How To Use Social Networks To Promote Your Business

How To Use Social Networks To Promote Your Business

by Deja Tweet

Developing a strong presence on the social networks your customers use is an excellent way to remind them about your brand. If you need help with your social media marketing campaign, take a few minutes to read the following article.

Ask your customers which social networks they use. There are many different networks and you should not assume that your customers use the most popular ones. If you have a very diverse audience, it is best to develop a presence on Facebook and Twitter to reach out to as many customers as possible. Do not hesitate to join several networks so you can interact with more customers.

You can generate some interest for this new campaign by talking about it on your website. Write a blog entry about your new campaign and let your audience know about the discounts they can get access to once they subscribe to your social media updates. You should also mention the quality content you will share and use social networks to share exclusive information with your audience, for instance announcements about products you are about to release or exclusive promotional offers.

Social Media

Share links to your social network profiles. If you use emails to communicate with your audience, add a link to your profiles in your signature. Place links to your profiles on the homepage of your site or on your blog. Some blogging platforms will even let you add sharing buttons to your articles and a box that displays your latest social media updates. If you interact with your customers over the phone or face to face, remind them about your social media marketing campaign and let them know they can get more promotional offers if they subscribe to your updates.

Share quality content with your subscribers. Try posting new content on social media at least three or four times a week. If your subscribers are likely to check these networks several times a day, try posting a daily update. All your updates should be somehow related to your industry. You could for instance share pictures of your products, video tutorials, links to your own articles and even links to the other sites your subscribers will be interested in.

Communicate with your subscribers. Let people know they can use social media to send you their questions and comments about your products. Take the time to answer to all the people who interact with you. Encourage subscribers to interact with your brand by sharing some questions or some polls. Always adopt a friendly and helpful tone on social media. You need to make subscribers feel comfortable about commenting on your content or sending you questions. Your goal is to provide customers with a place where they can learn more about your brand and share their opinion in a safe way.

These social media marketing tips will help you promote your brand and interact with your audience. You should apply them and learn more about your audience so you can choose methods adapted to your customers.

The Culture of Connectivity: A Critical History of Social Media

The Culture of Connectivity: A Critical History of Social Media

Social media penetrate our lives: Facebook, YouTube, Twitter and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author Jos? van Dijck offers an analytical prism that can be used to view techno-cultural as well as socio-economic aspects of this transformation as w

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3 Responses to “How To Use Social Networks To Promote Your Business”

  1. R. I. Berkman Reply
    13 of 14 people found the following review helpful
    5.0 out of 5 stars
    Excellent and much needed analysis of social media, June 24, 2013
    By
    R. I. Berkman (Rochester NY) –
    (REAL NAME)

    I have been teaching Social Media online for the MA media studies program for several years at The New School in New York City and had never found a completely satisfactory book that provided a theoretical and historical grounding for social media until I came across this one. It is a thorough, well written, scholarly yet still very accessible description and analysis of the media, communication and sociological foundations from which the current social media phenomenon has emerged. I learned a lot too from the author, and it was an enjoyable read as well.

    I plan on using it as a required text for all the future classes I teach in social media.

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  2. Stephanie Reply
    4 of 4 people found the following review helpful
    3.0 out of 5 stars
    Stephanie’s Review!, May 1, 2014
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    This review is from: The Culture of Connectivity: A Critical History of Social Media (Paperback)
    I thought that this book had a lot of valuable information about different social media platforms and their privacy policies, however at times I thought it was not a very engaging read. It was great for detailed information in terms of breaking down each media platform and taking a look into their business models, technology, ownership, users and governance. I also thought that it was good if you are interested in the history of technology and social media. It not only gives you the background of social media and how it started, but somewhat of technology itself. She talks about the development of the World Wide Web by Tim Burners Lee, which is crucial for the start of social media. It takes a deep look into how each platform operates and how they will continue to progress forward with this push of social media. It talks about how social media is what we will all be using in the future and its important as marketers and PR people to get rid of the digital divide that we still have going on. We want everyone to be able to understand social media and how it works because that is our future. We will be doing most things online and through connectivity.

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  3. Christine McCarson Reply
    2 of 2 people found the following review helpful
    3.0 out of 5 stars
    Kayla McCarson’s Review, April 23, 2014
    Verified Purchase(What’s this?)
    This review is from: The Culture of Connectivity: A Critical History of Social Media (Paperback)
    I am a journalism student and this book was a great way to finish my last semester in an interesting read, giving my brain a break from the technical and hands-on knowledge and letting myself, at times, get lost in the way our culture can forget how “social” media all began. This book gives details and in-depth overview about the history of social media that Journalism 101 classes can only touch on in a short period of time. Journalism classes today are trying to keep up with the technology and focus their classes on new media however, Jose Van Dijck’s “The Culture of Connectivity: A Critical History of Social Media,” takes readers back to Napster, and back to when it all began with Web 2.0, what is referred in the book as vital time for making connections on the internet.

    Van Dijck makes her book relevant by showing her readers that social connectivity thrives on 5 platforms: ownership, technology, governance, business model, user/ usage, and content. In each chapter the reader learns how various media works in these platforms and why our culture is not taking notice of important changes such as privacy matters. Read this book if you want a philosophical look into what users of media today would knock-off as being a non-philosophical topic, however, they may realize it may only appear this way because it’s changed a culture and isn’t slowing down yet.

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