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Comment on How To Use Social Networks To Promote Your Business by R. I. Berkman.

13 of 14 people found the following review helpful
5.0 out of 5 stars
Excellent and much needed analysis of social media, June 24, 2013
R. I. Berkman (Rochester NY) –

I have been teaching Social Media online for the MA media studies program for several years at The New School in New York City and had never found a completely satisfactory book that provided a theoretical and historical grounding for social media until I came across this one. It is a thorough, well written, scholarly yet still very accessible description and analysis of the media, communication and sociological foundations from which the current social media phenomenon has emerged. I learned a lot too from the author, and it was an enjoyable read as well.

I plan on using it as a required text for all the future classes I teach in social media.


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