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Relevant Search Engine Keywords and SEO

Relevant Search Engine Keywords and SEO

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How To Use Your Keywords In the Most Effective Way For SEO

Ad Space

The key to good search engine optimization is knowing how to use keywords in the most effective way possible. Gone are the days when you can just throw in a bunch keywords on a page and expect the search engine to see them as relevant. Search engine crawlers have become very intelligent, and they seem to be getting smarter everyday. They can analyze how you are using keywords and determine how that plays into your page’s relevance for those words. If all of this sounds a bit complicated, it really is not. The bottom line is that your website content has to be high in quality, with keywords used in the best places. Read this article to learn more about how you should use keywords in your website.

Design Elements

To make your website rich in keywords, you first need to identify what those keywords are. These words should be the search terms that web users would use if they want to research your business industry. Do some brainstorming and write down the words that come to mind. Be mindful of the different ways that people can use to express the same idea, so write down all the possibilities. There are online tools that can help you with brainstorming for keywords, so take advantage of those. >
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After brainstorming, read some literature in your field and see what words you can glean from there. Go online to your competitors’ websites and get ideas there. Go to online community forums where your site visitors are likely to frequent, and see what kinds of topics are being discussed. You can probably find some good ideas for keywords as well.

Engine

Your keywords should be specific to your field of business. If you use something too broad, you will be competing with thousands of other websites that may have some relationship in your field. Focusing on a niche is always better because you keep the playing field small and the players few. That gives your website a better chance to rank at the top.

Engine Optimization Campaign

Each web page on your website has tags at the beginning of the code called meta tags. The two most important meta tags where you would use keywords are the title tag and the description tag. Search engines pull information from these two tags to create an entry for your website if your website is ranked in search results. Web users will be looking at this entry to decide whether or not your website has information worth exploring. Therefore, write something in these tags that will give your web users a reason to click on your link.

Html Pages

Other places on your web page where good keywords should be used are your headlines codes with the H1 tag. Search engines put more weight on headlines because it considers them to be representative of the rest of the content.
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Java Script

This basic information about keywords should help you gain more understanding of their importance in SEO. Implement some of these ideas in your website, and you will see your site rank improve.

If you found this article insightful, please let us know. It’s your feedback that keeps us motivated to dig out the details. If there are any other issues you would like to see us addresses, again, just let us know and we will include them in future articles and newsletters.

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Comments

    • MADMAN ll
    • December 16, 2013
    Reply

    What Is The Best , Inexpensive Way To Get A New Website To Come Up When Using Words To Search Woth? I have a new website and I want it to come up with various search engines when you use a word such as Goji, Himalayan, Goji juice, Nutritional drink etc.

    View Comment
      • Admin
      • December 16, 2013
      Reply

      The best and most inexpensive way is to have the BEST and MOST RELEVANT content for the search term you want.

      It’s all about content. With good content:

      – users will visit your site more

      – other sites will link to you without you asking them to link to you, and having more links will boost your search engine ranking

      – users clicking on your page in the search results will stay longer in your site because they find your content relevant to the keywords you searched, and that tells the search engines that your site is indeed relevant to the keyword and will rank you higher

      Look at those sites currently ranking for the terms you want. Analyze the following:

      – look at how they wrote the title of their site (metatag title)
      – look at their other metatags particularly description metatags
      – what content do they have on their site
      – go to Yahoo Siteexplorer https://siteexplorer.search.yahoo.com/mysites and do a search for how many sites are linking to this site

      Now ask yourself: how can I do better than these sites currently ranking for the terms I want?

      View Comment
    • Caty guatemala
    • December 31, 2013
    Reply

    How Do Make So That My Web Page Appears In The First Positions On The Search Engine? Hello, I live in Guatemala and I manage a Spanish school training of l?? for foreigner, when I go on a search engine. ex Yahoo and that I write (school Spanish in Guatemala) I am in the hundredth position. How then I to make so that my Web page appears in the ten first, thank you for the ideas

    View Comment
      • Admin
      • December 31, 2013
      Reply

      Wow, I am surprised by the “bad” answers you see here. I thought search engine optimization process would have grown from what you see here. (Not trying to badmouth anyone here but some of the answers here would get you into hot waters)

      Do not submit to search engines. It’s not needed. They will find you as soon as some other websites links to you.

      Copying a competitor’s source code can raise a red flag with Google.

      Ok … in order to be ranked higher in search engines you need to…

      1. Write quality content (information) that’s going to be valuable to you reader. Make sure you use keywords within your copy.

      2. DO NOT SPAM. Don’t try to fool search engines.

      3. Submit your website to 2-4 good, quality directories. Yahoo Directory would be one of them $299 cost. Also “Best Of The Web” directory is a good choice.

      4. Go read “Search engine optimization” forums. You’ll get a lot of help from there.

      5. Try to get other RELEVANT websites to put a link to your site.

      Read this guide … http://www.seomoz.org/beginners.php

      Good luck.

      View Comment
    • Anonymous
    • January 4, 2014
    Reply

    Search Engines Provide Efficient Way To Access The Information. Justify The Statement? Search engines provide efficient way to access the information. Justify the statement
    Answer should not be more than 7 lines.

    View Comment
    1. Reply

      Search engines filter out necessary keywords and key sentences that help detect relevant information towards the topic of choice. thus, being able to filter out information would make it efficient, as the time needed to find information would be greatly reduced. (With time being the most valuable and scarcest resource to humanity)

      View Comment
    • Shilpi
    • January 4, 2014
    Reply

    More Visitors And Business For My Travel Website? I own a travel company and now I???m planning to take up search engine optimization in French and Spanish to attract the customers from France and Spain. Although my internet marketing company has come up with a list of keywords to be targeted, I am not very confident about its credibility.

    Can anyone suggest me some tips to decide the most profitable keywords which I can focus on?

    Thanks a Lot!

    View Comment
    1. Reply

      SEO is one of the technique which can generate relevant response from target audience but that is not only one. I suggest that don’t just rely on one source of response only that is search engines.

      Keywords :
      First check trends of search and keywords and locationwise demand and then decide prominence of keywords.
      try with google.com/trends
      you need to check locationwise trend about tourism and interest of your target audience
      google and socialmedia can help you exact requirement of target audience and then you can finalise for the keywords.
      you can find tutorial on my youtube channel about it

      View Comment
    • Petcreatures78
    • January 15, 2014
    Reply

    How Do You Design A Search Engine? I’ve had this website in mind since I was a senior in high school. I just don’t know how to create it. It would be a search engine per se, but different from those currently available.

    View Comment
    1. Reply

      Designing a good search engine involves a lot of planning. The different components of a search engine are:
      1. A Bot / Crawler program that scans different websites and extracts the content.
      2. A parser program that eliminates the HTML tags and other words that you dont wish to store.
      3. An Index – which is a list of keywords and link to the URL in which this was found.
      4. A Ranking algorithm that can assign some kind of weightage to the entries in the index to identify which entry in the index is more relevant for a keyword. This could get very complex so that the context of the content, relevancy, freshness, reliability of the content and many other factors are considered before a ranking is done.
      5. Storage architecture – The index could grow to phenomenal sizes (more so if not planned well) and so you need to decide what kind of storage you wish and how data can be retrieved quickly from many physical stores.
      6. A Web interface to query the index and display results appropriately.

      I’m no Guru in search engine tech – but briefly this is my understanding. Good luck!

      View Comment
    • Iloveitwhenyoucallmebigpoppa
    • January 15, 2014
    Reply

    How Do I Learn To Make My Web Site To Come Up Better In Search Engines? Need To Learn About Site Optimization Any books, good up to date websites, or classes? I’ve got a business and need it to come up in the search engines better. I have meta tags, but don’t know much html.

    How do I know what Yahoo and Goggle are looking for. The tech pages they have are over my head.

    Are 3rd party companies worth the money to have them do this for me?

    View Comment
    1. Reply

      If you hope to get a load of returning visitors, you have to have content that poeple like and tell their friends about, and keep updating it with new things that make people want to keep going to it, and it’s gotta look good.

      The better looking, the more people want to be affiliated with it. Also, make friends, and share links. Join web rings, give the links to your friends who are interested, and an interactive element like a message board, or such, will (if handled correctly) keep people coming back.

      1. Link to other pages, and have them link to you.
      2 Use relevant META tags for keywords and description
      3. Submit the site to: = http://www.coolsiteoftheday.com/
      ……………. Add your URL to google = http://www.google.com/addurl.html =
      4. Announce your website in many online forums.
      5. Register your url with google and as many other search engines as possible.
      6. Update your site often to have repeat visistors.
      7. Add your url in your email signature.
      8. Do a search on google, then at the bottom of the page is “Disatisfied with results? Help us improve” link. Just fill out the info. and the spiders will go to your site.
      9. Add your url to your business card and pass them out.

      10. Put a link in your signatues so that every email/post you make will be seen by search engine bots and taken into account. Be sure that it’s properly labeled “+18 Warning” if the link goes to adult material.

      Add it here = http://dmoz.org

      http://www.selfpromotion.com

      http://www.google.com/webmasters

      http://www.google.com/ads
      http://www.google.com/addurl.html
      http://camtech2000.net/Pages/submit.html
      http://www.itools.com/internet/
      http://www.submitcorner.com/Tools/Submit/
      http://www.isubmit.com/
      http://www.irnis.net/soft/golden/
      http://www.versiontracker.com/dyn/moreinfo/win/26488
      http://searchenginewatch.com/webmasters/index.php

      View Comment
    • Michael M
    • January 28, 2014
    Reply

    How Do I Submit A Website To A Kids Search Engine? I work for a company with kid appropriate content. When I search for my company on Yahoo Kids or other kids search engines, sometimes it says no search results are found. Is there a way to submit our site to some of these search engines?

    View Comment
    1. Reply

      I’m not sure about specific kids search engines but, this is a new search engine which searches via key words rather than content, though keywords need to be relevant to the content. There is a ‘children’ and a ‘kids’ keyword link…

      As the site grows, listings will rotate so each site will share turns in the top position over and over again…

      http://webchamp.com or http://webchamp.com/search/addurl

      View Comment
    • Mark watson
    • February 8, 2014
    Reply

    Search Engine Optimiser (seo)? I have optimised my site and it says its up to 90% optimised i just need to add pics and it should be around 100% what i dont understand is how my site would reach the front page of google please can someone explain in simple terms thanx

    View Comment
    1. Reply

      Dear Dr. Watson,

      Stop!

      Instead of trying to understand convoluted explanations, you can first get crystal-clear explanations directly from Google itself--I would never strongly enough suggest you to read the self-explanatory “Google’s SEO Starter Guide” (see the link in the Source section below), which mainly unveils how to:

      --identify relevant topics through analysis of searched keywords
      --leverage right keywords in pages (e.g., title, description, and keywords metatags)
      --write content on identified relevant topics

      IMPORTANT NOTE: If you take a closer look at your website through the lens of the Google’s SEO Starter Guide, you’ll then be able to find out what you’ve done well, and what remains to be implemented--e.g., page name, page title, description, headers (h1, h2, h…), content, link strategy.

      You may be a little bit farther than your tool seems to tell you from the end of the process of optimizing your website. No tool can claim this ?

      I would also suggest you to read the best answer I gave to the question “How to add your webpage to search engine?” in Yahoo! Answers (see the link in the Source section below), which explains how you can create a relationship with Google, Yahoo, Bing, and Ask--these search engines all together represent 95% of the online search queries. Hence, you’ll will be able to:

      --make search engines aware of your sites and pages, fast;
      --find out problems they encountered while crawling it, easily; and
      --fix those issues based on suggestions they give you, definitively.

      --Pascal
      SEO directly from the field
      .

      View Comment
    • Rafi F
    • February 11, 2014
    Reply

    Web Keyword Search Within Several Domains? Can anyone advise how I can use Google “site” operator for searching within more than one url? e.g. in several different domains?
    Say I have a list of websites in which i’de like to find in all of them specific keyword/s.
    Example: find in sites oracle.com, microsoft.com the phrase: “CRM specialist”.
    If to expand this requirement maybe some file that I can enter list of domains and mark the relevant domains that will participate in the relevant keyword search.
    Any idea will be highly appreciated

    View Comment
      • Admin
      • February 11, 2014
      Reply

      Meta-search engines are too tolerant of imprecise terms or inexact use of operators. They also tend to return fewer results but with a greater degree of relevance.

      Mamma.com
      “Mamma is a “smart” metasearch engine -- every time you type in a query Mamma simultaneously searches a variety of engines, directories, and deep content sites, properly formats the words and syntax for each, compiles their results in a virtual database, eliminates duplicates, and displays them in a uniform manner according to relevance. It’s like using multiple search engines, all at the same time.”

      View Comment
    • Eklund
    • February 21, 2014
    Reply

    Does Useing SEO Keywords In A Subdomain Boost Search Engine Ranking? http://soldbystudents.com is just a small website I made for students in my school to buy and sell textbooks. I just did marketing with fliers but I recently added other schools hoping to expand to others as we got emails of people thanking us for the service and telling us it was a good idea.

    What I’m wondering is what if I did sub domain with keywords that people would search for. for example UniversityCalgaryUsedTextbooks.soldbystudents.com. After building back links for this sub domain would this help rank us higher in google for this keyword vs the same keyword for our homepage (soldbystudents.com)? This sub domain isn’t the actual location on soldbystudents devoted for university of calgary. so what happens if we redirect this sub domain to the actual University of Calgary address (http://soldbystudents.com/ad-category/alberta/universityofcalgary/)? will google void this sub domain as not relevant?

    Hope that wasn’t too confusing. Thanks for all help. I genuinely appreciate it!

    View Comment
      • Admin
      • February 21, 2014
      Reply

      Using the keyword in your sub domain helps to rank well in the search engine. You could be able to grab visitors through the keywords. It helps to improve the search engine ranking faster and easier.

      View Comment
    • Eklund
    • March 15, 2014
    Reply

    Does Useing SEO Keywords In A Subdomain Boost Search Engine Ranking? http://soldbystudents.com is just a small website I made for students in my school to buy and sell textbooks. I just did marketing with fliers but I recently added other schools hoping to expand to others as we got emails of people thanking us for the service and telling us it was a good idea.

    What I’m wondering is what if I did sub domain with keywords that people would search for. for example UniversityCalgaryUsedTextbooks.soldbystudents.com. After building back links for this sub domain would this help rank us higher in google for this keyword vs the same keyword for our homepage (soldbystudents.com)? This sub domain isn’t the actual location on soldbystudents devoted for university of calgary. so what happens if we redirect this sub domain to the actual University of Calgary address (http://soldbystudents.com/ad-category/alberta/universityofcalgary/)? will google void this sub domain as not relevant?

    Hope that wasn’t too confusing. Thanks for all help. I genuinely appreciate it!

    View Comment
    1. Reply

      Using the keyword in your sub domain helps to rank well in the search engine. You could be able to grab visitors through the keywords. It helps to improve the search engine ranking faster and easier.

      View Comment
    • MADONE
    • March 22, 2014
    Reply

    How Do Search Engines Develop Content?

    View Comment
    1. Reply

      They don’t. Your website does. That’s what search engine spiders do…they are sent out by the search engines to *crawl* your content and record relevant keywords. That’s why content beyond the visual, unless that’s your business, is so critically important.

      Most major SEO sites I’ve visited recommend having at least 100 quality pages of content indexed with your site. More keywords for the spiders to crawl, thus creating a higher ranking in the search engines.

      This just scratches the surface. If you really want to learn more be sure to check out http://www.bruceclay.com

      Good luck! It’s a vertical learning curve that’s for sure…

      View Comment
    • Ncaaking
    • March 27, 2014
    Reply

    How To Do SEO (Search Engine Optimization) On Php Pages? I have an existing website with a combination of html and php pages. I want to optimize some of these pages for search engines. Will the same techniques (keywords, descriptions, etc) that work on html pages work on php pages?

    View Comment
    1. Reply

      You optimize .php pages the exact same way you optimize .html pages. The search engines NEVER see your PHP code… they see the resulting HTML that gets rendered server-side by the PHP. It’s the HTML that is returned when the crawler requests the page that gets indexed and used for ranking.

      As far was “what” to optimize, there is basically two types of optimization… on-page and off-page optimization. On-page optimization means using elements ON the page to help your page rank. Off-page optimization is using elements OFF the page (on other pages of your site as well as on pages on other sites) to help your page rank.

      Overall, it is off-page factors that carry the most weight… i.e. inbound links from other pages using your targeted keyword phrase or slight variations as the link text… preferably from pages that are relevant to the topic you’re trying to rank for and pages with high PR or link popularity. It’s estimated that off-page factors might influence 70-80% of your overall ranking while on-page factors might influence 20-30% of your overall ranking.

      Here’s a quick rundown of on-page factors:

      Optimizing the title element is very important since it’s generally the most important on-page ranking factor for most search engines ranking algorithms. The title should target a single keyword phrase (possibly 2-3 IF they are VERY similar… almost identical in meaning and keywords). Minimize “fluff” words in the title element as they reduce the keyword density within that HTML element and thus make the real keyword phrase(s) you want to rank for seem less important. Put the most important keyword phrase first in the title element if you have multiple keyword phrases in the title. Avoid putting your site name in the title as it only hurts your page’s ability to rank.

      The h1 element is generally the 2nd most important on-page ranking factor. It should reinforce the keyword phrase(s) targeted in the title. Since it’s less important from a ranking perspective, it’s ok to add a few fluff words to give it more pazzazz or marketing flair. But again keyword density withing the h1 element does affect rankings slightly. Every page should have a single h1.

      The h2 element is generally the 3rd most important on-page ranking factor. If your content lends itself to have sub-headers, then use them… again targeting keywords from the title element.

      Words that are emphasized using bold or strong/italics or em are given a little more weight than words that are not. But I avoid this as it tends to make pages look spammy.

      Using keywords that your title is targeting in the page name is also useful. It’s a very minor ranking factor but MOST ranking factors are minor. It’s rarely any single thing that you do that makes a page rank well. It’s the sum of lots of small things that you do that when taken as a whole leads to good rankings.

      Optimizing the meta keywords element is virtually worthless. Google and most search engines ignore it in their ranking algorithm because it has been sooooooooooo abused by blackhats and spammers over the last decade. Yahoo! is still using it to rank pages as Danny Sullivan (a renowned SEO) proved just days after a Yahoo! exec announced at SMX that Yahoo! did NOT use it. I include a meta keywords element in all of my pages just for completeness (not for rankings). I use 5-10 keyword phrases and ONLY words/phrases that appear on the page.

      The meta description is also ignored by Google and most search engines for the same reason… it is not displayed on the page so it has been abused by spammers and blackhat SEOs. BUT optimizing the meta description element is VERY important since having a good meta description with a call to action can greatly improve click-thru-rate when your page appears in the SERPs and the meta description is shown as the snippet of text for your organic listing. At Google they only show your meta description if all keywords in the user’s search phrase appear in the meta description. So I recommend embracing a ll keywords from your title in the meta description since the keyword phrases in the title “should” be the pages most often used to find your page if it is well optimized. This will maximize how often it is shown as the Google snippet.

      As far as off-page factors (which are the absolute MOST important ranking factors at almost all engines):

      The link text used in hyperlinks pointing to your page give the search engines STRONG clues as to what your page is about. Using “Click here” as link text for a hyperlink is worthless… it only helps you rank for the keyword phrase “click here”. Be very cognizant of how you link to your pages both on your site on from other sites where you might drop a link.

      Inbound links from relevant and/or high PR pages on external sites with your targeted keyword phrase (from your page’s title) or slight variations are the MOST important thing you can do to help your page rank for its

      View Comment
    • יונתן
    • April 9, 2014
    Reply

    Best Method Of Using SEOs’ Aka Search Engine Keywords? I was thinking just using a simple text that is not visible on the index page. Is there a better way or suggested use of phrases?

    View Comment
    1. Reply

      Trying to fool the search engines is the LAST thing you should do. As in, never try it. It’s a fast way to get kicked out.

      Instead, weave your keywords naturally into your copy. Try to use them in the H1 tags and in the first paragraph or two of your copy.

      Use them well in your page title tags, meta descriptions, and keywords. Use them in your links to interior pages.

      Use a “breadcrumb” trail at the top of your pages to reinforce the keywords.

      Use them (truthfully) in your alt tags under each photograph.

      Do your research and learn the phrases people are searching on – and use them in your copy.

      In short, do it honestly and correctly for best results.

      Then work on getting links back from relevant sites – NEVER from link farms.

      View Comment
    • Brooke95
    • April 17, 2014
    Reply

    Is Submitting To Directories Good For Search Engine Ranking? Hi there,

    I have been submitting my website to directories, search engines, etc and have seen my link popularity inch up to 416 which I know still isn’t good, but can you give me an idea of how many links I need before I get some sort of web presence? Also, how important is submitting to relevent directories? Thank you !

    View Comment
    1. Reply

      Submitting to relevant directories is very important for SEO. Make sure you are always linking in the exact same way (i.e. http://www.yoursite.com and http://yoursite.com) If your linking is inconsistent you may end up splitting your link juice and therfore your page rank.

      Make sure that whenever possible your link’s anchor text is a search where you’d like to see yourself in the search engines. Do a little research with the google keyword tool and find a search with some traffic.

      If you are not showing up on any searches right now either you are in an extremely competitive market or googlebot is probably having trouble with your site due to title or meta tag issues.

      View Comment
    • Anonymous
    • April 23, 2014
    Reply

    What Is Search Engine Optimization ? And How To Do It For My Blogger Blog? I wanna know about search engine optimization and how to do it for my blog !

    View Comment
    1. Reply

      Search Engine Optimization is the technique which is used for website promotion on Search engine with relevant keywords.

      Firstly, create a blog of your own choice and then update it with unique content regularly. Post your blog URL on high PR bookmarking, classifieds, directory websites.

      View Comment
    • Anonymous
    • April 26, 2014
    Reply

    Search Engine Optimization…? Hi im heard about SEO can anybody plz tell me the proper information about SEO (Search Engine Optimisation)and also tell me that SEO is a good field and tell me the Future of SEO…..

    http://www.indiandiscovery.com/

    View Comment
    1. Reply

      Here are some good tips for you

      1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.

      Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.

      2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

      3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.

      Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.

      Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.

      4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.

      I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.

      5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.

      6. Do not link to link-farms or other search engine unfriendly neighborhoods.

      7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.

      8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.

      My site contains navigation menus on the left and right of the page. The menu consists of links not images. When you hover over the link with your mouse, the title of the link appears. View the source of this page to see how to add this tag to your links.

      9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

      10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.

      -Michael

      View Comment
    • KristenCO
    • April 29, 2014
    Reply

    What Can I Do To Get The Highest Search Engine Placement Possible For My Web Site? I remember back in the “olden days” of search engine optimization, it was mostly about the keywords in your META tags. Now, that clearly is not enough. I’m curious what I can do to optimizes search engine placement without paying thousands of dollars for someone else to do it for me. What are those people doing to get top placement?

    View Comment
    1. Reply

      The new word in SEO is “Authority”

      Over the last two years Google has been making a shift in their algorithm where they are now emphasizing "Authority" web sites. What I mean by "Authority" is that the web site is given "Authority" from other web sites and from Google itself.

      "Authority" is gained through the following items:

      – Content
      – Links
      – Web 2.0

      Content -- Google loves lots of good fresh content. Your web site needs to have lots of good relevant content targeted towards the keywords you are optimizing for. You need to be adding new content on a regular basis so your content is changing and not growing stale. With lots of good fresh relevant content, Google will see your web site as a resource for the keywords you are optimizing for and give your web site "Authority" over web sites that do not have a lot of targeted content, or no new content has been added or their content is growing old because it hasn't been updated in months.

      Links -- Google looks at the number of links pointed at your web site, to what pages they point to, and for what anchor text is being targeted in those links. In-bound links that are one-way (to you only -- not reciprocal) give your web site "Authority". Google sees these one-way in-bound links as votes that your content is good enough for another web site to link to you.

      Most link exchanges will not give you the value you need to gain "Authority" from Google. It is the same as exchanging votes for each other, however, there can be value if the web site you exchange with has more "Authority" than you. The link (a major endorsement if it comes from a highly ranked web site) to you will transfer some of the "Authority" of the more important web site to you.

      The number and quality of one-way in-bound links to you is one of the most important factors in getting your web pages to rank higher.

      When optimizing web pages for specific keywords, you will need anchor text links pointing to you using those same keywords you have optimized for. An example of anchor text would be "training Golden Retrievers" for a web page you have created about, you guessed it, training Golden Retrievers.

      Web 2.0 -- Who doesn't know about the Web 2.0 explosion. Web 2.0 is all about video, social networking web sites (My Space, Facebook, etc), blogging and social bookmarking web sites ( del.icio.us, Furl, Stumbleupon, Digg, etc). Google loves new cutting edge technology and they love video and social networking web sites, hey, remember they bought You Tube for a few $billion!!

      Creating video and using social networking , blog sites and bookmarking web sites is the newest way to leverage the "Authority" Google has given these types of web sites. If your content can be found on these types of web sites, your content will be given more "Authority" than the same type of content that cannot be found on web 2.0 web sites.

      Consider these three points and determine if you are doing everything you can to rank higher in Google. Remember "Authority" is the key for SEO for Google.

      If you need a professional to help you with your SEO, go to http://www.chuckyockey.com/html/seo-consultant.html for SEO for business websites and sign up now. I have arranged with the best people in the SEO business to offer a free SEO evaluation and consultation (normally valued at $999.00) for my subscribers to my The Fishbowl – Internet Marketing Tips Newsletter. If you are already a subscriber, you will be receiving an email with the link to the contact information for the free consultation. If you aren't a subscriber, sign up now to get the free evaluation and consultation.

      Sign up here — http://www.chuckyockey.com/html/imsnsq.html

      To living your dreams,

      Chuck Yockey

      View Comment
    • Kg1970
    • May 9, 2014
    Reply

    Which Domain Name Is Better For Search Engines? Which domain name is better for search engines: lexingtoncleaningservices.com or lexclean.com. Does one of these names have a better advantage over the other as far as being shorter? Is one better because it actually spells out the complete business name? Any information is greatly appreciated…

    View Comment
    1. Reply

      Go go for lexingtoncleaningservices.com

      Keywords found in domain name are used by Google to rank a website within search engine results pages (SERP). But this is just one of the few hundreds of signals Google uses to qualify websites for a given keyword combination.

      But although marketers tend to overstate the importance of keywords in domain name, you shouldn’t overlook it!

      A savvy investigation in Google AdWords reveals how many local searches are performed per month for the following interesting variations:

      --668 lexington cleaning services
      --440 cleaning service lexington ky
      --346 cleaning services lexington ky

      Note: 15% of those requests are performed from mobile devices, so you could offer those roaming customers a coupon.

      IMPROVE YOUR BUSINESS PROFILE IN GOOGLE PLACES

      Claim your business profile in Google Places at http://www.google.com/local/add/g?hl=en-US&gl=US#phonelookup

      Edit your business information to add (in a user-readable way) keywords people are likely to look for to find a handyman close to their home. Leave no stone unturned. Every sentence should be relevant to that regard is you want search engines to properly associate your business profile to search queries.

      FREE INSTANT $75 GOOGLE ADWORDS VOUCHER

      Once your website is set up, get a $75 Google AdWords voucher at https://services.google.com/fb/forms/adwordscoupon/

      KNOWING MORE ON SEO

      When someone asks me for a good book for beginners, I always recommend “Google SEO Starter Guide” at http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

      Why?

      1) Because it tells you all you need to know about SEO in 32 pages only.
      2) Because it’s coming from… Google itself.
      3) Because it’s entirely FREE.

      --Pascal Perry
      Online Findability and SEO Strategist
      Incidentally, informed Google AdWords advertiser since its inception in 2004

      View Comment
    • Thewater8oy
    • June 1, 2014
    Reply

    How To Improve Search Engine Ranking? When search engines decide which which sites are relevant to the search, does it look at the keywords used in a web page or only the meta-tags?

    What else do you need to consider to improve search engine ranking?

    View Comment
    1. Reply

      Search engine spiders have a very complex system for determining page relevancy and only Google knows exactly what they all are.

      Some have been figured out but in time many of them can suddenly change. The copy on your page and how it is used is extremely important. Once upon a time you could just “load” your page with reoccurring keywords but as the spiders got “smarter” they now look to see if your words appear natural.

      There are over 100 different aspects to search engine rankings so learn and test as many as you can. Remember, no site is ever perfect you can only strive to make it better with each change.

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