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How The Social Media Has Changed Marketing Forever

How The Social Media Has Changed Marketing Forever

by Deja Tweet

It is no exaggeration to say that the social media has changed the face of marketing beyond all recognition in the last 5 years. Whereas prior to the explosion of different social media sites marketing was a case of using above the line advertising or a targeting of specific groups by readership profile today the landscape is very different.

The social channels that are available to the marketing expert or even the inexperienced business owner have made the task of reaching the target demographic much easier. Today establishing a brand presence on the Internet using a number of social media channels is extremely simple and need not take up a lot of time. The appropriate channel is also easy to identify due to the numerous articles and guides that can be found by using any one of the many search engines available.

However some research is required, even if it is just spending a few hours on the Internet before a decision is taken as to which social media site or combination of sites is selected for the marketing or brand activities.

Many of the sites are specifically designed for the placement of visual images (still and video). These are ideal for brands which have consumer facing products which can be found on supermarket shelves or which are available for purchase over the Internet. Other sights are more general in nature and feature content that is usually a combination of images, video and copy. These are appropriate for almost any business.

Social Media

There are two main challenges when using the social media for marketing purposes, firstly is the development of appropriate content and the second is the management of that content. Creating unique and engaging content is one of the ways that the business can promote sharing of information on the brand across the social media network. Not only will the information be shared and spread more rapidly but the creation of quality content will also be rewarded by increased visibility in search engine rankings.

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The content should be professionally produced and feature value added information that the user will find useful. Often companies turn to SEO or content marketing specialists for advice on how to develop exceptional content that is suitable for their target audience.

The second challenge is managing the time that it takes to interact with the audiences that are consuming content or even just visiting the brands social media sites. The interactive nature of the social media makes it tremendously powerful in reaching these audiences, but without engaging with the audience on a regular basis the social media can turn from being a positive marketing tool into a negative one that can damage brand and corporate reputation.

Many businesses want to manage their online presence, but simply do not have the resources to do so effectively. In cases like this outsourcing the management (and measurement)of social media sites should be evaluated. When in doubt as to the effectiveness of a social media program the business should always seek the advice of a professional.



MIT Enterprise Forum San Diego presents… Guy Kawasaki: How to Use Social Media as an Evangelist for Your Business and Here’s How I Did It!
Video Rating: 4 / 5

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Comments

    • Lynn Abate-Johnson
    • January 5, 2015
    Reply

    Insights from +Guy Kawasaki – 2013 talk in San Diego…always engaging and
    edu-taining,
    including Power Outage, Egomaniacs, Pimping and JumpCut (my favorite #ProTip).
    Very cool!
    As a #SocialMedia Agency Pro, I appreciate Guy’s POV. And I have a tip of
    my own to share -> +BundlePost dude!!
    Grab content via the Chrome Bundlet quickly and easily, that will make your
    #ContentCuration life so much easier, more efficient! There is NO other
    software like this…Get a demo by +Robert Caruso or +Julia Hull. They will
    take good care of you. Total #GameChanger #SMM #SocialBusiness #SocBiz
    #SocialMarketing #ContentMarketing

    View Comment
    • Kevin Langhans
    • January 5, 2015
    Reply

    Social media richtig gemacht. Guy Kawasaki at its best.

    View Comment
    • Lynn Abate-Johnson
    • January 5, 2015
    Reply

    +Guy Kawasaki had me at JumpCut!! great tip.

    View Comment
    • dlwatib
    • January 6, 2015
    Reply

    My objection to Google+ is that I don’t want everything I do on the
    internet to be all connected so some big brother in the cloud can keep
    track of my every move, every like, every dislike, every comment, every
    search, every video I watch. If I want to spend my time curating, I’ll do
    it on Tumblr. They don’t follow me around all the time invading my privacy
    and recording everything in some permanent record. Permanent records are
    best left behind in grade school.

    But really, the whole idea of everybody in the world spending all their
    time curating is ridiculous. How many people does it really take to echo
    the top ten stories, videos, and pictures every day? And you’re doing all
    that searching for “good stuff” and republishing for the right to send out
    4*140 characters of self-promotion every 8 hours?

    View Comment
    • Jassin Tellez
    • January 6, 2015
    Reply

    ive seen alot of Kawasaki speeches its disapointing how many times he
    repeats the same jokes and anecdotes.

    View Comment
    • Svetlana Shodunke
    • January 6, 2015
    Reply

    Amazing video with so many useful tips. Thank you very much for sharing it.
    + Guy Kawasaki

    View Comment
    • Lynn Abate-Johnson, Social Business Specialist
    • January 6, 2015
    Reply

    [VIDEO] Insights from @GuyKawasaki incl Power Outage, #Apple Egomaniacs,
    Pimping, Cheating. LOVE the #SF reference! h http://youtu.be/rZCDGBnC058

    View Comment
    • Jose Javier Garde Lecumberri
    • January 6, 2015
    Reply

    Guy Kawasaki: How to Use Social Media as an Evangelist for Your Business
    and Here’s How I Did It!
    #socialmedia #guykawasaky #bussiness

    View Comment
    • Izzy Jansen
    • January 6, 2015
    Reply

    Highly recommend this talk from the legend Guy Kawasaki – he certainly
    taught me a thing or two about #socialmediamarketing ! #smm

    View Comment
    • Christopher Diaz
    • January 6, 2015
    Reply

    First time I have ever heard Guy Kawasaki speak. I love the information it
    really helped me to understand the uses of the different social medias. He
    seems like a down to earth man. I can hardly wait to hear other talks.
    Thank You for sharing.

    View Comment
    • Greg Silas
    • January 6, 2015
    Reply

    This is a fantastic video about how to use Social Media…not only
    strategy, but the nitty gritty of which tools, extensions and methods to
    use. Be ready to spend nearly 2 hours though…and ready to take notes.

    View Comment
    • dawie thomas
    • January 6, 2015
    Reply

    Is Guy’s PowerPoint available to download?

    View Comment
    • Hōtarō Oreki
    • January 6, 2015
    Reply

    This guy is great.

    View Comment
    • Eric B Cash
    • January 6, 2015
    Reply

    I love watching/listening to this guy. He’s very insightful, honest, and
    very funny. We need more guys like him to educate newbies in the tech
    field.

    View Comment
    • Bobbie Kinkead
    • January 6, 2015
    Reply

    great advise for social media relationships

    View Comment
    • Algo+codehawk
    • January 6, 2015
    Reply

    Please get a good videographer…. Sound is very iffy (~50:10)
    and a lot of the important stuff was missed.

    View Comment
    • Santoso Recharge
    • January 6, 2015
    Reply

    awesome.. thanks for sharing +Rechargemind #rechargeMind

    View Comment

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