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White hat SEO is basically making your site as detailed, …

White hat SEO is basically making your site as detailed, ...

Comment on Engine Optimization Techniques – What You Should Know by Admin.

White hat SEO is basically making your site as detailed, informative, interesting, and entertaining to your visitors as possible so they will want to share your site with other people and naturally give you links. For example, if you have a blog about industrial music, you’d work hard to write reviews of new releases and get good interviews with industrial bands and musicians. This would give your site value which would inherently get it good attention.

Other white hat techniques include asking for links from related webmasters (so if you have this industrial music blog, talk to other industrial music bloggers and see if they’ll post about your site on their blog), actively participating in related communities and message boards online, and making sure that your site is easy to navigate and read.

Another white hat technique is buying ad space. It isn’t spam and you’re paying for your ad to be on someone else’s site, so it is usually an ethical and accepted practice unless you start making popup ads, invisible ads, and other odd things that are meant to deceive and inconvenience the site’s visitor.

There are a lot of black hat techniques, none of which I’d recommend. They include (but certainly aren’t limited to) the following:

Spamming: Just putting links to your site out there as much as possible by whatever means necessary. Some site owners will hire people to do this for them. This can happen through blog comments where a spammer posts a useless or unrelated comment on your site, but tries to include a link back to their page. They can e-mail people with links to the page they want you to visit. They can register on message boards, put links in their signatures, and create fake threads to get their links noticed by search engines.

Article Submission: This is when you write content and include a link to your website, then submit that article to several (often bogus) sites that will post your content as their own. Your link will be detected by search engines so you might get backlinks that way, though they won’t be high quality. And with Google’s new Panda algorithm, article submission is basically obsolete because Google now penalizes duplicate content pretty heavily.

Article Spinning: This is the same as article submission, only instead of submitting the same article, you rewrite and reword it enough (or have software that will rewrite it enough) for you so that it doesn’t trigger any duplicate content detection algorithms.

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Competitor Slander: Some people have been bold enough to make fake pages with negative comments about their competitors and their services, then get links to that page with phrases like “[Competitor’s Name] scam” or “[Competitor’s Name] fraud”. If this tactic is successful, when someone starts typing the competitor’s name into Google, Google may suggest the term with “scam” or “fraud”, making the people who search think that they might not be trustworthy. However, this could end in a huge lawsuit because it is slander and the company being targeted would likely find out soon enough and trace it back to the black hat SEO.

Basically, black hat tactics are meant to deceive people and search engines for quick personal gain while white hat tactics take time to establish, but are often worth it more in the long run because you’ll have regular visitors and more natural, organic links to your pages.

This is just a basic list, but I hope it helps!

Admin Also Commented

Engine Optimization Techniques – What You Should Know
Hi

Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:

– breaks search engine rules and regulations
– creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
– unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

Let me explain you in one example :-

According to google rules, a content cannot be invisible to Visitors and Visible to the Google.

For example, i have a website with black skin, and i have 2 paras of things written in black font, so that means that as it has black font and has black background, people won’t be able to see it but Google will be able to crawl it.

So that thing is considered as Black Hate


Engine Optimization Techniques – What You Should Know
SEO stands for Search Engine Optimization which helps to increase the number of visitors a website attracts through search engines. Therefore in order to achieve visitors to your website, proper search engine optimization is required. There are two categories of SEO such as
1)White Hat SEO - It refers to the use of natural SEO methods to achieve desired results. It is what is referred to as ethical SEO
2)Black Hat SEO - This type of SEO is also referred to as spamdexing. It uses methods that degrade the search results relevancy. This type of SEO is not for long term as search engines are incessant in looking for websites that integrated forbidden or unethical methods just to rank.

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Engine Optimization Techniques – What You Should Know
Search Engine Optimization (SEO) is anything you do that helps your websites’ pages rank higher in the search engines for your targeted keywords.

There are two distinct components of SEO, On-page and off-page.

On-Page optimization is everything you do to the code and your website pages like having search engine friendly urls or a suitable title element.

Off-page optimization is everything you do externally for your website like making sure you have the best possible anchor text for inbound links.

Spend a few hours reading through this excellent tutorial http://www.seo-blog.com/tutorial.php and you will be an expert!


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