they are of little use to the visitor, the person the site is being designed for. Your goal with a site is to attract attention and drive traffic towards something, your written words or a product and service you are selling. It is not built to express your artistic freedom as that often comes with a price in slow loading pages or a site that conflicts with most of the browsers and operating systems we use on personal devices, which have overtaken laptops and PC’s by the way. This article will offer some suggestions to make your site more functional and appealing to all who visit, in turn increasing traffic and hopefully revenue.