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How To Use Your Keywords In the Most Effective Way For SEO
The key to good search engine optimization is knowing how to use keywords in the most effective way possible. Gone are the days when you can just throw in a bunch keywords on a page and expect the search engine to see them as relevant. Search engine crawlers have become very intelligent, and they seem to be getting smarter everyday. They can analyze how you are using keywords and determine how that plays into your page’s relevance for those words. If all of this sounds a bit complicated, it really is not. The bottom line is that your website content has to be high in quality, with keywords used in the best places. Read this article to learn more about how you should use keywords in your website.
To make your website rich in keywords, you first need to identify what those keywords are. These words should be the search terms that web users would use if they want to research your business industry. Do some brainstorming and write down the words that come to mind. Be mindful of the different ways that people can use to express the same idea, so write down all the possibilities. There are online tools that can help you with brainstorming for keywords, so take advantage of those.
After brainstorming, read some literature in your field and see what words you can glean from there. Go online to your competitors’ websites and get ideas there. Go to online community forums where your site visitors are likely to frequent, and see what kinds of topics are being discussed. You can probably find some good ideas for keywords as well.
Your keywords should be specific to your field of business. If you use something too broad, you will be competing with thousands of other websites that may have some relationship in your field. Focusing on a niche is always better because you keep the playing field small and the players few. That gives your website a better chance to rank at the top.
Each web page on your website has tags at the beginning of the code called meta tags. The two most important meta tags where you would use keywords are the title tag and the description tag. Search engines pull information from these two tags to create an entry for your website if your website is ranked in search results. Web users will be looking at this entry to decide whether or not your website has information worth exploring. Therefore, write something in these tags that will give your web users a reason to click on your link.
Other places on your web page where good keywords should be used are your headlines codes with the H1 tag. Search engines put more weight on headlines because it considers them to be representative of the rest of the content.
This basic information about keywords should help you gain more understanding of their importance in SEO. Implement some of these ideas in your website, and you will see your site rank improve.If you found this article insightful, please let us know. It’s your feedback that keeps us motivated to dig out the details. If there are any other issues you would like to see us addresses, again, just let us know and we will include them in future articles and newsletters.