This book is stuffed with information! It is divided into 9 “books”. The first explains the various kinds of social media and how they are all different and how they are used, IDs marketing strategies and tactics. Then in the next 2 books the authors talk about how to post content and integrate the various cyber social tools, SEO strategies and methods of viral marketing and content marketing. The next five books look at all the ins and outs of using Twitter, Facebook, Instagram, Pinterest and smaller social media services. The final chapter is devoted to using various tools like Google Social Analytics to measure performance and use that data to guide your future marketing decisions.
As a new marketer who is only familiar with Facebook it was really informative. I will be using this reference a lot when redoing my website and building my business.