The Social Media Marketing Revolution

The Social Media Marketing Revolution

by Deja Tweet

Traditional marketing methods rely heavily on targeting a defined demographic through either above or below the line advertising. Above the line advertising relies primarily on print adverts or television advertising. A rough guideline is that if you pay for it and it uses the media, then it can usually be defined as above the line adverting. Below the line does not use the paid media, and can consist of a whole variety of tools, such as pamphlets or even product demonstrations.

Those some of the options available to marketing professionals in the past, but what of today? If there is one development that can be said to have revolutionized the marketing environment it is the rapid rise and unparalleled reach of the social media.

Today businesses and brands are using the social media to reach consumers where and when they are most open to marketing messages. They are engaging in conversations with their target audiences that are improving their product and service offerings in a real time way that has never before been possible.

Social Media

The multitude of different social media platforms that are popular among varied audience segments means that the organization can reach people with relevant and engaging messaging which is tailored to their unique requirements. By developing quality content, including video and images (as well as great copy)popular brands are also encouraging brand champions to share that content, meaning that companies can reach more people, more cost effectively than ever before.

So what are the keys to great social media marketing? Firstly that content has to be engaging and add value to the Internet experience of the individual. This value can be in the form of information that allows them to take action, such as a special offer or that gives them valuable information on the products that they use. Some brands are also harnessing the power of humor. Interesting and amusing content such as video has been proven to increase sharing across the social network.

One of the keys to producing exceptional content for social media marketing purposes is to know the requirements of the audience. The social media is by nature interactive which means that consumers can give their opinions and voice their concerns about brands in real time. In order to leverage this interactivity brands need to respond in kind. Ignoring or not responding quickly to consumer concerns can have extremely negative impacts on the brand reputation.

Unique and engaging content will also help businesses elevate their standing in search engine rankings which can have the effect of attracting more consumers to their owned marketing real estate, such as a blog or website. Once the consumer reaches this destination it is up to the company social media manager to make the most of any interaction.

So how do brands go about creating brand ambassadors from consumers? One of the first steps may be to engage the services of content marketers who will quickly identify the needs of the consumers and advise the business on the best types of content to create.

Social Media: Social Media Marketing – 2nd EDITION – How To Build And Execute Your Own Internet Marketing Strategy with Facebook, Twitter, Youtube, LinkedIn … Selling On Amazon, FBA, Online Book 1)

Social Media: Social Media Marketing - 2nd EDITION - How To Build And Execute Your Own Internet Marketing Strategy with Facebook, Twitter, Youtube, LinkedIn ... Selling On Amazon, FBA, Online Book 1)

Social Media Marketing – 2nd Edition: How to Build and Execute Your Own Social Media Strategy
This book contains proven steps and strategies on how to use social media to market your products and services.

Social media has evolved rapidly and turned into an important part of our life and how the world functions. Only a few years ago people said that if as a business, you are not on social media, you are missing out. Today nobody says that because it’s a given that every busines

Price:

BBB warns of social media scams
The BBB (Better Business Bureau) has issued a warning that scammers are using high technology and social media for get-rich-quick schemes. "It's a new twist on an old scam," said Fred T. Elsberry Jr., president and CEO of the BBB serving metro Atlanta, …
Read more on Atlanta Journal Constitution

Permalink to ‘The Social Media Marketing Revolution’


Click here for more information about 'The Social Media Marketing Revolution'.

Category: Social Media

3 Responses to “The Social Media Marketing Revolution”

  1. Alif Al Emran Reply
    1 of 1 people found the following review helpful
    5.0 out of 5 stars
    All about social media marketing, August 6, 2015
    By

    Verified Purchase(What’s this?)
    This review is from: Social Media: Social Media Marketing – 2nd EDITION – How To Build And Execute Your Own Internet Marketing Strategy with Facebook, Twitter, Youtube, LinkedIn … Selling On Amazon, FBA, Online Book 1) (Kindle Edition)
    This book preserves almost every single details about social media marketing. In this book, you’ll learn the basics of social media marketing, how to form a good social media strategy, how to start a good blog that will be the cornerstone of your social media empire, how to optimize your strategy on sites such as Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram etc., and how to execute and manage the system without getting overwhelmed by it. You need to market your skills and abilities each day. This makes people want to be a part of your life, they want to be there for you because you totally deserve it, and women/men want to love you because you are all they ever wanted. We don’t fight anymore for our place in the city jungle, we earn that place. People put us a crown on our head if they see something in us. wonderful instrument. The book is also exploring the ways on how to become a successful blogger. In my opinion, the most interesting info that you could find in this book are chapters that give a plenty of practical advice on how to promote yourself on Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram, Pinterest. This should be very helpful for those who intend to work on social media marketing.

    0

    Help other customers find the most helpful reviews

    Was this review helpful to you? Yes
    No

    View Comment
  2. Matt Reply
    1 of 1 people found the following review helpful
    5.0 out of 5 stars
    this book is very useful! I want to write my ideas, August 5, 2015
    By
    Matt

    Verified Purchase(What’s this?)
    This review is from: Social Media: Social Media Marketing – 2nd EDITION – How To Build And Execute Your Own Internet Marketing Strategy with Facebook, Twitter, Youtube, LinkedIn … Selling On Amazon, FBA, Online Book 1) (Kindle Edition)
    Social Media Marketing by MJ Brown is a must read. If you are a writer, a businessman, an artist or you’re simply just looking for a change in your life, this book is very useful! I want to write my ideas, I want to know how to do content writing but I lack the skill when it comes to SEO. I know, it’s a shame but maybe I am not just that social media savvy like most of the youngsters out there.

    In this book, you’ll learn the basics of social media marketing, how to form a good social media strategy, how to start a good blog that will be the cornerstone of your social media empire, how to optimize your strategy on sites such as Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram etc., and how to execute and manage the system without getting overwhelmed by it.

    I find this book very useful and informative and I found out the great advantages of Social Media Marketing. Such as: increase in brand recognition, better brand loyalty, better conversion opportunities, higher conversion rates and many more! This is worth reading! There are a lot of things to be learned from this book

    0

    Help other customers find the most helpful reviews

    Was this review helpful to you? Yes
    No

    View Comment
  3. Anonymous Reply
    5.0 out of 5 stars
    One the best guides I have ever read about leveraging the Social Media power, August 7, 2015
    By

    Verified Purchase(What’s this?)
    This review is from: Social Media: Social Media Marketing – 2nd EDITION – How To Build And Execute Your Own Internet Marketing Strategy with Facebook, Twitter, Youtube, LinkedIn … Selling On Amazon, FBA, Online Book 1) (Kindle Edition)
    I completely agree when the author talks about the massive spread of Social Media Marketing in every little corner of the worldwide market and you can see the power of social media in everyday life just by walking on the streets.

    As an entrepreneur I can’t miss this opportunity anymore because its destiny heads to an esponential growth in the near future. So, this guide is the ideal starting point for someone who wants to master the power of marketing his business with social media.

    I appreciated the clear distinction between the 2 different kind of strategic approach on social media with practical advices and many benefits of being a successful social media marketer, both for yourself and your business. Every bit of information is clearly laid out with simplicity and with a decent level of detail.

    Then the social media presence is analyzed through the different steps you are suggested to take with online tools included.

    Blogging is the next logical step and, again, there are several tips on commenting, posting, design, etc. and the best practices to jump into the next level.

    Also, there are a begginer courses in mastering Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, Reddit & Video marketing just to name a few, with helpful tips and common errors to avoid with clever metaphores to explain better the concepts.

    Every chapter could be a little but really complete ebook by its own because there are several true gems in there.

    So, this is one the best guides I have ever read about leveraging the Social Media power with a marketing perspective. But to make it really perfect, I would suggest the author to insert some more exercises at the end of every chapter, to integrate more easily all the info provided.

    0

    Help other customers find the most helpful reviews

    Was this review helpful to you? Yes
    No

    View Comment

Leave a Reply

%d bloggers like this: