Learning To Use Social Media Marketing For Business

Learning To Use Social Media Marketing For Business

by Deja Tweet

Chances are, you have already been using social media. You probably have a Facebook account, a Twitter account, and a few more accounts around the web. You are likely already used to using each of the sites, but you might not have started using them for business. When you use the sites for business, you have to act slightly differently. After all, you are trying to get more sales. Here are some ways for you to start thinking differently of social media marketing, so you can use it for your business.

The first thing you need to do is to find out where your target market goes. For instance, if you are trying to reach teenagers, you will have better luck on Tumblr than you will have on Facebook. Don’t waste your time and think you’ll use all the social media sites. Stick to the ones that your target market are already using and enjoying.

Next, remember your own preferences on social media. Do you like reading 30 updates every day from the businesses you follow? Probably not. Remember that social media is not the place for the hard sell. Social media is best used to build relationships and to gently guide people to your site. It is not so you can spam the people you want to buy your products.

Social Media

Remain professional. It is very easy for you to make the mistake of thinking that social media is a place for you to be relaxed. While the hard sell is inappropriate, beware of being too familiar as well. Keep language clean and remember that you are operating in a business capacity. Save the tweets about your cat and your lunch for your personal profiles.

Ignore negativity. Sometimes, you are going to run across those who are just plain nasty. They will say mean things to you, and will taunt you. It is best to remember that you must take the high ground. Don’t allow others to bring you down to a low level. People will lose respect for you, and you will not gain anything from getting into an argument on the internet.

Provide good content. This is something that will get your content shared time and time again. You need to make sure that you are giving people information that is not only interesting, but relevant to them and their needs. If they get fired up about your information, they will be quick to share it, and you’ll enjoy even more followers. You can even ask your fans and followers what they would like to see, so that you can better serve them and keep them interested.

After reading this article, you should have a better idea of how you can use social media for your company. There are certain steps you can take, and this article has outlined some of the best ways for you to do that. Use the information here, and you will discover that you can build a loyal following with social media marketing.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surpr

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3 Responses to “Learning To Use Social Media Marketing For Business”

  1. David Bowers "@iamdavebowers" Reply
    139 of 164 people found the following review helpful
    5.0 out of 5 stars
    The best social media book out there, June 22, 2011
    By

    This review is from: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) (Paperback)
    I’ve read and reviewed a lot of books on Social Media and this is the first one I’ve given five stars. It’s that good.

    I’m a marketer, specializing in the digital realm and I’ve become increasingly annoyed at the self proclaimed Social Media Experts (SME’s) out there. Most are full of hot air and sell snake oil. This is not the case with Dave Kerpen.

    This book is clearly written with great examples by someone who has a vast knowledge of this area. Even better, he uses examples of his actual work within the book for us all to learn from (most social media books don’t). Each chapter also ends with exercises for you to start considering how to implement the concepts into your business.

    There are two aspects that separate this book from the rest. 1. Dave comes at it from the point of the user receiving the marketing and 2.Dave can easily be found on all social media sites giving out free advice, using the methods he describes in the book to grow his readership and business along with it. He walks the walk.

    While I don’t agree with every element of the book, my quibbles are not worth your time. Just understand that this book is worth purchasing.

    I will be suggesting it to everyone I work with that suddenly wants to enter the social media space, but isn’t sure why.

    Disclaimer: I received a review copy of this book from McGraw Hill.

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  2. by Lisa Jo Barr Reply
    54 of 62 people found the following review helpful
    5.0 out of 5 stars
    The Future Social Media Marketing Textbook, May 22, 2011
    This book is likeable. It’s a two-thumbs up easy read, chock full of important social media marketing strategies that have a down-to-earth quality full of integrity.

    “Listen carefully, be transparent, be responsive, be authentic, tell great stories–the qualities that would make you the hotshot at the party–they’ll make your organization a likable one on social networks.” –Dave Kerpen
    The author is right on the mark.

    What else about this clever book, you might ask?

    1. It shines new light on how to use social media right–stay true to yourself which is great advice for a better world.
    2. It’s target readers are widespread–from those with their feet wet in social media to neophytes.
    3. For those new to the scene or those wanting a review–there’s fun content in the back of the book– 25 pages of thorough explanations, simple ways the different social media platforms can enhance and expand communication with potential and established customers.
    4.A chapter on tapping and using your listening skills full blast which you’ll need if you want to enter the world of social media; it can make or break.
    5 Approaching marketing projects at times like a child–with a sense of wonder, curiosity and super-creative out-of-the-box strategies.
    6. Dave teaches sophisticated social media tools and approaches in an easy-to-understand and respectful way.
    7. The book is written in a very refreshing and positive light.

    Highly recommended. I can see LIKEABLE MEDIA become THE social media marketing textbook. Good for students too. This book to all those who want to hone their social media skills through learning the mechanics of online tools and the new-world marketing strategies that will drive your business to new heights.

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  3. Amazon Customer Reply
    186 of 226 people found the following review helpful
    3.0 out of 5 stars
    star inflation on Amazon?, February 11, 2012
    By
    Amazon Customer (Lawrence, Kansas United States) –

    Verified Purchase(What’s this?)
    This review is from: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) (Paperback)
    There are 169 reviews on Amazon for this book and 165 of the reviewers gave this book 4 stars or 5 stars. I give it 3 stars. Only one person gave it a lower rating than I gave it.

    I just don’t see how it merits more than 3 stars. That’s not to say that it’s not a good book or that I didn’t get something out of it. There were some good examples used. In general, I agree with almost everything the author had to say. But when I got done reading it, I realized that I hadn’t bookmarked many passages. I realized that for the most part, things I already thought or already knew might have been reinforced, but I wasn’t really asked to think about anything in a new way.

    Also, I should add that, due to my profession, I tend to rate books higher when they are applicable to smaller businesses. Many of the examples used in this book were more applicable to larger brands. I’m not sure that people who run small businesses would get much usable strategy from this book.

    Also, not that it impacted this review, but when I went to the facebook page for the author’s business–a small business–the only real reference to local businesses contained one link…and it was a broken link. To be fair to the author, I pointed it out in a facebook message, to which he replied very quickly. Not sure if it is fixed.

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