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Designing a good search engine involves a lot of planning. …

Comment on Relevant Search Engine Keywords and SEO by Admin.

Designing a good search engine involves a lot of planning. The different components of a search engine are:
1. A Bot / Crawler program that scans different websites and extracts the content.
2. A parser program that eliminates the HTML tags and other words that you dont wish to store.
3. An Index – which is a list of keywords and link to the URL in which this was found.
4. A Ranking algorithm that can assign some kind of weightage to the entries in the index to identify which entry in the index is more relevant for a keyword. This could get very complex so that the context of the content, relevancy, freshness, reliability of the content and many other factors are considered before a ranking is done.
5. Storage architecture – The index could grow to phenomenal sizes (more so if not planned well) and so you need to decide what kind of storage you wish and how data can be retrieved quickly from many physical stores.
6. A Web interface to query the index and display results appropriately.

I’m no Guru in search engine tech – but briefly this is my understanding. Good luck!

Admin Also Commented

Relevant Search Engine Keywords and SEO
Search engine spiders have a very complex system for determining page relevancy and only Google knows exactly what they all are.

Some have been figured out but in time many of them can suddenly change. The copy on your page and how it is used is extremely important. Once upon a time you could just “load” your page with reoccurring keywords but as the spiders got “smarter” they now look to see if your words appear natural.

There are over 100 different aspects to search engine rankings so learn and test as many as you can. Remember, no site is ever perfect you can only strive to make it better with each change.

Relevant Search Engine Keywords and SEO
Go go for

Keywords found in domain name are used by Google to rank a website within search engine results pages (SERP). But this is just one of the few hundreds of signals Google uses to qualify websites for a given keyword combination.

But although marketers tend to overstate the importance of keywords in domain name, you shouldn’t overlook it!

A savvy investigation in Google AdWords reveals how many local searches are performed per month for the following interesting variations:

—668 lexington cleaning services
—440 cleaning service lexington ky
—346 cleaning services lexington ky

Note: 15% of those requests are performed from mobile devices, so you could offer those roaming customers a coupon.


Claim your business profile in Google Places at

Edit your business information to add (in a user-readable way) keywords people are likely to look for to find a handyman close to their home. Leave no stone unturned. Every sentence should be relevant to that regard is you want search engines to properly associate your business profile to search queries.


Once your website is set up, get a $75 Google AdWords voucher at


When someone asks me for a good book for beginners, I always recommend “Google SEO Starter Guide” at


1) Because it tells you all you need to know about SEO in 32 pages only.
2) Because it’s coming from… Google itself.
3) Because it’s entirely FREE.

—Pascal Perry
Online Findability and SEO Strategist
Incidentally, informed Google AdWords advertiser since its inception in 2004

Relevant Search Engine Keywords and SEO
The new word in SEO is “Authority”

Over the last two years Google has been making a shift in their algorithm where they are now emphasizing “Authority” web sites. What I mean by “Authority” is that the web site is given “Authority” from other web sites and from Google itself.

“Authority” is gained through the following items:

– Content
– Links
– Web 2.0

Content — Google loves lots of good fresh content. Your web site needs to have lots of good relevant content targeted towards the keywords you are optimizing for. You need to be adding new content on a regular basis so your content is changing and not growing stale. With lots of good fresh relevant content, Google will see your web site as a resource for the keywords you are optimizing for and give your web site “Authority” over web sites that do not have a lot of targeted content, or no new content has been added or their content is growing old because it hasn’t been updated in months.

Links — Google looks at the number of links pointed at your web site, to what pages they point to, and for what anchor text is being targeted in those links. In-bound links that are one-way (to you only — not reciprocal) give your web site “Authority”. Google sees these one-way in-bound links as votes that your content is good enough for another web site to link to you.

Most link exchanges will not give you the value you need to gain “Authority” from Google. It is the same as exchanging votes for each other, however, there can be value if the web site you exchange with has more “Authority” than you. The link (a major endorsement if it comes from a highly ranked web site) to you will transfer some of the “Authority” of the more important web site to you.

The number and quality of one-way in-bound links to you is one of the most important factors in getting your web pages to rank higher.

When optimizing web pages for specific keywords, you will need anchor text links pointing to you using those same keywords you have optimized for. An example of anchor text would be “training Golden Retrievers” for a web page you have created about, you guessed it, training Golden Retrievers.

Web 2.0 — Who doesn’t know about the Web 2.0 explosion. Web 2.0 is all about video, social networking web sites (My Space, Facebook, etc), blogging and social bookmarking web sites (, Furl, Stumbleupon, Digg, etc). Google loves new cutting edge technology and they love video and social networking web sites, hey, remember they bought You Tube for a few $billion!!

Creating video and using social networking , blog sites and bookmarking web sites is the newest way to leverage the “Authority” Google has given these types of web sites. If your content can be found on these types of web sites, your content will be given more “Authority” than the same type of content that cannot be found on web 2.0 web sites.

Consider these three points and determine if you are doing everything you can to rank higher in Google. Remember “Authority” is the key for SEO for Google.

If you need a professional to help you with your SEO, go to for SEO for business websites and sign up now. I have arranged with the best people in the SEO business to offer a free SEO evaluation and consultation (normally valued at $999.00) for my subscribers to my The Fishbowl – Internet Marketing Tips Newsletter. If you are already a subscriber, you will be receiving an email with the link to the contact information for the free consultation. If you aren’t a subscriber, sign up now to get the free evaluation and consultation.

Sign up here —

To living your dreams,

Chuck Yockey

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