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Search Engine Optimization – Your Advantage

Search Engine Optimization - Your Advantage

We recently came across the article below and we have posted it on our site because it addresses some of the unanswered questions and raises some new ones at the same time. If you like what you see here, be sure to come back and, let your friends know.

Using Search Engine Optimization To Your Advantage

Anchor Text

Don’t think that you can just figure out SEO in one day and get traffic quickly. This is something you have to learn a little about before getting started. In this guide, you’re going to be getting the knowledge you need to be successful in using SEO for a website.

Engine

Try to talk other sites into putting your links on their site. You can pay them a little money or perhaps you can be a guest blogger for them. If a website is already popular, then it’s a good idea to see if you can work something out with them. Try asking if you can have a link on their site if you put one of theirs on your site. The way to get a hold of someone who runs a site is to use any kind of “contact me” page or read near the bottom of the site to see if you can find a way to email the webmaster. >

You could get on a social media website and try to get ad space there. These kinds of sites run on money from ads and that’s why they’re free and used by so many people. You could start a marketing campaign on a social media site too to get people to visit your site and search for you on a search engine. The main thing to remember is that you want to update social media pages every once in a while, but never try to update your followers too much because that could be considered spamming them which will get you deleted quickly.

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Engine Optimization Campaign

Know what keywords are and how to use them on your website. A keyword is just what you think people are searching for on search engines to find a site like yours. If you were selling carpeting on your site, then the keywords for your site may be carpeting companies in your city. Just try to think like you’re in the shoes of the person who needs information that your website has. Think of the ways people will mix and match the words they type in and come up with a few to use throughout your site.

Google

Videos are something that a lot of people have had success with when they’re working with SEO. You can create a video that tells people your message, and then in the description of the video and the title, you can hide some keywords. Keep in mind that you don’t want to make your video purely a bunch of advertising. Make it a little entertaining so that it gets shared a lot. Make videos that are full of facts or something that people will find interesting, and then add something about the site you’re trying to promote.

Keyword Phrases

Use the things you’ve learned here and your SEO efforts will pay off. It’s something that really isn’t that difficult, it just takes quite a bit of time. Let the information you read here sink in and then go ahead and put what you’ve learned into practice.

Please leave us a comment if there are more aspects of the subject you would like us to cover, and, be sure to come back. We update our information on a regular basis.

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Comments

    • QuestionAsker123
    • December 18, 2013
    Reply

    How Long Before Traffic From Search Engines Increases Back To Normal After Relaunch? I relaunched my site and traffic from search engines dropped 50%.

    View Comment
      • Admin
      • December 18, 2013
      Reply

      Amongst search engines, Google is the undoubted king: Google powers 54% of all searches in the United States (comScore Media Metrix, May 2004). Inclusion in Google also means that your URL will be included in results from AOL Search, MSN, Netscape Search, Lycos and many more.

      We also submits your URLs to Google and over 270 other search engines and directories, including AllTheWeb, CNET Search, GoSubmit, Jayde, ScrubTheWeb, ExactSeek, Mirago, Search It, Sympatico, DogPile and many more. See below for a full list of search engines and directories.

      Search engines are quirky and may drop your URLs from their index. We recommend you resubmit your URLs regularly. This is why we have added the option to repeat the submission service any time you want from the comfort of your account management interface.

      first you have to submit ur website in worlds best search engines.Because Websites needs good traffic.

      85% of Internet users use search engines to find suppliers and products. Increase your site’s search engine exposure and your chances of being found by potential customers today

      Dont waste ur time in some free submitting sites.They dont help you.

      http://cgi.ebay.in/ws/eBayISAPI.dll?ViewItem&rd=1&item=180264767327&ssPageName=STRK:MESE:IT&ih=008

      View Comment
    • Meddles
    • January 1, 2014
    Reply

    What Is The Easiest And/or Best Way To Put A Search Engine Onto A Website That Has Many Pdfs? I am working on a website which has many, many pdf documents. What’s the best way to include a search engine onto my main page, and how would I even do it, if I wanted a search engine which could go through all the pdfs? I know a little bit about php and perl searches. Would it be along the same lines? Thanks!

    View Comment
    1. Reply

      The thing to do is probably to edit your robots.txt file so that all your sites pages are crawled and indexed. Then just use PHP to leech off of Google. Just query google like this:

      site:example.com {YOUR USERS SEARCH KEY HERE}

      Google even offers custom search engines that automate the process! Checkout Google Labs! for details.

      View Comment
    • JJJ
    • January 17, 2014
    Reply

    What Is The Difference Between Social Media And Social Networking? What is the difference between social media and social networking… not really sure, could you give a definition and an example of both please! awesome thanks!

    View Comment
    1. Reply

      Social media or social networking has almost become part of our daily lives and being tossed around over the past few years. It is like any other media such as newspaper, radio and television but it is far more than just about sharing information and ideas. Social networking tools like Twitter, Facebook, Flickr and Blogs have facilitated creation and exchange of ideas so quickly and widely than the conventional media.

      View Comment
    • IndiaMART
    • January 29, 2014
    Reply

    How Does Social Media Help In Measuring The Return Of Investment Of A Company? With social media being a prominent mode to gain popularity, companies streamline their efforts to build an entire presence through twitter, facebook & other popular social media outlets.
    Talking about ROI, it is indispensable to form parameters before measuring the profits for a company.
    Hence, business and marketing professionals who embark on the journey of social media should define what they want to achieve from using social media outlets

    View Comment
    1. Reply

      Investment in social media efforts CAN be measured and should be tracked with a beginning baseline and an end goal in mind. Mashable has a great article about social media ROI that includes an informative and entertaining slideshow by Olivier Blanchard. (http://mashable.com/2009/10/27/social-media-roi/ )

      Here’s the overview:
      A business that wants to track their ROI from social media should start with a baseline of your company’s current growth, website visitors, online transactions, telephone inquiries, etc. If you don’t have this information, start tracking it.

      Next, create an activity timeline that tracks all new social media projects: blog launches, new Twitter campaigns, press releases, etc.,

      By stacking these timelines on top of one another, your company can create a picture of which efforts are working, and which ones aren’t. Over several months, you can graph your progress and watch for correlations between events, such as certain blog articles equaling more customer calls, or positive online mentions and a jump in site visitors.

      Keep in mind, though, that another part of a good social media campaign and tracking ROI is having a goal in mind when you start so you know where you want to be. Your goal could be monetary return (more sales), or non-monetary (brand awareness, increase in social media mentions). It’s not too late to start tracking your progress so your business will know how your social media efforts are affecting your company.

      -natalie, Red Humpy Design
      http://www.RedHumpy.com/blog

      View Comment
    • David L
    • January 31, 2014
    Reply

    Learning To Use Social Media For Free? I need to learn how to use social media and I need to do it for free. Is there a way to do this?

    One thing I am noticing is that there are a lot of social media consultants out there these days and they all charge for their services. Thing is how do I know if they know what they are doing? What kinds of services do they provide? What do people usually pay? Is it worth it? How do you know if they are effective or not?

    View Comment
    1. Reply

      People look at social media and think that it’s free. While it’s free to be part of, there is the cost of time to educate yourself to all the possibilities and implement correctly.

      If you’re looking to learn for ‘free’, then go to each of the social networking sites and read their tutorials, FAQs, and tips & suggestions. This will take hours and you still may miss some stuff, but you’re not spending money.

      You can also search blog sites for information from other people and companies in the industry. How do you know if it works? You’ll never know until you implement. I can create and implement a social media marketing site for my company and have success, however, it doesn’t mean that it will work for your company or industry. Therefore, educate yourself and test quickly.

      You may find that investing in training and education or outsourcing to someone who knows and understands what they’re doing saves you considerable time. Saving time could save you quite a bit of money in the long run as well.

      Good luck!

      View Comment
    • BrYan
    • February 6, 2014
    Reply

    What Are The Search Engine? Tell me all the search engine that you know please?

    View Comment
    1. Reply

      A search engine is an information retrieval system designed to help find information stored on a computer system. Search engines help to minimize the time required to find information and the amount of information which must be consulted, akin to other techniques for managing information overload.

      The most popular form of a search engine is a Web search engine which searches for information on the public World Wide Web. eg: google.com, search.yahoo.com, live.com etc.

      There are mainly 3 types of Web search engine:
      1.Simple web search engines (eg: google etc. as above)
      2.Meta search engines (eg: dogpile.com, mamma.com etc.)
      3.Multi search engines (eg: twingine.com, multi-search-engine.com, bjorgul.com, crispyweb.com etc.)

      Meta and Multi search engines combine results from one oor more simple web search engines and help us compare results.

      View Comment
    • GreatsStar
    • February 14, 2014
    Reply

    How Meta Search Engine Design? Can we create meta search engine with java scripts or similar simple way? I had seen some meta search engines?

    View Comment
      • Admin
      • February 14, 2014
      Reply

      A meta search engine is simply just a search site which contact other search sites for their results, and then put them on their own site.

      Dogpile (see link below) is one such engine which combine results from both Yahoo Search, MSN Search Ask and Google.

      And yes you could write one yourself — all the above search engines have a API you can use to create your own meta-searches.

      If you uses FireFox you may even be able to create your meta searches as a PlugIn — you can checkout the googlewikia-plugin as an example of how that is done.

      View Comment
    • Maricor
    • February 18, 2014
    Reply

    Why Is Social Media Powerful? What relevance does social media bring to our society. Doesn’t it get us blinded from realities?

    View Comment
      • Admin
      • February 18, 2014
      Reply

      Social media is powerful due to its audience acceptance. A larger section, or if I say almost everyone follows social media then it won’t be wrong. No social media is not avoiding truth from people but there are few medias who blindly submit biased reports, but people have brain o understand.

      View Comment
    • Ricky2609
    • March 2, 2014
    Reply

    Search Engines? How can you get your web site listed on the firs page of a search engine I.E yahoo,google. how exactly does it work getting there

    View Comment
    1. Reply

      Have to pay dont you

      this might help
      If you are like most people, you will spend countless hours trying to BuildTraffic to your website. Did you know that over 80% of website traffic is the result of search engines? If you want to increase the number of visitors to your website it is crucial that you have a top search engine position. As you may already know, getting a good search engine ranking is next to impossible without optimization. Just submitting your website to the search engines will not get you a top search engine ranking. You also need to properly optimize your website in order to increase your search engine ranking. Once you have achieved a good search engine position only then will you start to see thousands of people visiting your website each and every day

      came to edit also found this on here

      You should have a short and long term marketing goal for your website.
      Short term must be immediate traffic and long term must focus on search engine optimization.

      Immediate traffic is achieved by activity in forums and writing articles about your services/products. Your articles must obviously be of high quality and optimized with the necessary keywords which will attract readers. If your articles are very good then other webmasters may link to them creating extra traffic and backlinks to your website. Going back to the forums, you should be active in forums which are related to your website. Make sure to insert links to your site wherever possible without making it look spammy. These links also create backlinks to your website which again help your PR.

      Successful Search Engine Optimization (SEO) will provide high unpaid search engine rankings which will provide you with targeted traffic. SEO holds a lot of value on targeted backlinks and original quality content. This takes time and patience but you will be rewarded if you update your site regularly with quality information.

      Other tips:
      – Optimize your Meta Tag Title, Keywords and Description.
      – Start a blog and register it at Technorati.
      – Keep site updated with new tools and resources for your visitors, you’ll notice they’ll keep coming back for more.
      – Get Google Analytics to track your visitors and site’s performance.

      Source(s):
      http://www.webgrowth.co.za
      http://www.blogspot.com
      http://www.technorati.com
      http://www.google.com/analytics/

      View Comment
    • John
    • March 3, 2014
    Reply

    What Is Social Media Optimization? Can someone give a brief about social media optimization. Is this help to get PR in search engines.

    View Comment
    1. Reply

      Social Media is a social platform which really helps for branding and promotion of any product or service. Optimizing social media is the newest way to grow your business and get new clients today, you should use the social networking sites like Facebook, LinkedIn, Twitter etc. which are the newest way to get traffic as well as to grow your business online and get new clients .Its all about focusing on generating traffic to your website through Social media.

      SMO is an optimizing technique involving some online communities. The most beneficial part of social marketing is that you can connect with a lot of people directly and can interact on a daily basis. All you need to do is, respond promptly and stay connected with all the prospects to increase your business and to get traffic into your website.This can attract traffic into your website but not totally helpful in getting high PR.

      View Comment
    • Francis
    • March 4, 2014
    Reply

    What Is Social Media? What are the best examples?

    View Comment
    1. Reply

      Andreas Kaplan and Michael Haenlein define social media as

      “A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.

      Businesses also refer to social media as user generated content (UGC)
      or consumer-generated media (CGM).

      Social media is believed to be a driving force in defining this current period as the Attention Age.

      A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.

      Social media have become the new tool for effective business marketing and sales. Popular sites include Twitter, Facebook and Myspace, and they are the social media most commonly used for socialization and connecting friends, relatives and employees.

      Common forms of social media;

      concepts, slogans and statements with ahigh memory retention quotient, that excite others to repeat

      Grass-Roots direct action information dissemination such as public speaking, installations, performance, and demonstrations.

      Electronic media with ‘sharing,’ syndication, or search algorithm technologies (includes internet and mobile devices).

      Print media, designed to be re-distributed.

      View Comment
    • Mickey Yoochun
    • April 4, 2014
    Reply

    What Does A Social Media Representative Do? Just looking to see whats the right career for me and thought that kinda career sounded interesting.

    View Comment
    1. Reply

      Social media is incredibly important…and incredibly time consuming. Many small business owners must choose between properly promoting their companies on Facebook and Twitter or actually running their companies. The solution is to delegate some of the social media work to an employee or outside consultant. This person in charge of the social media presence of a company is called the social media representative.

      You can read more about this function here.
      http://technology.inc.com/2010/03/15/for-hire-social-media-rep-for-businesses/

      View Comment
    • Seocss
    • April 5, 2014
    Reply

    What Is Search Engine Optimization? Hi

    What is seo. how built my website seo in google yahoo search engine. my keywords is vasth

    View Comment
    1. Reply

      Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid, search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic searchnews search and industry-specific vertical search engines.

      As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

      View Comment
    • Francis
    • May 22, 2014
    Reply

    What Is Social Media? What are the best examples?

    View Comment
    1. Reply

      Andreas Kaplan and Michael Haenlein define social media as

      “A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.

      Businesses also refer to social media as user generated content (UGC)
      or consumer-generated media (CGM).

      Social media is believed to be a driving force in defining this current period as the Attention Age.

      A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.

      Social media have become the new tool for effective business marketing and sales. Popular sites include Twitter, Facebook and Myspace, and they are the social media most commonly used for socialization and connecting friends, relatives and employees.

      Common forms of social media;

      concepts, slogans and statements with ahigh memory retention quotient, that excite others to repeat

      Grass-Roots direct action information dissemination such as public speaking, installations, performance, and demonstrations.

      Electronic media with ‘sharing,’ syndication, or search algorithm technologies (includes internet and mobile devices).

      Print media, designed to be re-distributed.

      View Comment
    • Wanderer
    • May 23, 2014
    Reply

    What Are Search Engines? What are search engines and meta search engines? what are their dissimliarity? what are examples of search engines and meta search engines?…….thnx!

    View Comment
    1. Reply

      Search engines…
      A search engine or search service is a program designed to help find information stored on a computer system such as the World Wide Web, inside a corporate or proprietary network or a personal computer. The search engine allows one to ask for content meeting specific criteria (typically those containing a given word or phrase) and retrieves a list of references that match those criteria. Search engines use regularly updated indexes to operate quickly and efficiently. Without further qualification, search engine usually refers to a Web search engine, which searches for information on the public Web. Other kinds of search engine are enterprise search engines, which search on intranets, personal search engines, which search individual personal computers, and mobile search engines. However, while different selection and relevance criteria may apply in different environments, the user will probably perceive little difference between operations in these
      A meta-search engine is a search engine that sends user requests to several other search engines and/or databases and returns the results from each one. They allow users to enter their search criteria only one time and access several search engines simultaneously. Since it is hard to catalog the entire web, the idea is that by searching multiple search engines you are able to search more of the web in less time and do it with only one click. The ease of use and high probability of finding the desired page(s) make metasearch engines popular with those who are willing to weed through the lists of irrelevant ‘matches’. Another use is to get at least some results when no result had been obtained with traditional search engines.

      Metasearch engines create what is known as a virtual database. They do not compile a physical database or catalog the web. Instead, they take a user’s request, pass it to several other heterogeneous databases and then compile the results in a homogeneous manner based on a specific algorithm.
      This benefits the user by eliminating duplicate hits and grouping the most relevant ones at the top of the list. Ithaki.net uses more than 450 different engines to find results while Dogpile, allows users the flexibility to choose exactly how results are presented. Another metasearch engine, Qksearch, will let users search using any of the 3 commonly deployed metasearch methods. Yet another meta search engine, LemmeFind processes and ranks the results from the primary search engines using its own (yet unpublished) methods and presents them to the users in a straight forward fashion

      View Comment
    • RAJAN
    • May 26, 2014
    Reply

    What Is Public Relation , Social Media Marketing .? To know about Public relation,marketing,advertising,online social marketing,promotions
    just visit
    http://www.prhub.com

    View Comment
    1. Reply

      Social media marketing is a recent addition to organizations' integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix;advertising, personal selling, public relations, publicity, direct marketing, and Hertfordshire twitter marketing can also help you get idea on how to work with social networking and social media.

      View Comment
    • Technician
    • June 2, 2014
    Reply

    About Search Engines? Just curious as what if you found something
    about yourself on the search engines that
    wasn’t correct? For example, what if you
    wrote something nice in just one sentence and
    then you see you have something someone
    else wrote that wasn’t good with yours?
    Can they control what is on these search
    engines? Thanks Alot.
    I was told by a friend that a computer
    actually does it but you can ask the
    people in charge of the search engine
    to remove it and they usually do.
    I guess you should watch what other
    people write ahead of you before
    you post anything. I wanted other
    opinions too. Thanks.

    View Comment
    1. Reply

      A search engine uses ‘tags’ (the words you put in when you are making the search) and pulls every entry they are ‘connected to’ that has those tags in them. I’ve done a search on my name and get many different things on many different people. My husband is a web developer, and when he makes a website, he’ll ‘tag’ it so that it comes up in the top five of many different engines. If you did a search and got something ‘negative’ when the only words you used were your first and last name, you could be the victim of ‘cyber-bullying’ or it could simply be just a reference to someone with the same name as you. Read it carefully, and if you feel that the negative reference is to you and is wrong, then call the state agency that takes care of hacking charges, and report it.

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