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Measurement And Planning In Social Media Marketing

Measurement And Planning In Social Media Marketing

by Deja Tweet

The social media has revolutionized the power of marketing. Where once marketers were limited in their ability to target certain demographic groups and in also limited in what they could do when trying to reach a large and regionally diverse audience today the power of social media marketing has made things both easier and more challenging.

Marketing today using the social media is easier due to the fact that the buy in to establish a baseline brand presence on the Internet is extremely low. Anyone with access to a computer and even a standard dial up connection can, within only hours build a home for their brand on any one of the many social networks. Even populating the social media site with brand elements and visuals is relatively simple.

The challenge of making proper use of social media marketing to reach target audiences is in providing unique and high quality content and refining the marketing program so that the key messages about both the company and the individual brand are clear and more importantly add value to the Internet experience of the user.

Social Media

Why is content still king when it comes to social media marketing? The answer is simple, the power and reach of social media marketing relies to a large extent on sharing. Content that is rich in images, video and thoughtful, value added copy writing is shared by more people in the social media environment, more of the time.

A simple example is when you produce an informative infographic connected to either your field of expertise (if you are services) or the brand itself (FMCG for instance). The infographic is posted to one of your social media sites and so the onward sharing the marketing message begins as one visitor to the site shares with his or her connections and so on. That one single share has the potential to reach literally thousands of people.

However the sharing relies on the fact that you have produced something (content) that is of value to your target audience. Your choice of where to host this content is also important, to give an example which is not based n reality, but makes the point; you wouldn’t place content regarding financial advisory services on a sire that has an audience that primarily consists of 16 year old females from rural areas. You would choose another piece of social media real estate for that sort of content.

This neatly brings us to measurement and demographics. Firstly ensure that the social media site you select is appropriate to your target audience. There is a mass of relevant data on each social media site on the Internet. Research this data prior to establishing your site. Rather be safe than sorry. Your time managing your business is valuable, don’t waste ti aiming for the wrong target demographic.

Most of the social media sites have the ability to supply metrics and measurement data. Do not ignore this data when you are rolling out your marketing program via the social media, it will help you refine your brand activities.

What happens to social media after you die?

You can now pick a person to post to your Facebook after you die – what does this mean for the rest of your social media? GET OUR OFFICIAL APP: http://bit.ly/aIyY0w More stories at: http://www.so…

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Comments

    • Trisha Hershberger
    • February 18, 2015
    Reply

    There’s also a company that makes digi replicas of people after they die
    that their loved ones can talk to – so bizarre! Their slogan is “What if
    you could be remembered forever?”

    View Comment
    • DaedricSheep
    • February 18, 2015
    Reply

    After Leelah Alcorn, Tumblr should do this without question. They’re being
    forced by the family to take down any content referencing Leelah and it’s
    honestly terrible given what kind of people her parents are.

    View Comment
    • NadheeranTV
    • February 18, 2015
    Reply

    I thought I would have control over my social media even after I die. I
    even had several tweets planned for multiple scenarios.
    “Omg just got to heaven, God’s a lot tanner in person #blessed
    #tansfordays ”
    “So I just passed by Hitler, in Hell #celebrityspotting ”
    “The Scientologists were right #shiiiiieett ”

    View Comment
    • Paul
    • February 18, 2015
    Reply

    Is it really that slow a news day in the world you talk about the “nerd
    news” that Phil talked about yesterday already? kinda sad. There is alot
    more you could be covering that is considered nerdy.

    View Comment
    • SimpleOrigins
    • February 18, 2015
    Reply

    Do you know what bugs me about the new SourceFedNERD? The fact they have
    removed a lot of the videos that show their personalities that we love!
    Superhero Roundup, the movie reviews, the gaming stuff and board game/card
    game videos! Granted we still have TableTalk but that just isn’t enough any
    more!

    View Comment
    • Sketchy Fella
    • February 18, 2015
    Reply

    I had an idea for a short story a long time ago about putting qr codes on
    your tombstone. I had no idea anyone else had the same thought. I mean,
    it’s ridiculous to do it, because qr codes are going to be terribly
    outdated in the near future, but I thought it could make for an interesting
    story. I’m glad to say, even though it Wasn’t an entirely original idea, I
    came to it of my oWn accord.

    View Comment
    • Mentor 2 Success
    • February 18, 2015
    Reply

    What happens to social media after you die? – YouTube http://ow.ly/J48YE
    #mentor2success

    View Comment
    • saburu2011
    • February 18, 2015
    Reply

    I think facebook is the only place where this concept would work best.
    snapchat, vine, youtube, and all the other apps that are very specific to
    the persons’ thoughts, actions, productions etc, wouldn’t live up to what
    they were before. To me its like literature. An author can write a series
    of books or playwrite or script, but when that person dies, so does the
    ///future/// of the books/story itself. it can be rewritten, movies can be
    rebooted, but it will never be the same. Facebook is great cause there is
    intimate interaction with people. shared memories, shared ideas etc. No one
    should make status’ on the behalf of the dead aside from commemoration, but
    it can be used to keep memories (photos, videos, //past// status’) “alive”
    to people who otherwise do not have the means to interact with the dead.

    View Comment
    • Gio Marrocco
    • February 18, 2015
    Reply

    Honestly I think it would be so cool for my future grandchildren to go on
    Facebook and be able to see what their Grandmother was like in her prime
    lol.

    View Comment
    • Allie-RX
    • February 18, 2015
    Reply

    This could be useful if someone wants to take over kitty0706’s account.

    View Comment
    • celestial lunatic
    • February 18, 2015
    Reply

    I think with any account, the page should remain there, but with a special
    banner of sorts that says the user will never again be able to use this
    account. The only exceptions should be a tumblr account, the url should be
    kept by a friend, and they choose whether or not to use it, or release it,
    or whatever. (Twitter being similar). Should it be someone on Youtube who
    makes money, the family should get the money the youtuber continues to make
    on views.

    View Comment
    • NEXUS Q
    • February 18, 2015
    Reply

    You know google had this feature for over a year already…. If I was to
    not log in for a while like say 1 month this would imply I am dead therefor
    whoever I set as the recover person will get access to the account.

    View Comment
    • Xander Crease
    • February 18, 2015
    Reply

    Spoilers : When you die, you’re dead. You don’t care what happens…’cause
    you’re dead silly!

    View Comment
    • MrBklein31
    • February 19, 2015
    Reply

    I think that after you die, they should just delete your account. With all
    the identity theft going on, this would be way to easy to pick up after
    someone dies. We all know that hacking is pretty easy to do, and this could
    be the new way thieves get away with it.

    View Comment
    • Harry Robins
    • February 19, 2015
    Reply

    When I die, my YouTube channel will be one of the items I put into my will.
    If there’s a will, there a way, and if you have four wills, then you can
    make a car.

    View Comment
    • James Vincent
    • February 19, 2015
    Reply

    I feel like when one passes way their family members should be able to
    contribute to one final post which would almost sum up your entire presence
    on that social media platform. This would allow for their to be almost like
    a resting post that someone can look back on to reminisce about that
    persons presence.

    View Comment
    • MyriadesusTV
    • February 19, 2015
    Reply

    Seeing as the thumbnail of this video was a half naked girl taking a
    self-portrait, I could only assume that the majority for viewers are guys.

    View Comment
    • Lloyd Edgar
    • February 19, 2015
    Reply

    On my tombstone I want a QR code that links you to a website that simply
    says: “I’m not dead”

    View Comment
    • Jodie Fox
    • February 19, 2015
    Reply

    “Man this wifi in heaven is unreal” Nethersphere exists! MISSY IS REAL! THE
    DOCTOR EXISTS

    Sorry had to do it haha

    View Comment
    • CaptKundalini
    • February 19, 2015
    Reply

    I finally know what I’m going to have put on my grave stone: “File Deleted”

    View Comment
    • Emma Morrs
    • February 19, 2015
    Reply

    Quxxn’s yt account is still here and she died a year and a half ago…

    View Comment

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