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Creative Ideas for Social Media Marketing

Creative Ideas for Social Media Marketing

by Deja Tweet

Whether your business is marketing a service or product, social media is an effective tool to help reach a worldwide audience of individuals all at the same time. For many companies, using social media is crucial. It allows a platform to maintain communication with customers and clients.

As companies begin to develop effective social media marketing strategies, they understand how it can be used effectively to improve service and add to the company brand.

Adding Significant Value

Instead of taking the approach to just promote the business using social media to connect with followers and friends, it is important to offer them valuable content that is meaningful to their lives. This is done by updated post on a daily or weekly basis. Anytime you or your company finds an interesting article or content from other site that might be significant or relevant to your loyal customer base, it is imperative to post a connected link on the site.

Part of the social media network is about engaging with customers by offering tips and encouraging discussion. If the company has a blog, it is important to update it with posts that are designed to assist the customer base. This can be affected tips on how to get the most out of the company services or products. By offering the customer base smart, valuable content, you will have the ability to position the company as an online expert. Over time this will create a substantial following.

Customer Only Discounts

Social Media

By rewarding followers and friends specifically with customer only discounts you can use social media marketing to entice more individuals to sign up or subscribe to the company social media site. This might be a percentage off of an initial purchase once they become a friend, or simply send out an invitation to every follower that directs them to a special sale.

It is important to advertise company promotions on the site using social media marketing. This will help pass the word concerning the company promotions all across the blogosphere. This one effective tactic will add value to existing friends. It will also generate new followers for the company.

Increasing the Company Reach

There is incredible power in using effective social media marketing tools that lie far beyond the reach of traditional promotions and advertising. Social media marketing can quickly gain an enormous audience in an informal setting. An effective tool in social media marketing is to begin a campaign designed specifically to gain more followers.

This effective tool can help increase the contact list. It can be achieved by using multiple social media networks across a variety of platforms.

The Social in Social Media

The social aspect of social media is that it works as an effective two-way street. It allows the company to disperse positive messages, while allowing the customer base to freely leave comments and feedback about the products and services the company provides. It is how the company responds to the public and their feedback and comments that will quickly create the ideal reputation as being helpful, responsive and quick.



Chris Brown lashed out at Karrueche Tran on social media and said she allegedly hooked up with Drake while he was in prison. Chris has since apologized, but should the dueling lovers reunite…
Video Rating: 4 / 5

Social Media Explained: Untangling the World’s Most Misunderstood Business Trend

Social Media Explained: Untangling the World's Most Misunderstood Business Trend

Too busy to spend hours trying to learn the fundamentals of social media marketing? This is the book for you!

Mark Schaefer, author of the best-selling books “Return On Influence” and “The Tao of Twitter” unravels the most misunderstood and confusing business trend in this fun and easy-to-read book.

“Social Media Explained” explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social media

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Comments

    • pixigirl999
    • December 11, 2014
    Reply

    SMH at Wendy throwing shade at Rihanna’s vocals. She sure as hell could
    have mentioned Taylor Swift, Katy Perry, Miley Cyrus, Kesha, etc but Wendy
    never misses an opportunity to throw a black woman under the bus or maybe
    it’s because Rihanna isn’t paying Wendy to promote her. If you didn’t pick
    up on it by now the reason Hot Topics sucks monkey balls is because Wendy
    is a sell out. She takes money from websites, networks, magazines, and
    publicists to promote their clients or tv shows. Wendy from the radio
    wouldn’t even recognize tv Wendy. Everybody has their price I guess

    View Comment
    • Jamar K
    • December 11, 2014
    Reply

    Chris Brown was diagnosed with bipolar disorder back in March when he was
    in treatment at a rehabilitation center. He also suffers from PTSD. I’m
    almost sure these disorders play a huge role in how he acts and why he
    lashes out so much. Not using this as an excuse but mental disorders are
    very hard to overcome and if not taken seriously is possibly what causes
    these outbursts. Which is why i think Rih (was) and now currently Karrueche
    are so sensitive to him because they know what he has been through and
    continues to go through. He’s very troubled.

    View Comment
    • chrish162
    • December 12, 2014
    Reply

    This is a public service. Here are the time slots for today’s hot topics:
    0:00 – Greetings
    1:51 – The Royals (are visiting New York/America)
    4:13 – Chris Brown and Karrueche Tran (Chris accusing her of cheating with
    Drake, Drake denies)
    9:19 – Mariah Carey (live mic feed leaks online from Christmas performance
    at Rockefeller Center)
    12:10 – Taylor Swift (working hard to change her good girl image, allegedly
    caught kissing one of her girlfriends)
    16:19 – Elton John (had an embarrassing moment on television)
    19:16 – Justin Bieber, Sean Penn, Channing Tatum (go bleach blonde)

    View Comment
    • Stahr Milan
    • December 12, 2014
    Reply

    Elton falling lmfaooooooooooooooooooooo

    View Comment
    • chasemebaby
    • December 12, 2014
    Reply

    HERE’S THE DEAL: Chris Browns girl has a name because she was his girl.
    Miley pretends to be a hoe. Taylor Swift pretends not to be a hoe. Elton
    John looks like Humpty Dumpty having a great fall & Wendy’s look today was
    perfect. That’s all. ( :

    View Comment
    • Alberto Dote
    • December 12, 2014
    Reply

    Well, last lighting tree for Mariah. Is time for Ariana to light it up.
    She’s an old fat diva that’s so freaky irrelevant.

    View Comment
    • JustNess78
    • December 12, 2014
    Reply

    Not for nothin’, but I saw Celine Dion live in Vegas this past summer and
    she hit every single note as though not a day had past since the 20 years
    that she recorded some of those songs. I drove for 3 hours up to vegas
    listening to her CDs in my car and when I heard Celine sing live, every
    note was exactly the same… both high and low. And you know how high she
    can sing! It was amazing. I love Mariah, but she really screwed up her
    voice in the past 20 years. She should have taken note from Celine on how
    to preserve God’s gift…. Because voices like theirs are, indeed, gifts
    from God.

    View Comment
    • coco chilli
    • December 12, 2014
    Reply

    I really don’t know why but I don’t blame Chris for once. I’m sorry but
    Karrueche been playing the victim for the longest. I honestly really liked
    her and thought she was ride or die for him but clearly not. Why on earth
    would you be hanging with Drake when you know the deal with him and Chris?!
    I feel like Chris made one mistake so many years ago and now he’s just
    become an easy target to be blamed for everything.

    View Comment
    • D.a.h
    • December 12, 2014
    Reply

    OH FOR GODS SAKE WENDY! Taylor is not trying to be “edgy” it’s a LINGERIE
    show! What do you expect her to wear? A suit? I know you don’t have to wear
    those kinds of things but come on! Cut the girl some slack! I don’t usually
    comment hate on youtube videos because I think it’s disrespectful to the
    creator, but so often wendy doesn’t fact check! This is my message:
    WHOEVER IS RUNNING THE WENDY WILLIAMS SHOW, SO WHOEVER IS THE #1 BOSS, HIRE
    A NEW HOT TOPICS TEAM, CUZ WENDY IS GETTING BAD PUBLICITY FOR BASICALLY
    SPREADING LIES!

    Sorry for my freak out but this really annoys me… I paused the video to
    write this so if Wendy corrected herself, I have not seen it yet.

    View Comment
    • Dante Everheart
    • December 12, 2014
    Reply

    Kerrueche is nothing but a THOT/Slut. I have said that ever since she came
    into the scene with Chris Brown. And my assumption was right.

    Now she posting all these “spiritual quotes” saying “Find your strength”
    Girl Bye… And her beloved supporters saying “Girl your right…” Smh

    You cant turn a HOE into a HOUSEWIFE!

    View Comment
    • Sam Adams
    • December 12, 2014
    Reply

    Chris has done a good job turning this mess around!?!? Didn’t he go to
    prison, rehab, throw a chair through the window at good morning america,
    throw a rock through is moms car window.. Like really? Good job?

    View Comment
    • sidekickin721
    • December 12, 2014
    Reply

    I’m giving chris the side eye these days. Lol after the way he treated
    karrueche when he was still with rihanna now he’s airing all this out? They
    need to part ways… :/

    View Comment
    • richard smith
    • December 12, 2014
    Reply

    Chris brown got 3 Grammy nominations so is he still relevant

    View Comment
    • esosa osagiede
    • December 12, 2014
    Reply

    Wendy i doubt you understand the importance of THE ROYALS being in your
    town? Ach! have you ever been to England? oh well you don’t have history so
    you don’t understand. Duke and Duchess are VERY humble people

    View Comment
    • iluvsoulmusic
    • December 12, 2014
    Reply

    Mariah’s vocals were absolutely abysmal. Just abysmal. Embarrassing.
    Appalling. Sickening. Saddening. Oh so many negative words can be used to
    describe them vocals.

    View Comment
    • Lif Da
    • December 12, 2014
    Reply

    This show is so messy, Elton John falling, in slow mo ? For real Wendy ?
    lol smh

    View Comment
    • D. Stanley
    • December 12, 2014
    Reply
    11 of 12 people found the following review helpful
    5.0 out of 5 stars
    A MUST read for business and organizational leaders who need to understand social (aka everyone), February 19, 2014
    By
    D. Stanley (Wisconsin) –
    (REAL NAME)

    Once again, Mark Schaefer hits a home run!

    Full disclosure to start. I have used Mark Schaefer’s books with both my business clients and with my university students for the past 3 years (I teach social media marketing courses at the University of Wisconsin-Madison) . I’m a big fan of his work and of him.

    Why am a such a big fan?

    I believe the purpose of education isn’t knowledge, it’s action. And reading Mark’s books, it’s clear he subscribes to this philosophy as well. While you will learn from his books, he pushes you to act on what you learn. He helps readers get up to speed quickly by cutting out the clutter and focusing on core “need to know” information.

    Just like with the Tao of Twitter, it’s clear when you read Social Media Explained, that Mark is both an acclaimed educator and practitioner. Mark is able to distill research and theory into easy-to-understand and ACTIONABLE advice. He knows those in leadership positions don’t have time to experiment with social media. So he offers a dvice and tips that are perfect for busy leaders, executives, professionals and practitioners who need to understand what social means for business and what to do with social. And, in Social Media Explained, he guides you, step-by-step through the process of moving forward with confidence.

    Regarding this book, what I find particularly valuable is the structure. Like you, I’m business and I appreciate a clear, easy-to-follow outline.

    Social Media Explained is divided into 4 sections. The first sections cover how social media works in business and which questions and objections you might face when putting together social media initiatives. Then Mark shares a case study that shows his concepts in action. For those readers who feel like they need a social media 101, he includes superb , practical descriptions of the major social media platforms in use today.

    One other feature I really appreciate about the book is each chapter ends with “Questions leaders need to consider”. I love this. It’s like having Mark sitting with you and asking you the KEY questions that need to be answered as you move forward.

    Will this book make you a social media expert? No, there isn’t one book that can do that. But what this book can do better than any other book on the market is help you get up to speed quickly so you can get your organization and team moving forward with confidence.

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    • Valentina Escobar-Gonzalez
    • December 12, 2014
    Reply
    7 of 8 people found the following review helpful
    5.0 out of 5 stars
    Perfect Guide for Individuals with Need to know NOW details behind Social Media Marketing, February 19, 2014
    Whether you’re a CEO or an individual that is required to manage the social media marketing campaigns for a company, this book is for you. Mark puts his extensive knowledge about social media in this tiny, quick read. From what you need to know, to questions that you need to face with marketing, to guide into each of these major platforms. My personal favorite is the chapter about the ROI of Social Media. As a social media consultant, I often receive questions about limited resources and where to focus our efforts from small business owners and Mark addresses these concerns very clearly. I really enjoy the real world case studies from large companies. Hope you enjoy this quick two hour read as much as I did.

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    • James T. Hammond "jimbeau"
    • December 12, 2014
    Reply
    9 of 12 people found the following review helpful
    1.0 out of 5 stars
    Very Questionable Title, April 17, 2014
    By

    Verified Purchase(What’s this?)
    If the last chapter of this book confesses: “It might seem weird to go through a social media book without concrete lessons on Facebook, twitter and their digit brethren but this was by design”; then it is only weird to design the title this book: “Social Media Explained” without explaining social media. This book has very little to do with social media, but a lot to do with a bloated, outdated concept of advertising. Wordy and worthless.

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