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Challenges Of Social Media Marketing

Challenges Of Social Media Marketing

by Deja Tweet

It’s easy to realize the importance of social media marketing today, when everybody and their mother are on Facebook or Twitter. Every business owner agrees that social media is awesome for gathering leads and gaining credibility and awareness. The hardest part, though, is to reach those people with a message so vibrant that they will want to share instantly with their peers.

The biggest challenge of social media marketing is to develop pieces of communication that have the potential of becoming viral. This is why big companies pay special attention to their social media presence. They hire specialists to handle their profile on social media networks. They choose the best writers and art directors to tailor their messages for those people who belong to the core target group.

Analysis is important. Each campaign brings a new opportunity of seeing what worked and what didn’t. Social media marketing is sometimes a trial and error process. Only by determining what you did well and by repeating it will you manage to build scalable campaigns and make the number of fans skyrocket.

Being inexpensive, advertising on social media channels is very tempting for many businesses, even for those who don’t have big advertising and marketing budgets. Nonetheless, it is very important to select very carefully the ads you’re going to show to your public. The audience is not stupid. They will realize you paid to have them see your words, so you need to make sure they are damn good, if you want to get results. The result in this case is the desire to share. This is what you want to awaken in your followers’ eyes: a sparkle that makes them click Like and click Share or maybe send your ad via email to theirSocial Media friends.

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You don’t have to fake it till you make it. In social media, it is important to be genuine. Your product must have something that resonates with your consumers’ mind. Find that little something, bring it to the light, dress it in appealing words and images and let it fly free in the virtual world.

One of the social media marketing goals should be to build relationships. This is what social media is about, in the first place. People are there to interact with each other. They want to share their beliefs, their opinions and the things they love or hate. You want to be the thing they love so much that they can’t refrain from sharing. You want to be their partner and their friend, to support them when they are down and to enjoy their victories together.

This is not an easy task. It requires a big deal of time and attention. If you can’t make a proper effort into the direction of getting closer to your fans, you may lose the battle even before you start it. Try to spot the leaders in your community and get closer to them. Leaders are good, because once convinced they like you, they are going to be your spokespersons without any doubt and they will bring you even more followers.



This is the story of how I discovered this app Cyber Dust, that will change the way we communicate and network.

Last two songs by EMPR, these guys are awesome.
https://soundcloud.com/the_empire_productions

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For more about the app – https://www.Cyberdust.com

Cyber Dust +scraptv
Twitter @ScrapTownUSA
Snapchat @Scraptown

Follow Joe Costello on Cyber Dust +quietassassins
Follow Montel Williams on Cyber Dust +montelwilliams
Follow Mark Cuban on Cyber Dust +blogmaverick

Video Rating: 4 / 5

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Comments

    • Mark Cuban
    • March 3, 2015
    Reply
    • SFO14
    • March 3, 2015
    Reply

    The same thing can be done by picking up the phone and having a
    conversation. J/S

    View Comment
    • mikecantreed
    • March 3, 2015
    Reply

    Snapchat has all of this functionality and more plus the user base is many
    many many multiples larger. I don’t see any competitive advantage here.

    View Comment
    • Lawrence Gabriel
    • March 3, 2015
    Reply

    Found this video through cyber dust. Awesome visual display of what cyber
    dust is really about!

    View Comment
    • Ryan Morelli
    • March 3, 2015
    Reply

    Here’s what interesting. I don’t spend 4M’s on ANYTHING during the day.
    This kept my intention, it’s a game changer. It’s taking a revolutionary
    new social technology and blowing it out. I think those who actually ‘get
    this’ will literally change the world.

    View Comment
    • Leeann Ulrich
    • March 3, 2015
    Reply

    Never heard of Cyber Dust? That’s ok. Check out this video & try it. You’ll
    meet interesting awesome people like ScrapTv & myself (toastymist).
    He posts exclusive content there that will make your day seem brighter.
    Just do it!

    View Comment
    • ScrapTV
    • March 3, 2015
    Reply
    • Thomas Miller
    • March 3, 2015
    Reply

    talking to strangers about pizza, yeah some major networking going here..

    View Comment
    • Justin Barclay
    • March 3, 2015
    Reply

    Great video man! What’s your name on dust?

    View Comment
    • azure blue
    • March 3, 2015
    Reply

    I am azureblue on Cyberdust! I am an owner of one of the largest Mezcal
    manufacturer companies! Easy Runnings, Azure

    View Comment
    • Jose L. Torres
    • March 3, 2015
    Reply

    Great video! CyberDust is the most secure & engaging social media platform
    out there.

    View Comment
    • CataclysmicPranksTV
    • March 3, 2015
    Reply

    NICE!

    View Comment
    • Amanda Nicole Miller
    • March 3, 2015
    Reply

    Yay! I saw me on there! Exciting. Even though you can see my message of
    course. ;)

    View Comment
    • Emma Moonwood
    • March 3, 2015
    Reply

    LOVE IT !
    Simple, fun, interesting, smart and safe.
    Both the video and… cyber dust.

    View Comment
    • Damnlag
    • March 3, 2015
    Reply

    Mark Cuban shared this on his Facebook

    View Comment
    • o Zephyr
    • March 3, 2015
    Reply

    He might not have blasted a picture of pizza, but he shared this video on
    facebook!

    View Comment
    • Mauro Pérez
    • March 3, 2015
    Reply

    Mark you’re a boss, i’ll try this app someday :)

    View Comment
    • Craig Nester
    • March 3, 2015
    Reply

    WOW…Fascinating

    View Comment
    • Amanda Nicole Miller
    • March 3, 2015
    Reply

    I preach this all the time: the number of followers is just a number unless
    you make connections. Ironically, I just mentioned the other day that you
    can’t see followers on CyberDust for a reason. You don’t follow someone
    because everyone else does, and therefore you follow suit. You follow
    someone because there is value. This is why CyberDust has offered so much
    unique opportunity for me.

    View Comment
    • LifeOfAndy
    • March 3, 2015
    Reply

    I actually like it.

    View Comment

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