Search Engine Optimization – Getting Started

Search Engine Optimization - Getting Started

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Getting Started With SEO The Quick And Easy Way

Achieving Success

No matter how long or short your experience online may be, you are sure to have heard a thing or two about search engine optimization (SEO). Good SEO practices can help you increase traffic to your site, increase your search engine rankings and bring you greater success online. In this article, we will discuss some basic SEO strategies. Read on to learn more.

Developing A Website

You will greatly optimize your website if you include excellent content. In the old days, webmasters could just post any old thing full of keywords and end up with a site listed on the first page of Google. This is no longer true. Today search engines look for high quality content, and people who post this kind of rubbish find their websites removed. It is important that you use appropriate keywords to increase your rankings and attract targeted traffic, but you must do so delicately. Keyword stuffing is no longer tolerated by the search engines or by people looking for excellent information online. >

Well optimized content has a lot of emphasis on the first paragraph, the last paragraph and the headings. These areas should be appropriately keyword rich. This allows the search engine robots to determine exactly what the keyword is. It also helps your reader focus and get more from the information you are presenting. Your headings and titles perform a similar function and should always be truthfully descriptive and help your reader and search engine bots understand exactly what you are on about!

Engine

Check out Google Trends and/or Google AdWords for good keywords and use them the recommended percentage of the time. This changes from time to time, so be sure to keep up on the current ratios. Check on your keywords occasionally to be sure the ones you have chosen are still good. If not, find some better ones and punch up your content with a few new ideas and some new keywords.

Keyword Density

Once you have optimized your site with great content and good keyword use, you can make use of the technique of backlinking. Share your information and your links with others in your niche and on your social media pages to attract good, targeted traffic. Invite experts in your niche to post on your blog and share their own backlinks. Be certain their sites are up to your standards before extending this invitation.

New Articles

Focus on getting natural, motivated traffic to your website. Do not join link farms or get involved in any other gimmick. This is a waste of your money, and it can bring your search engine ratings down or get you delisted. The search engines tend to frown upon this sort of thing.

Norm

Understand that it takes time for all your hard SEO work to take effect. Make a firm plan for implementing good SEO techniques and presenting an inviting and valuable website for your potential customers. Keep track of the changes and improvements you make and the results you see. Continue to learn and grow in SEO practices and tactics. With a little trial and error and a lot of patience, you will soon be enjoying SEO success.

Do you feel that the information that you have just read satisfies your curiosity about SEO? If so, send us a message of affirmation. However, if you feel that there is a need for improvement, please also let us know where we can add more details. It is our goal to make this site the best resource for SEO. Your feedback will be highly appreciated!

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Comments

    • Dc_music_fusion
    • December 27, 2013
    Reply

    What Do You Charge For Search Engine Optimization? What do you charge for search engine optimization? For pay per click advertising and maintenance? How about blog set up and promotion?

    View Comment
      • Admin
      • December 27, 2013
      Reply

      I typically charge $150/hour for SEO services that include on-page optimization, link building, and linkbait strategizing. I don’t engage in any of the bogus search engine submissions, though.

      For PPC, I charge the same rate for setup, along with a monthly fee equal to 20% of the PPC spending

      Blog setup and promotion are also billed at the $150/hour rate.

      View Comment
    • Sarah22
    • January 22, 2014
    Reply

    What Is Local Search Engine Optimization? What do people mean by improving local search engine optimization?

    View Comment
    1. Reply

      Optimizing your website for local queries. In other words, if you stay in South Africa, optimizing your website for traffic originating from South African servers.

      View Comment
    • Shailendra
    • January 25, 2014
    Reply

    What Is Search Engine Optimization And Whats It Benefits ? How to do search engine optimization for a blog ?

    View Comment
    1. Reply

      Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

      As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

      The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

      Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site’s navigational structure and linkage.

      Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML.

      Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page.

      But depending on the blogging service or software you use, the results may look somewhat different.

      If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages.

      Here are the most important rules to follow to get your posts listed for keywords of your choice.

      1. Use your primary keyword in your blog domain
      2. Use your primary key phrase in your blog header tags and the title of your posts
      3. Use your secondary keywords in the body of your post
      4. Use your keywords in the anchor text of links
      5. Make sure search engines can spider your blog easily
      6. Get backlinks from other blogs or websites

      View Comment
    • Chopper24
    • February 8, 2014
    Reply

    How Can A Website Get High Search Engine Rankings?

    View Comment
    1. Reply

      Hello!

      Wow you have no idea how long of an answer this could be. People have written books on this subject. It’s really hard to answer this question in the space here as there are so many different ways to get your ranking up.

      The first question I would ask you is this, is the site a commercial site that you are going to be selling stuff, or just a personal site with information on a particular subject or interest?

      If your answer is the former and you are going to be selling something from the site then here is what I would suggest. One big thing that all the search engines look for is what they call “backlinks”, these are links that link to your site from other sites.

      But before you run off and try and get links from any old site remember this, the search engines also look at the quality of the backlinks.

      So if your site is say for skateboard stuff, and you have links coming in from sites that are in no way skateboard related…then the value of the backlink is decreased, because it’s not considered a relevant backlink by the search engine.

      With that said, one way to get good relevant backlinks is by writing articles and submitting them to article sites like EzineArticles.com or GoArticles.com.

      You write brief, 250 – 500 word, articles on the particular subject you site is centered around, or if you are selling something on the site, then write articles about the product or service you are selling.

      Many people say “oh I am not a writer, I can’t write articles”, but believe me, it’s not nearly as hard as you think. Here’ a quick lesson. Take about a 15 or 20 minutes and think of about 10 or so titles for articles. Then sit down and start writing the articles.

      Articles are SHORT information pieces, it’s not like you are writing a book. Just write an opening couple of sentences explaining what the idea of the subject is or how your product or service solves a problem, then about 5 or 6 “bullet points” about how to product works or fixes a problem, then a short paragraph explaining the conclusion of your article subject or how your product or service solves the problem.

      At the end of each article you put what the call a “bio-box” or “Author box”. In the author/bio box you put a link to your site saying for more information about this product or service click this link. Most article sites won’t accept articles that have your link in the article body itself but will allow it in the bio box.

      Write as many articles as you can. The more the better. Then start submitting them to article sites. This benefits you two-fold. You get a backlink from a relevant site for each article you submit to the article sites.

      Plus people will come and read your article and if it’s good they are allowed to copy the article and publish it on their site for content. But they have to keep the bio box intact. So each time someone copies your article onto their site you get yet another backlink to your site.

      Backlinks and good content are probably the 2 main things that will get you noticed and ranked by search engines. Man I have gone on a bit here and that’s only one of many ways to get your site ranked. I could go on to things like “keywords”, meta tags and a variety of other things that affect your ranking. But far and away the best I can recommend is have good content on your site and start writing articles.

      One other thing you might want to consider is get a blog going. Then have links from the blog to your site. Search engines love blogs and spider them regularly if they are posted to on a regular basis. This will send the search engines back to your site via the blog and give you yet again more backlinks to your site.

      Well I have probably bored you to tears by this point rambling on here so I will let you go. If you really want to get your site ranked you need to do some research and start writing some articles. Do a search on Google or Yahoo for SEO, Search Engine Optimization, you will find tons of information on other ways to make your site get ranked.

      Good Luck!
      Cheers!
      Mike

      View Comment
    • Hayley
    • May 13, 2014
    Reply

    How Do I Get People To Start Reading My Blog? I recently got a blog on tumblr to write out my thoughts kind of like a diary. But now I want other people to read it. Not that it is anything special because it isn’t, it’s just about me and my life experiences so far after high school. But I just feel weird posting to no one but myself.

    How do I get other people to read my blog?
    Here’s my blog:

    iamhayleykitty.tumblr.com

    View Comment
    1. Reply

      Major traffic-generating methods involve RSS feeds, search engine optimization (SEO), social networks, partnerships and community building. Also, popularity is not just measured in total number of unique page hits or number of followers. You should look for ways to retain readership, beyond a one-time visit. Just visiting and commenting on other blogs helps (popular ones or not). Marketing your blog effectively will take time and effort. Check out the following posts for some ideas:

      “Why My Blog Gets No Comments”
      http://www.dailyblogtips.com/qa-why-my-blog-gets-no-comments/

      “Daily Blog Tips (Website Traffic Series – 20 articles, see links at bottom of initial post)”
      http://www.dailyblogtips.com/website-traffic-series-part-1-web-design-and-css-galleries/
      http://www.dailyblogtips.com/website-traffic-series-part-19-using-cross-feed-promotion/
      http://www.dailyblogtips.com/website-traffic-series-part-20-leveraging-holidays-and-big-events/

      “How to Find Readers For Your Blog”
      http://www.problogger.net/how-to-find-readers-for-your-blog/

      “Kick Your RSS: Jumping on the Syndication Bandwagon”
      http://www.problogger.net/archives/2006/02/25/kick-your-rss-jumping-on-the-syndication-bandwagon/

      “Search Engine Optimization for Blogs – SEO”
      http://www.problogger.net/archives/2005/08/15/search-engine-optimization-for-blogs/

      “Search Engine Optimization (SEO) Tips for Bloggers”
      http://www.problogger.net/search-engine-optimization-tips-for-bloggers/

      “Using Social Media Sites to Grow Your Blog's Traffic”
      http://www.problogger.net/using-social-media-sites-to-grow-your-blogs-traffic/

      “21 Ways to Make Your Blog or Website Sticky”
      http://www.problogger.net/archives/2008/07/18/21-ways-to-make-your-blog-or-website-sticky/

      “9 Things to Do to Make Sure that Your Next Blog Post is Read By More Than Your Mom”
      http://www.problogger.net/archives/2009/09/03/9-things-to-do-to-make-sure-your-next-blog-post-is-read-by-more-than-your-mom/

      “How Not to Promote Your Blog: Top 10 Broken Promotion Strategies”
      http://www.problogger.net/archives/2009/05/13/how-not-to-promote-your-blog-top-10-broken-blog-promotion-strategies/

      “Three Simple Actions that Doubled My Website Traffic in 30 days”
      http://www.problogger.net/archives/2005/12/30/three-simple-actions-that-doubled-my-website-traffic-in-30-days/

      See these sites for general blogging tips:
      Problogger: http://problogger.net
      Daily Blog Tips: http://www.dailyblogtips.com/
      Blogging Tips: http://www.bloggingtips.com/
      Blogging Basics 101: http://www.bloggingbasics101.com/

      NOTE: Some web sites or forums have guidelines (like Yahoo! Answers) regarding advertising and/or posting external links. Posting against site rules can get you classified as a spammer and/or banned. So, posting your blog link “everywhere” without restriction is not an effective strategy. Again, see the links above for more productive methods. You can add the link to your blog in your Yahoo! Answers Profile and Yahoo! Profile though. ? Also, you may want to post future general blogging questions in the Computers & Internet > Programming & Design category or the relevant Computers & Internet > Internet subcategory.

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