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Boosting Your Search Engine Optimization: Incorporating Links
Your online marketing efforts should begin and end with search engine optimization. If your potential clients can’t even find you on the Internet, how will they see your snazzy website — let alone your awesome deals? Every other marketing tactic that you do depends on the effectiveness of your search engine optimization, which means that this is a tactic that you must carry out in the most knowledgeable way possible. One area in which you can improve your search engine optimization results has to do with incorporate links within your online pages.
Recency is a major deal with the search engine crawlers. The quantity of your links is much less important than their recency. Of the links that you have, how many of them are recent? Are people still clicking on them lately, or have they faded in terms of interest? Search engine optimization results that are high in recency have people clicking not only frequently, but frequently in the last few days or weeks. The higher you are in recency, the more the search engines reward your links by bumping you up higher on the search results pages.
Another important element for your links is their relevance. It’s great to have a bunch of links on your websites. However, do they have anything to do with the ideas at hand? Search engine crawlers are always becoming more and more sophisticated at catching false links or ruling out links that have nothing to do with what you are trying to sell. Instead of uploading a bunch of phony links or unrelated pages just for that per-click cash, keep everything that you link connected to your page. You wouldn’t expect the Hilton website to load up on links for auto parts. If you want your business to have a sterling reputation, keep all of your web content focused on your niche and your offerings.
Placement is another key factor to bear in mind when placing your links. Where is your link on the page? Can all of your viewers see it, or do they have to dig around near the bottom of the page? Is the font clear (without blaring too much) and in a user-friendly color? Is the link well placed without blocking other important content? All of these factors are important to bear in mind. If you do not, then your website will look amateurish and can even be difficult for your visitors to navigate. In the Internet age, people do not stay and buy when the experience is inconvenient. There are just too many other choices out there.
Remember that, with Internet content, quantity is still more important than quality. Take the time to write (or pay for) content that is robust and interesting as well as attuned to search engine optimization concepts. This way your website attracts visitors with the help of solid writing as well as the whims of the search engines.
The right search engine optimization tactics make the difference between success and failure. Put these ideas to work for you today!If you feel we missed an important update, let us know and we’ll be happy to create a post!