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Search Engine Optimisation or SEO is getting the website into …

Comment on Search Engine Optimization – Getting Started by Admin.

Search Engine Optimisation or SEO is getting the website into the Free/Organic listings of search engines.SEO has been there since the beginning of the Internet. The primary advantage of SEO is that it can be done entirely free, without any cash outlay.

The Job of an SEO is to make the website reach the listings and achive a good page rank through many factors like link popularity, page rank, improving content(i,e) making rich content wrt to search engines.

SEO specialists would have to “guess” and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rank. One month could mean you’re out of the top ten with no warning.

SEO is slower in terms of ranking your site on a lot of chosen keywords. You would have to make numerous link requests, multiple pages, press release, etc. Also, it takes a lot more time for search engines to index new sites’ domain names (it can take months).

Admin Also Commented

Search Engine Optimization – Getting Started
Search engine practitioners believe that SEO is a necessary requirement to enable quality web sites to achieve good search engine rankings. The compromise seems to be that search engine operators define some SEO activities as “white hat SEO”(Good) and other SEO activities as “blackhat SEO”(bad) Search engine operators attempt to manually or automatically penalize “blackhat SEO” when they find it or when it is reported to them.

Here are some official guidelines from search engine operators regarding search engine optimization:

• Google’s Webmaster Guidelines – Google.com/support/webmasters
• MSN Search Guidelines for Webmasters & Resources – Webmaster.live.com
• Yahoo’s search engine ranking tips & Resources – Help.yahoo.com/l/us/yahoo/search/webmaster/webmaster-01
As Internet Marketing becomes essential need for each and every online business now, there is lot of marketing firms grown up globally. There is really lot of evaluation needed to find good firms to outsource the online marketing campaigns.


Search Engine Optimization – Getting Started
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Hope it helped.
BEST WISHES!


Search Engine Optimization – Getting Started
SEO (Search Engine Optimization) is a method to increase your ‘page ranking’ so that your website appears at the top of search engine lists when users search for specific keywords.

There are many aspects to this and it is more of an art than a science.
Some important things to consider for SEO (in order of importance)

1.Domain name
These should contain key words if possible. e.g. if I were selling flowers I’d want something like:
www.buy-london-flowers.com or www.online-flowers-delivery.com
This is the single biggest factor in SEO and it really helps to have keywords contained within your domain name.
2.Standards compliant Markup
If your website is standards compliant (http://www.w3.org/) then search engines will be able to read the code more efficiently.
3.Incoming links
Your page ranking increases depending on the amount and quality of websites that link to yours.
Quality is very important, if nefarious sites (such as paid referral sites etc) link to your website then the opposite effect occurs and your page ranking decreases.
There are some well known directories where you can ‘post’ your business website. The best directories are stringently maintained and well regarded with search engines.
However, it can be difficult and time-consuming to get your website accepted by them.
http://www.dmoz.org/ is probably one of the most well known and best regarded directories.
There are plenty of quick and free directories available, although you should be very careful which directories you submit to.
4.Page titles
Pretty self explanatory. Use different titles for every different page.
Use keywords within your titles.
5.Placement of content within code
Search engines judge content to be more important the higher up it is within the website code.
View the source code of your site, is the ‘main content’ near the top of the code or the bottom?
If it is near the bottom then it is badly designed and will negatively impact your SEO.
6.Use of correct semantic markup
In HTML certain tags (when used correctly) can give content more ‘weight’ and can benefit your SEO.
e.g.

Plant Machinery Sales

= Content header
(There are of course many different tags)
7.META Tags
Meta tags are now depreciated, most search engines ignore them completely and they have no effect whatsoever on your page ranking.
Some smaller search engines however do still use them, so it’s best to include standards compliant meta tags just in case.

There are of course many other aspects to SEO but that is a very brief overview.

You can also set up ‘paid’ search engine links such as Google Adwords (www.google.co.uk/adwords) and Microsoft AdCenter (https://adcenter.microsoft.com/) although these can get expensive.

Localization
For advertising in different countries the same SEO tips apply (see above)
Also to take into consideration are:
1.Localized domain names.
e.g. www.flowers.co.uk – ranked higher on UK search engines
www.flowers.ru – ranked higher on russian search engines
2.Location of website servers
e.g. a UK IP address will be listed on google.co.uk and a russian IP address will be listed on google.ru
3.Website content Language
English ranked higher on UK websites, Russian ranked higher on Russian websites.

Phew!
I hope this helps 🙂

– Endjynn


Recent Comments by Admin

5 Tips for Writing the Perfect Blog Post
If you use WordPress, or Blogger, or any other modern blogging tool for that matter, the search engines are “pinged” and know right away that you have made a post. So, don’t worry about submitting it to search engines manually (and for heaven’s sake, don’t pay someone who claims to do that)!

In general, the best method nowadays is to generate some social traffic. Post a link to you post to Facebook, Twitter, pin your post’s featured image to Pinterest.


Catchy Headlines
Business Models are simulations of actual business functioning.
They act as ideal real life examples,and help participants actively discuss the pros and cons of the situation given.

A business Model gives a Full Account of any particular Business Scenario. Readers of this model/ Participants are then asked to discuss the strengths and weaknessess of it. Put it simply, one has to SWOT analyze the Business Model based on different parameters.

Each participant comes up with his/her own views on the subject. Cumulative views and different view points are then listed and ranked based on their importance and relevance.

Thus at the end of the session, a business models suitability and viability is drafted and conclusions are drawn thereon.

The more the Business Model Analysis a person does, the more exposed he gets to real life corporate situations.
Hence it is said, that Business Models act as Good Simulators.


Search Engine Optimization
A search engine is a service provided by some company (Google, Yahoo, Microsoft, etc.) which will search through millions of web pages for keywords that a person types into a field. For instance, if I type “Puppy” into a search box on Google’s web site, there are currently 40,800,000 matches available. If the search provider has a good search algorithm in their software, then the most relevant pages should be listed first. In my case, I’m a happy searcher, because after the Google Image samples, the first result listed is the Puppy Linux website, which is the only Puppy I would ever be searching for online. Most search providers keep track of what websites people will actually visit after doing a search. They then use the results to make sure those pages are closer to the top of the list for the next time someone searches for the same keyword(s).

Image search optimization is about using images on your website to draw more “click-throughs” from the search provider, thereby raising your rank in the search list. This, in turn, helps to ensure that you keep getting more visits to your site. A neat article I just found by typing “image search optimization” into Google Search is linked below.


New York Skyline
Below is a link with pictures of the NYC skyline.

A view of city of great magnitude rises out of the open like a curtain for a show that always staging the world’s greatest act, you immerse yourself as one of the players of the greatest city in the world.


Business Niche – Adding Content for SEO
Http://fefoo.com/
Fefoo is not a search engine, its an application that helps you search better. It uses the traditional search engines to search. You search on categories and your search is more refined from the time you start searching. In case you don’t use categories it works like a normal search engine.

http://www.springo.com/
Springo is a Web shortcutting tool that empowers users to rapidly and easily navigate to the best websites for any purpose.

Welcome to Viewzi


Each view contains a set of results that are displayed visually – and each view has a different perspective.

http://www.yoozila.com/
Yoozila is a powerful new search engine. It’s primary purpose is to provide you with relevant results and present them in a fresh web 2.0 beautiful manner.

http://www.findthebest.com/
FindTheBest is an objective comparison engine that allows you to find a topic, compare your options and select the best choice for you.


 
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