Search Engine Optimization and Social Media

Search Engine Optimization and Social Media

This article has proven to be very useful to our readers and they come back regularly to keep abreast of the latest developments. While the subject remains an important subject, it’s always an added bonus when you can be enlightened, and even amused by being shown the other side of the issue. Some things are not always what they seem. Read on for more insight.

The Social Media Aspect of SEO

Article Titles

The revolution in online social media has changed the way many things are done. One of the most profound aspects of social media is how it has greatly enhanced the efficacy of “word of mouth.” Whether it’s a picture of a cute cat, an interesting article or a new product, social media has made it much easier for people to share things with their friends, co-workers and relatives. If you are not using this valuable tool in your search engine optimization plan, you are penalizing yourself greatly.

Content Flow

When it comes to social media, Facebook is the reigning king. So many people use Facebook, it’s difficult to find someone who isn’t on the site. To take advantage of everything Facebook has to offer, your site absolutely has to have a Facebook “Like” button prominently displayed. Think of this tool as a self-contained marketing genie. For every person who uses the button to share something from your site, your page has just been exposed to hundreds or thousands of more people. As those people share, the growth becomes exponential. Search engines pay close attention to what is happening on Facebook andSEO will see these “likes” as a sign of your site’s popularity.

Description Meta Tags

Twitter is the social media queen. Though not as popular as Facebook, Twitter may actually be better in an SEO context. The short snippets can take great advantage of keywords, without an overuse penalty. Make sure your site has a Twitter feed that highlights what is happening on the site and showcases other information related to your site’s content. You can also add a twitter feed of people following your site, which will enhance your site’s exposure and rank.

Engine

Allowing customers to contribute their own content is another way to get help in your SEO. Create a blog that allows people interested in your area to contribute. These may be customers, interested parties or experts in the field. This will add to the diversity of your site’s content, which will add to your credibility. Also, people are more likely to spotlight things that they themselves have contributed. Once again, the social aspect comes into play.

How To Optimize Your Website

Another good way to do this is to create a community page on Facebook. Community pages allow other Facebook users to post on the page and share with other visitors. Think of this as letting your followers do some of the SEO work for you.

Jot Down

Another way of directly engaging visitors is through the use of a message board or a question and answer feature. Some sites benefit greatly by using a feature found on Facebook’s competitor, Google plus. The video “Hangout” feature allows you to host video conferences where visitors can participate.

Line Of Business

Search Engine Optimization is a continuous battle that constantly changes. One thing that will not change is the widespread use of social media on the Internet. Any well-developed SEO plan must incorporate social media as much as possible. With the market share that sites such as Facebook and Twitter have, any mention of your site on one of these platforms is extremely valuable in demonstrating the popularity of your website. Start sharing!

The next time you know you are getting the short end of the stick, come back and pay us a visit. We would love to hear your comments about the article so please take a moment and drop us a line.

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Comments

    • Anonymous
    • December 24, 2013
    Reply

    What Are The Different Forms Of Social Media That Exist Today? What are the different forms of social media that exist today? Provide examples of different social media and their primary purposes.

    View Comment
      • Admin
      • December 24, 2013
      Reply

      There are basically 7 forms of Social Media.

      1. Blogging — WordPress, Blogger
      2. Social Network — Facebook, MySpace, Orkut, Hi5, LinkedIn
      3. Microblogging — Twitter, Google Buzz, Yahoo Meme
      4. Social Bookmarketing — Digg, StumbleUpon, Mixx, Reddit
      5. Video Sharing — Youtube,Hulu
      6. Broader Content Sharing — Enips, Scribd, Slideshare
      7. Forums — Yahoo Answers

      There are many sites which fall into one or more of these categories. Some people call even social gaming as a part of social media. We may or may not include it.

      View Comment
    • Optics
    • December 28, 2013
    Reply

    What Is Wrong With Having No Connection To Any Social Media? My friends think it’s weird I have no facebook, no fancy cell phone, I never text, no real connection to any social media. I honestly just think it’s all overrated especially with the latest tech gear. People wait in line just to replace some device they got a few months back with a phone, ipad, or whatver. Kind of a stupid trend.

    I just have a simple cell phone that calls and an email. I’ve got a youtube channel, but I don’t post videos to entertain people. Just myself with little views anyways. Whatever. Plus I still read books. I’d rather talk to people face to face in the real world.

    View Comment
      • Admin
      • December 28, 2013
      Reply

      There’s nothing wrong with it.

      Most of the ‘social media’ out there is a complete waste of time. I mean, do I really care what someone had for breakfast or who they think will win America’s Got Talent (insert appropriate country there)? Sure, you’re missing out on downloading that cool new app that you’ll play with for half-an-hour, show your mates, then delete because it was pretty useless actually but that’s no great loss.

      Youtube? Yeah, if there’s one thing we need its more stupid teenagers filming themselves doing spectacular face plants or the multiple ways they can hurt their testicles. Or more skanks in their underwear twerking for likes.

      So no. I’m with you. I avoid social media too. I’ve better things to do with my life.

      View Comment
    • Georgia
    • January 14, 2014
    Reply

    How Has Social Media Influenced The English Language? How has social media influenced the use and practise of the English language (literature etc.) I am looking for both positive and negative effects.
    Thanks a lot:)

    View Comment
    1. Reply

      It is too large an area for a single question.

      But simple things like text speak … we now have children applying for jobs using this.

      Traditional language skills are being replaced, but whether this is good/bad or positive/negative depends on how you view it. Traditionalists will say it is really bad. But I can also see an argument that says it doesn’t matter, what matters most is that we are able to communicate, however we do it.

      New words are being introduced… blogging for example.

      Also the fact that so many people can see your written word means it has a bigger effect…, the changes we make for a larger worldwide audience is going to have an effect.

      Things like color instead of colour.. American terms like ‘sodder’ instead of the traditional british ‘solder’ … or Aluminum replacing Aluminium. Social media plays a large part towards introducing these changes due to their global nature.

      I can see the English Language changing hugely (especially when written informally), there will remain a devout set of traditionalists, but I think they will be ignored and common usage will diverge hugely from the ‘proper’ usage.

      View Comment
    • Glenn Friesen
    • February 1, 2014
    Reply

    What Will Come After The Social Media Frenzy? What will online life be like after the social media frenzy? Let me know your thoughts, and references to other smart people’s thoughts ?

    View Comment
    1. Reply

      The social media frenzy will dissipate but not disappear. Social media is here to stay and will continue to evolve as we increase our computing power and digital infrastructure.

      Social media is changing the way companies market their products. Television, radio, and even books and magazines (in digital format) will all have a social element in them. Everyone will be able to discuss, comment, learn and argue online via the social web. It is my belief that social networks will increasingly become interlinked and names like Twitter and Facebook will be different views and filters for the same social web. Online profiles will be as necessary as drivers licenses.

      All good companies will recognize the importance of social media marketing and allocate appropriate resources.

      The semantic web will develop and emerge as the content online becomes more understandable to computers. Online research will be able to be accomplished by a machine almost as easy as a human being.

      Geo-locating social networks will mature and information online will be increasingly location specific. Imagine walking into your supermarket and getting a map of where everything is directly on your Iphone, along with a new coupon to thank you for being there four times this month (the technology already exists).

      Eventually social historians will study the social web as a fantastic archive of the society we live in today. Imagine your great grandchildren reading your twitter posts in an ancestry.com like interface to find out what you were like. (The social web is currently being archived)

      The future is increasingly connected and relevant information will be available easily and accurately.

      View Comment
    • Poojapat
    • February 7, 2014
    Reply

    What Is Social Media Marketing? I want to know about social media marketing and how it is related to Online Advertising industry?

    View Comment
    1. Reply

      Social Media Marketing is the subset of Internet Marketing focused on communities such as Facebook, MySpace, Twitter, YouTube, Digg etc. It is the attempt to use the Social media environment to promote a business, or brand. In fact we find that Social Media is a better tool for getting to know your customer and strengthen that relationship that it is a hard sales tool.

      View Comment
    • Reina
    • February 27, 2014
    Reply

    What Are Search Engines Guidelines For Search Engine Optimization? Where do i learn SEO Online?Thanks..

    View Comment
      • Admin
      • February 27, 2014
      Reply

      Search engine practitioners believe that SEO is a necessary requirement to enable quality web sites to achieve good search engine rankings. The compromise seems to be that search engine operators define some SEO activities as “white hat SEO”(Good) and other SEO activities as “blackhat SEO”(bad) Search engine operators attempt to manually or automatically penalize “blackhat SEO” when they find it or when it is reported to them.

      Here are some official guidelines from search engine operators regarding search engine optimization:

      o Google’s Webmaster Guidelines – Google.com/support/webmasters
      o MSN Search Guidelines for Webmasters & Resources – Webmaster.live.com
      o Yahoo’s search engine ranking tips & Resources – Help.yahoo.com/l/us/yahoo/search/webmaster/webmaster-01
      As Internet Marketing becomes essential need for each and every online business now, there is lot of marketing firms grown up globally. There is really lot of evaluation needed to find good firms to outsource the online marketing campaigns.

      View Comment
    • Jake
    • April 15, 2014
    Reply

    What Is Social Media Marketing? Also would you say social media marketing is majorly shifting in our economy why or why not?
    If you can please provide some good websites to research this topic even more that would be amazing. Thank you to everyone who helped!!!!

    View Comment
    1. Reply

      Social Media marketing marketing is nothing but promoting a particular product or a web site in the social media sites. There are various ways of marketing your product/web site in social media.
      1. Face Book : Create a fan page and promote your product by giving some valuable information to the users in this you need to target the people who are really interested in your market so give the best information and offer some gifts coupons etc to attract the people.
      2. Twitter : Tweet your link where you are having your product. I recommend to tweet a link which is having review or very use full information as you need to make the user to buy the product with your link.
      3. G+ : You need to repeat the above 2 steps here to get people into your circles.
      4. Book Marking : And people are using social book marking sites like digg, Digg, reddit etc to find the information so submit your link to these sites and try to get generate maximum votes. (If you need maximum votes you need to give the best content to the readers)
      5. Video Marketing : sites like Youtube, google videos etc are the best sites to promote videos so create a video related to your product and publish in these site.

      I think if you follow the above things you will be king in Social Media Marketing. Start doing rather researching on this more if you work you will find more easy ways and effective ways. ALL the best.

      View Comment
    • Armedflamedragon
    • April 23, 2014
    Reply

    What Social Media To Use For My Band.? So me and my friends have a band and now that we have all the content we want we feel like its time to mass distribute our stuff out there through social media. It’s just we are confused with what social media we should use as aband and which ones should be personal. The obvious ones are Facebook, twitter, and YouTube which should all be personal and band. The ones I’m confused about are websites like Instagram, tumblr, Pinterest and Flickr – should we use these social media sites as just for our personal uses or should we have a band account on those websites also? Are stuff like tumblr Pinterest, Flickr and Instagram suited for bands or are they more for the account to be personal because if its a band then we all have access to the account or are all admins or whatever.

    View Comment
    1. Reply

      Social media is free and it has a super far reach as well as a huge impact on how well you show up in google and other search engine searches. get on every social media platform there is out there even the less known ones like fark or high5.

      one other tip id give is to have the same branding across all your sites so use this tool http://namechk.com/ basically say your bands name is the dudlestrummers. you want that name across all social networks the same you dont want to be “dudlestrummers” on twitter but dudlestrummers123 on youtube. You wnat consistant branding across all platforms.

      alsop you may want to consider buying likes, favs, views, followers, subscribers, etc. lady gaga, an dmany other musicians as well as politicians like mitt romney have done it to give your profile and your band an artificial boost.

      View Comment
    • Seth
    • May 9, 2014
    Reply

    Laws About Social Media? I go to a private school in Wisconsin. This school tracks social media accounts even when they are private and anything posted that is offensive towards staff (or obviously illegal) is punished harshly. I was wondering how they can see private accounts, if searching private accounts is legal, and if someone can be legally punished for saying something like “(staff member) is a d*ck”. It just does not seem right to me that the school would exercise so much control over what non-illegal things are said. Thank you for your help

    View Comment
    1. Reply

      Social media accounts aren’t private. You’re putting posts up that others can see. They have the ability to see these posts through the various people you allow to see them. They are not entering your home, or monitoring your one-on-one emails, or your private messaging.

      If you’re saying or doing things publicly that reflect on the school, it’s their business. It’s been this way for years, even before there were social media accounts. It’s going to be that way when you enter the workforce, as well.

      Exact laws are still evolving — there are debates over ability to outright ask for your password, for example. If you don’t like what they’re doing, don’t put things on social media you’d be ashamed of anyone else to see. It’s not private, and you get what you pay for. And always remember, if you’re not paying for the product on some site like Facebook or Twitter, you are the product. They don’t work for you. Even off of social media, if you’re saying negative things about somebody, you’d better expect it’s going to get to them, and you’re going to regret saying things behind someone’s back, especially if it’s just name-calling.

      View Comment
    • David L
    • May 22, 2014
    Reply

    Learning To Use Social Media For Free? I need to learn how to use social media and I need to do it for free. Is there a way to do this?

    One thing I am noticing is that there are a lot of social media consultants out there these days and they all charge for their services. Thing is how do I know if they know what they are doing? What kinds of services do they provide? What do people usually pay? Is it worth it? How do you know if they are effective or not?

    View Comment
    1. Reply

      People look at social media and think that it’s free. While it’s free to be part of, there is the cost of time to educate yourself to all the possibilities and implement correctly.

      If you’re looking to learn for ‘free’, then go to each of the social networking sites and read their tutorials, FAQs, and tips & suggestions. This will take hours and you still may miss some stuff, but you’re not spending money.

      You can also search blog sites for information from other people and companies in the industry. How do you know if it works? You’ll never know until you implement. I can create and implement a social media marketing site for my company and have success, however, it doesn’t mean that it will work for your company or industry. Therefore, educate yourself and test quickly.

      You may find that investing in training and education or outsourcing to someone who knows and understands what they’re doing saves you considerable time. Saving time could save you quite a bit of money in the long run as well.

      Good luck!

      View Comment
    • Genius19998
    • May 25, 2014
    Reply

    What Is Social Media Monitoring? I have read it up on Mashable, but am still a little perplexed? Is it something to do with brand awareness or seeing how your brand is perceived?

    View Comment
    1. Reply

      Social media monitoring (also referred to as buzz monitoring, blog mining, and by some just as social media research) refers to research based on listening to the discourse of the web, especially social media, and usually refers to the use of automated tools to process that discourse, typically looking at thousands or millions of conversations. Social media monitoring can be passive, for example listening to people to find out what interests them, or it can be active, searching for references to a specific brand, campaign, or action.

      Hope this helped you….!
      ~Karan

      View Comment

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