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Make Your Search Engine Optimization Work
Co WorkersIf you have a website or are thinking about starting one, and you want to learn one thing about the Internet that will serve you best, that one thing would be search engine optimization or SEO. SEO is a set of techniques and practices that determine how search engines treat your site. If you want a popular and successful website or blog, proper SEO is essential. If your SEO fails, it’s likely your website will also.
Cute CatTo begin the SEO process, you first must understand where your product or service fits into the grand scheme of the Internet. This is a two-phase process. First, you should think narrowly and specifically. What is your pinpoint niche and who are the people you most want to reach. This will be the focus of your SEO efforts. Next, think big. Think of the obscure ways your business my relate to other areas, which at first glance might not be obvious. This is how you broaden your visitor base and create page views. Now you’re ready to develop a plan to reach these people. >
Proper SEO starts by understanding how people search online for things relating to what you offer. The millions of people online will use a variety of words and phrases to search for the same thing. In SEO, we call these keywords and keyword phrases. To cover the widest area, you must identify as many of these as you can. Once you’ve identified the keywords, the next step is to incorporate them into your site’s content.
EngineKeywords are essential, but they should be used naturally. In the old days, web developers would create entire pages of nothing but keywords. The search engines improved and now that not only no longer works, it can cause your website to be seen as spam and penalized. Avoid this!
Interested PartiesContent is the king of the web when it comes to SEO. By creating useful content and spreading it around the web via article directories and other venues, you can increase your site’s exposure as well as its level of respect. What you don’t want to do is saturate the web with fluff. Search engines see through this and will penalize you for it. Quality articles on quality sites is the goal.
Media QueenAn area that people often overlook is the use of keywords in tags and page titles. These are often the first things the search engines see and will increase page visibility. Make sure to tag all photos on your site with relevant keywords so the search engine gets an idea of what the photo is. Keywords in titles shoud be relevant to the page’s content.
OptimizationSEO is not a simple process, but after you understand the basics you can develop a good SEO strategy and begin to see results. Keep in mind that this is an ongoing process and will take time to reach it maximum effectiveness. Good luck. Did you find the article useful? The subject is not as straightforward as some people think, so you might want to do some reading on the subject. As you learn more about the subject, your understanding of the subject will increase, and so will your confidence. Thanks for reading the article. And please, do come back again. Click here for reuse options!
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