Comment on How To Use Social Networks To Promote Your Business by R. I. Berkman.
13 of 14 people found the following review helpful
Excellent and much needed analysis of social media,
R. I. Berkman (Rochester NY) –
This review is from: The Culture of Connectivity: A Critical History of Social Media (Kindle Edition)
I have been teaching Social Media online for the MA media studies program for several years at The New School in New York City and had never found a completely satisfactory book that provided a theoretical and historical grounding for social media until I came across this one. It is a thorough, well written, scholarly yet still very accessible description and analysis of the media, communication and sociological foundations from which the current social media phenomenon has emerged. I learned a lot too from the author, and it was an enjoyable read as well.
I plan on using it as a required text for all the future classes I teach in social media.