by Deja Tweet
The power of social media marketing really isn’t clear to anyone until they consider the vast scope that it covers. We are referencing the millions of people that are interconnected through social networks, all of which are potential clientele for whatever product or service you have to offer. Even though Google has the ability to show you a wide variety of websites that offer information that you can access, it does not connect you very well with individuals across the globe. Although it tried to do something with Google+, Facebook is the clear winner when it comes to interconnecting friends and family all over the world. By tapping into this social network, or any others that exist today, you are virtually opening the floodgates to potential sales. In this article, we will highlight the reasons why it is important to market your products and services through social media marketing, something that you should always consider regardless of what you are selling.
The best piece of advice that we can give people when it comes to social media marketing is that you need to target individual groups of people that are interested in the products that you have for sale. For instance, if you are part of a group that is very interested in gun rights, you would want to target this audience with products that are related to this particular passion. In fact, the more passionate the group is, the more likely they are going to be receptive to what you have to offer. You can, of course, place ads on the Facebook ad network, but you can also start making sales by simply posting on your wall. By providing links to information that they will find interesting, and also adding in a few affiliate links from time to time, you will be able to generate sales on an everyday basis, as long as you are consistent about making posts that your followers can see.
Another way to use social media marketing is to promote freebies. Many people give away coupons and special codes which can be used on their websites. Sometimes they will provide a free gift which they can download right away. Other times, it will be a special offer, such as a coupon that will give them a discount on a product or service you have to offer. This is actually used by many professionals on the Internet when trying to promote their services. A good example of this would be a chiropractor that would offer a 30 minute consultation and appointment for free in an attempt to garner additional business. By using these strategies, you will be better equipped to make money from people on social networks without offending them in any way.
The advice and tips that we have provided in regard to social media marketing should help you get started with any social network that you choose. Although you can use the advertising platforms that some of these networks provide, it is also a good idea to simply join a variety of groups that would be interested in the products you have to sell, make regular posts, and start making sales in this manner.
Social Media Revolution (Original)
This video was produced in 2009 based on the book Socialnomics by Erik Qualman. There have been two newer versions since this original.
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