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Promoting Your Company Using Social Media Marketing Tools

Promoting Your Company Using Social Media Marketing Tools

by Deja Tweet

Using the Internet to develop an effective online account for your company is an effective, low-cost promotional tool that you can use to become more successful online. Only recently has social marketing become a crucial component to the advertising and marketing world. Unlike the traditional marketing tools of yesterday, where a company simply presents their messages, or pushes their products on consumers, social marketing is used to engage potential customers through two-way communication.

Any company that is new to the social media marketing world needs to understand the very basic principles of online promotions and advertising before ever developing a successful campaign using Twitter, Facebook, and blogging sites.

Becoming Engaged with Followers

Using any type of online medium is much different than traditional advertising, such as print ads. Before, television commercials, radio announcements, and even newspapers and magazine simply presented pertinent information about what the company was selling. However, social media marketing is more than just self-promotion.

It requires the necessary time to answer questions directly from potential and existing customers, and leave intriguing links and comments on their blogs, and allow them to leave them on your companys sites. Social media marketing tools offers your company the unique opportunity to gain insight on all potential and existing customers in a one-on-one basis by creating an effective dialogue with each one of them.

Offering Value

Social Media

The individuals that are likely following your company on Facebook and Twitter or have become a fan of your blogging site are there because you are offering a lot of value. Instead of simply promoting your company, you are providing valuable content and rewarding each one of your potential customers for their loyalty in following you across your social platforms. You do this in a variety of ways but most likely because you are offering specials and discount coupons that your online visitors are finding to be very useful.

SEE ALSO  Building Effective Strategies for Social Media Marketing

Uploading Useful Content

Content is a crucial component to a successful social media marketing campaign. This includes writing articles, blogs, white papers, and updating the content to all of your social media sites. In addition, you are likely posting quality links that help all of your online visitors locate all a social media sites using search engines. This is accomplished because you use effective search engine optimization strategies that help Google, Bing, and other search engines find your site easily online.

The Benefits of the Negative

You recognize that promoting your business is all about finding out what is working or not. It is important to recognize that social marketing is free and accessible to everyone, around the world. At some point your company will likely have to deal with specific complaints about the products and services you provide, which are often mixed in with the praises of how well the products work.

Avoid becoming angry, and consider the negative comments as a constructive tool to make your site better. Become engaged with the reader that is leaving a negative comment or feedback, and have an open exchange across your social platforms. This will inform the world that you take your job and services seriously, and are concerned when someone is not happy with the product.



http://commoncraft.com A simple story that illustrates the forces shaping social media. This video comes in an unbranded “presentation quality” version that …
Video Rating: 4 / 5

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Comments

    • Samantha Hallam
    • November 10, 2014
    Reply

    This may help some beginners in social media. It’s a simple, fun video that
    briefly outlines how you can use social media to increase interest to your
    product.

    View Comment
    • No Time For Social
    • November 10, 2014
    Reply

    Don’t understand the phenomenon ‘Social Media’? Watch this simple video
    explaining it in plain english! #socialmedia

    http://youtu.be/MpIOClX1jPE

    View Comment
    • Socinova
    • November 10, 2014
    Reply

    A wonderful video that explain social media by a simple Ice-cream example!

    Social Media in Plain English

    View Comment
    • Synapse
    • November 10, 2014
    Reply

    One word, Zionism.
    1)Brian L. Roberts, Chairman and CEO of Comcast (The largest cable and home
    internet service provider in the U.S. and the world by revenue)
    2)Ron Meyer, President and COO of Universal Studios
    3)Adam Fogelson, Chairman Universal Pictures
    4)Robert Greenblatt, Chairman NBC Entertainment
    5)Mark Hoffman, CEO and President of CNBC
    6)Jeff Shell, Chairman, International, NBC Universal
    7)Thomas Rothman, Chairman and CEO of Fox Filmed Entertainment
    8)Arnon Milchan, Chairman of Regency Pictures
    9)Michael Lynton, Chairman and CEO of Warner Bros. Entertinment
    10)Robert Iger, President and CEO of the Walt Disney Company
    11)Orin Aviv, President of production, Walt Disney Motion Picture Group
    12)Barry M. Meyer, Chairman and CEO of Warner Bros. Entertainment (Division
    of Time Warner which is the third largest television networks and filmed TV
    and entertainment group in the world by revenue)
    13)Alan F. Horn, President and COO, Warner Bros. Entertainment Inc.
    14)Polly Cohen, President of Warner Bros. Independent Pictures
    15)Bruce Rosenblum, President of Warner Bros. Television Group
    16)Peter Roth, President of Warner Bros. Television Production
    17)Jeff Zucker, President of CNN Worldwide
    18)Leslie Moonves, President and CEO of CBS Corp
    20)Brad Grey, Chairman and CEO of Paramount Motion Picture Group
    That’s not even all of them.

    View Comment
    • Aspurian Digital
    • November 10, 2014
    Reply

    Don’t understand the phenomenon ‘Social Media’? Watch this simple vid
    explaining it in plain english! #socialmedia http://ow.ly/uZtpR

    View Comment
    • NiN Clan
    • November 10, 2014
    Reply

    My Social Media Marketing Playlist #CIS590

    Social Media in Plain English

    View Comment
    • SocialCloudVentures
    • November 10, 2014
    Reply

    Absolutely Plaintastic Video…

    View Comment
    • Rimi Chatterjee
    • November 10, 2014
    Reply

    A wonderful video that explain social media by a simple Ice-cream example!

    Social Media in Plain English

    View Comment
    • Complete Outsourcing
    • November 10, 2014
    Reply

    Nice presentation. It’s really a big help. Good job!

    View Comment
    • Samantha Hallam
    • November 10, 2014
    Reply

    It was fun to watch, thank you.

    View Comment
    • zombadude
    • November 10, 2014
    Reply

    This has nothing to do with social media.

    View Comment
    • Chrysalis Digital
    • November 11, 2014
    Reply

    In this video from 2008, Common Craft uses an ice cream metaphor and
    scenario to describe the power of ?#?socialmedia?.

    How has it changed since then?

    View Comment
    • Holly May-Hoad
    • November 11, 2014
    Reply

    Great video, helped me so much!

    View Comment
    • IAN GRAHAM
    • November 11, 2014
    Reply

    http://www.LaunchV.com/iasg
    click the link and see the results you will not be disappointed

    View Comment

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