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How To Use Social Networks To Promote Your Business

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    • R. I. Berkman
    • November 26, 2015
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    13 of 14 people found the following review helpful
    5.0 out of 5 stars
    Excellent and much needed analysis of social media, June 24, 2013
    By
    R. I. Berkman (Rochester NY) –
    (REAL NAME)

    I have been teaching Social Media online for the MA media studies program for several years at The New School in New York City and had never found a completely satisfactory book that provided a theoretical and historical grounding for social media until I came across this one. It is a thorough, well written, scholarly yet still very accessible description and analysis of the media, communication and sociological foundations from which the current social media phenomenon has emerged. I learned a lot too from the author, and it was an enjoyable read as well.

    I plan on using it as a required text for all the future classes I teach in social media.

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    • Stephanie
    • November 26, 2015
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    4 of 4 people found the following review helpful
    3.0 out of 5 stars
    Stephanie’s Review!, May 1, 2014
    By

    This review is from: The Culture of Connectivity: A Critical History of Social Media (Paperback)
    I thought that this book had a lot of valuable information about different social media platforms and their privacy policies, however at times I thought it was not a very engaging read. It was great for detailed information in terms of breaking down each media platform and taking a look into their business models, technology, ownership, users and governance. I also thought that it was good if you are interested in the history of technology and social media. It not only gives you the background of social media and how it started, but somewhat of technology itself. She talks about the development of the World Wide Web by Tim Burners Lee, which is crucial for the start of social media. It takes a deep look into how each platform operates and how they will continue to progress forward with this push of social media. It talks about how social media is what we will all be using in the future and its important as marketers and PR people to get rid of the digital divide that we still have going on. We want everyone to be able to understand social media and how it works because that is our future. We will be doing most things online and through connectivity.

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    • Christine McCarson
    • November 26, 2015
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    2 of 2 people found the following review helpful
    3.0 out of 5 stars
    Kayla McCarson’s Review, April 23, 2014
    Verified Purchase(What’s this?)
    This review is from: The Culture of Connectivity: A Critical History of Social Media (Paperback)
    I am a journalism student and this book was a great way to finish my last semester in an interesting read, giving my brain a break from the technical and hands-on knowledge and letting myself, at times, get lost in the way our culture can forget how “social” media all began. This book gives details and in-depth overview about the history of social media that Journalism 101 classes can only touch on in a short period of time. Journalism classes today are trying to keep up with the technology and focus their classes on new media however, Jose Van Dijck’s “The Culture of Connectivity: A Critical History of Social Media,” takes readers back to Napster, and back to when it all began with Web 2.0, what is referred in the book as vital time for making connections on the internet.

    Van Dijck makes her book relevant by showing her readers that social connectivity thrives on 5 platforms: ownership, technology, governance, business model, user/ usage, and content. In each chapter the reader learns how various media works in these platforms and why our culture is not taking notice of important changes such as privacy matters. Read this book if you want a philosophical look into what users of media today would knock-off as being a non-philosophical topic, however, they may realize it may only appear this way because it’s changed a culture and isn’t slowing down yet.

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