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The Necessity Of Social Media Marketing

The Necessity Of Social Media Marketing

by Deja Tweet

Social media marketing has become a necessity if you want to stay even or exceed the efforts of your competition. Our society literally functions tuned into social media each day, and if you are not there with them you and your business are being left behind.

Facebook, Twitter and Pinterest are all being used to the hilt to promote products and services to the extent that these are the places that up and coming younger people are looking to find their products and services. It is estimated that the age group of 15 to 24 derives 95% of all their knowledge about the world in general and their desired products and services specifically from this source.

Print, radio and TV are still the huge marketing platforms in the advertising industry, but the demographics are changing rapidly. Since many people carry their smart phones with them everywhere they go, the competition for ad space on that platform is becoming more and more competitive each and every day.

What if you could focus your brand, or your company directly to the market of people who would readily give your product a serious look, if only they knew about you and where they could buy your product? Would that be valuable to your business? Of course it would, in a heartbeat! That is what social media can do.

There are billions of people on the social media sites right now, and even though the marketing side of things is still in its infancy, things are heating up in a hurry. If an idea or a product catches on with Facebook or Twitter, for example, a concept can go viral and have thousands of individuals view it in a matter of hours.

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Campaigns can now be planned around specific products and regions where people that are interested in certain concepts and ideas will respond depending upon their likes and dislikes, regional feelings, and the like. Identifying and locating specific individuals who think a certain way is a better method of selling something than throwing up a bunch of ads hoping that someone will see them and buy something.

Even though most of the social media is designed for that purpose, being socially active, there is still a lot of room for marketing to those people. Individuals will tend to mimic what their friends do as they derive credibility from their digital media friends and rely on that as being credible.

Social media allows for marketers to reach thousands of people through the friends networks that never would be possible with other types of advertising methods. The process utilizes the power of relational influence for people to validate their opinions. The old adage of, If it is good enough for Mary, it ought to be good enough for me, prevails in the thinking of people.

Business should now be embracing the advantages of social media marketing and learning all about how to implementing it into their regular marketing budget. It is just in the beginning stages and during the next several years it will blow the lid off the top of the current concepts of marketing and advertising in general.



Your brain may never be the same! Watch our Q&A: http://youtu.be/thYzq0TEwbs Send us stuff! ASAPSCIENCE INC. P.O. BOX 93, Toronto P, TORONTO, ON, M5S2S6 Subs…
Video Rating: 4 / 5

SEE ALSO  Making Effective Use of Social Media sites in Internet Marketing

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!

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Comments

    • AsapSCIENCE
    • October 16, 2014
    Reply

    5 CRAZY WAYS SOCIAL MEDIA IS CHANGING YOUR BRAIN RIGHT NOW!

    Ever wonder how social media affects your body and brain? You might be
    surprised! We break it down in our latest video here:

    http://youtu.be/HffWFd_6bJ0

    View Comment
    • AsapSCIENCE
    • October 16, 2014
    Reply

    5 CRAZY WAYS SOCIAL MEDIA IS CHANGING YOUR BRAIN RIGHT NOW

    Ever wonder how social media affects your body and brain? You might be
    surprised! We break it down in our latest video here:

    http://youtu.be/HffWFd_6bJ0

    View Comment
    • GTS300Coupe
    • October 16, 2014
    Reply

    Fuck this gay earth right in its ass and all its inhabitants

    View Comment
    • SPIEGEL ONLINE
    • October 16, 2014
    Reply

    Dopamin, Phantomvibration und Sucht: F?nf Dinge, die Soziale Medien mit
    unserem Gehirn anstellen.

    View Comment
    • HDzSpudzx21
    • October 16, 2014
    Reply

    I wish science in my school was taught like this. A fun way of learning.
    Better than the boring way in school.

    View Comment
    • Plastic Fork
    • October 16, 2014
    Reply

    But forks… They change LIVES

    View Comment
    • UnknownSoldier9865
    • October 16, 2014
    Reply

    Never once have I experienced the phantom vibration from my phone. I refuse
    to turn my phone on vibrate; that’s how cell phones break…

    View Comment
    • Aaryan Batra
    • October 16, 2014
    Reply

    Dear ASAP Science : Why does it hurt for some people when they bite into
    hot / cold things ( sensitive teeth ) ?

    View Comment
    • dansuperman2012
    • October 16, 2014
    Reply

    what would happen if the internet shut down for 24hours

    View Comment
    • KALIA CIRELLE JOHNSON
    • October 16, 2014
    Reply

    THE FALSE AUGMENTED REALITY OF THIS GENERATION IS A LIE CREATED BY SATAN TO
    DISTRACT US FROM GOD AND KEEP US FOCUSED ON OURSELVES AND REJECT OTHERS
    (NARCISSISM) WHICH IN TURN CREATES LACK OF EMPATHY. THIS CAN DESTROY US,
    BUT JESUS SAVES! DON’T FALL INTO SIN, BECAUSE THE DEVIL WILL DO WHATEVER IT
    TAKES TO MAKE SURE YOU DO! THEY TRIED TO JUSTIFY THE OVER-USE OF SOCIAL
    MEDIA TOWARDS THE END WITH THE RELATIONSHIP STATISTIC, BUT YOU CAN’T IGNORE
    THE FACTS THAT THIS ADDICTION IS BAD FOR US.

    View Comment
    • Anne Smith
    • October 16, 2014
    Reply

    This is what social media is doing to your brain…

    #SocialMedia

    View Comment
    • Swastika Nohara
    • October 16, 2014
    Reply

    hmmm…

    View Comment
    • Anthony Trinh
    • October 16, 2014
    Reply

    Social Media is pretty much life.

    View Comment
    • JediPlaysMinecraft
    • October 16, 2014
    Reply

    The Science of What will happen instead of XX, XY what if there was YY

    View Comment
    • Lola Carrasco Santaló
    • October 16, 2014
    Reply

    Dos bi?logos canadienses han encontrado la forma de explicarnos temas de
    ciencia y salud de forma divertida. Su canal de #Youtube tiene cerca de 3
    millones de subscriptores.

    +AsapSCIENCE crea contenido de calidad respondiendo a preguntas de sus
    seguidores en #RedeSociales, una de ellas es la forma en que el #SocialMedia
    ha cambiado nuestro cerebro.

    View Comment
    • John Blossom
    • October 16, 2014
    Reply

    Nice studies!

    View Comment
    • Konstantin Simonov
    • October 16, 2014
    Reply

    ?????????????, ? ??? ???? ?????? ????????? ?????????)

    View Comment
    • Operator Error
    • October 16, 2014
    Reply

    I need more Dopamine! Please subscribe to me and make me HAPPY!!!! (sadness
    kicked in cause nobody subscribed and my phone didn’t vibrate)

    View Comment
    • Matias Fuentes
    • October 16, 2014
    Reply

    *Tomen, para ustedes, adictos… :P”

    5 Crazy Ways Social Media Is Changing Your Brain ...:
    http://youtu.be/HffWFd_6bJ0

    View Comment
    • TacticalLeo
    • October 16, 2014
    Reply

    Apparently I watched this video and the Q&A video in the wrong order. I’m
    sleepy damnit

    View Comment
    • Mjwatergirl
    • October 16, 2014
    Reply

    Dose music help people concentrate?

    View Comment
    • SkeletonMiner
    • October 16, 2014
    Reply

    What do babies dream of?

    View Comment
    • Jonathan Timmermans
    • October 16, 2014
    Reply

    me, me, meeeee!

    Crazy Ways Social Media Is Changing Your Brain ...:
    http://youtu.be/HffWFd_6bJ0

    View Comment
    • Romanza
    • October 16, 2014
    Reply
    79 of 82 people found the following review helpful
    5.0 out of 5 stars
    Incredible content! Social media tips for A.D.D. Biz Owners!, April 16, 2013
    By
    Romanza (Callifornia) –

    Verified Purchase(What’s this?)
    This review is from: 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! (Paperback)
    This is an outstanding book. Worth 10x the price paid.

    Please disregard the reviews that say this is for “newbies” or “I already knew most of the stuff in the book”… Nonsense–I disagree wholeheartedly with these statements.

    Not only are the tips very in-depth and meaty, but you can digest them quickly.
    Sure, out of 500, you’re going to know some of them if you’ve stepped foot in the social media ring at all, but I’ll bet at least 70-80% of them you won’t know, or hadn’t thought of. The only way someone would know most of these is if they had written a book themselves.

    I’m pretty social media savvy, not an expert but not a novice, and most of the stuff in this book I hadn’t thought of or didn’t know. There’s stuff in here about YouTube & Facebook you would NEVER figure out without someone telling you, as well as the other networks. Its a huge value-add for me.

    Here’s the really good thing – if you’re an Attention Deficit Disorder Biz Owner (like me) with tons to do and a distraction around every corner, this is the book for you. You can pick it up and in 30 seconds read a few tips. Unlike other books, you don’t have to even finish a chapter or 5 pages straight to get something out of it. So for people with very little time and lots on their mind but need a kick in the pants to get moving, this is a must-have.

    I’ve started taking notes in the back of the book, and in the margins in each chapter I’ve written a “Done?” check-box so I can check off each applicable tip as I’ve implemented it. Some are very simple, you can implement the tip in 30 seconds, others (like making an online vid or upgrading your profile) will take longer… but almost every tip I’ve read has been pure gold.

    The best online marketing book I have bought in a long time.

    UPDATE 12/14/13:
    Still my favorite marketing media book and am still getting things out of it. Regretfully I don’t have the full time hours to delve completely into every chapter and implement the hundreds of suggestions, but I have done at least 15-20 or so and all were worthwhile and made a difference. And, as I mentioned before, many of these were obscure technical tweaks that I could NEVER FIGURE OUT on my own without a how-to book like this. Example is some of the Facebook & YouTube tweaks with little features you didn’t know were there.
    Can’t recommend this book enough.
    The best part about it is you can just pick it up and read a page or two and get something out of it without having to take in a whole chapter. I receive no accolades or anything from the author, just honestly stumbled upon this book on Amazon as you did, and am telling you to pick this one up–it’s a winner.

    0

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    • S. Rickmeier
    • October 16, 2014
    Reply
    35 of 37 people found the following review helpful
    5.0 out of 5 stars
    Great Guide For Anyone Looking To Grow Their Audience Or Customer Base, March 9, 2013
    By

    Verified Purchase(What’s this?)
    I have to disagree with the review that said this book was mainly for newbies. I’ve been working with blogs, websites and social media on a professional level for years and read any and every book on the subjects and still found this guide to be extremely helpful. I initially borrowed the book with my Prime membership to just take a skim through, but purchased it right after I finished reading it this week.

    I think this book will benefit anyone from new and seasoned site owners, niche bloggers, company managers and more. You can take the information laid out and tweak to fit your individual business and customize the tips and strategies to help your specific goals.

    It stresses to site/business owners how important social media is to help their business thrive and lays out specific ways to make that happen! It also gives them a realistic estimate of how much time it can take to successfully engage an audience through the dozens of social media platforms. The book gives detailed guidance through each platform. It doesn’t go above a newbie’s head, yet doesn’t bore an experienced professional.

    I’d recommend this book to anyone as a valuable resource on the subject – no matter what their level of knowledge with social media marketing.

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    • Rimoun Adel
    • October 16, 2014
    Reply
    16 of 19 people found the following review helpful
    3.0 out of 5 stars
    Very Good but for newbies, July 27, 2012
    By

    Verified Purchase(What’s this?)
    If you have no clue about this subject this book will be a big time saver for you, If you are already involved in social media business, you probably know most of these tips however paying 2.99 is a bargin even for few tips which I didn’t know before.

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