Comment on Social Media Marketing Ideas For Facebook by Rebecca Haden.
810 Pages of Practical Social Media Goodness,
Much of the content will continue to be useful even when things change, because the book starts with a discussion about how to plan and manage your social campaign, goes on to a discussion of content marketing, and wraps up with instructions for using data to make strategic decisions in social media.
In between, it delves deeply into Twitter, Facebook, Instagram, LinkedIn, Pinterest, and G+, with some discussion of more specialized, smaller social media platforms. Pretty much everything you want to know about any of the social media platforms is covered. There are lots of referrals to good online tools and discussions of issues ranging from how to make your URLs look good to the legal issues surrounding curated content. Advertising on social media is also covered.
Be sure to check on rules and procedures as you go along, since those change frequently, but otherwise this book includes all the practical stuff you need to know to use social media for your business or organization.