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Search Engine Optimization – What is it All About?

Search Engine Optimization - What is it All About?

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What Is Search Engine Optimization All About?

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You have heard marketers talk about search engine optimization, but do you really know what SEO is all about? If you do not, you are about to learn. This article will help you unravel some of the mysteries behind SEO, and will offer suggestions on how your can apply SEO strategies to boost the rank of your own website.

Engine

When you want to find information on a topic, what do you do? Most likely, you would thing of a phrase that represents what you want to look for, and you would enter that phrase into a search engine. When you get results, the first result should be the one with the highest relevance for that phrase. That means the search engine, by using its complex algorithms and formulas, determined that the first results will give you the most valuable information on your topic. The first few websites in the search results are most likely highly optimized for the phrase that you searched on. >

So, if you want to make your website relevant to sets of keywords, you have to know how to incorporate them into your website. If you look at any search result entry, you will see two parts to it. The first line is the title of the entry. Directly beneath it is a description of the page. Notice where the keywords appear in the title and description. The information of the title and description are found in the web page’s title and description tags in the header section of the HTML code. This is where you can put in words that will compel a web user to click on your link. Use your keywords here, and the search engine crawlers will put more weight on the them when they determine how relevant your website is to these words.

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Engine Optimization Campaign

Another important place to put keywords is in your headlines. This is found in the H1 tag of your web page’s HTML code. Again, search engines place higher relevance on the words found in H1 tags. So, you should use words that represent the major ideas of your website in your headlines.

Keyword Density

Search engine crawlers only recognize text characters. If your website has image files, Flash objects and other non-text elements, those will not be indexed. But what if you have images that really do add value to your site content? There is a way to make them “seen” by the search engines. This is by adding a description of them in the ALT attribute of the image tag. You can incorporate keywords in here as well to boost your optimization even more.

Keyword Phrases

Keywords can be used as anchor links that lead to other high-quality websites that have direct relevance. Bots will look at your link and the content of the linked page, and weigh those together.

Optimization

Just by understanding and applying this little bit of information about SEO will help you improve your site rank. Try it, and give it some time to work. Before long, you will improvement in your site rank.

I hope this article has given you new insight on the subject and given you some things to think about. Although there is nothing new under the sun, the information that you have just finished reading is presented in a fresh and interesting way.

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Comments

    • Farhat
    • December 9, 2013
    Reply

    How I Find Good Search Engine Optimization Tools And Tutorial? I want to know good search engine optimization tools and tutorial for teaching purpose.

    View Comment
    1. Reply

      If you want to ensure that your website will be one of the highest ranked amongst search engine results you may want to consider hiring a professional to help you. While this can hold great advantages you need to ensure that you are hiring someone trustworthy with the right skills, knowledge and experience to ensure that the right kind of traffic will be directed to your website.

      View Comment
    • Curious
    • January 3, 2014
    Reply

    How Search Engine Optimization Is Done? I am willing to become an online content developer. For that I should be knowing how search engine optimization is done without paying.

    Can anyone discuss few technics?

    View Comment
    1. Reply

      As you said you want to be content developer if you upload unique content on your site/blog regular basic and only do some basic link building this is enough because content is the king and it will automatically create back link. Beside you can use these free one way method like.
      Directory Submission
      Article Submission
      Social bookmarking
      Forum Posting
      Blog comment
      Press Relies distribution
      Reciprocal link Exchange with relevant website

      View Comment
    • Guadalupe
    • January 13, 2014
    Reply

    How Does Search Engine Optimization Work? What is a simple definition I can use to explain the basic process of search engine optimization?

    View Comment
    1. Reply

      Hey Guadalup…,

      Basically, SEO is a process of how sites qualify and are ranked on result pages. You can find out more on http://www.mojocreator.com/capabilities/marketing-technology/search-engine-optimization/

      View Comment
    • Jamessalame
    • January 13, 2014
    Reply

    What Are The Three Best Search Engine Optimization Software Applications? If “best” is too subjective of a word, then which are the three most popular search engine optimization software applications?

    View Comment
    1. Reply

      Try Internet Business Promoter, or The famous Web Position Gold.
      I tried them before and it works for me well.

      View Comment
    • Dons
    • January 18, 2014
    Reply

    I Would Like To Start An SEO Search Engine Optimization Service Business.? Some of my colleague in my business circle is requesting me to optimize their website so it will bring them more customer traffic, Can any one teach me how i can become a professional search engine optimization specialist so i can optimize websites for a professional fee on a monthly basis.

    View Comment
    1. Reply

      I think you should follow SEOmoz and marketing pilgrims, seoconfs. These websites are the best place where you can study, implement and meet the objective.

      View Comment
    • Seo
    • January 27, 2014
    Reply

    What Is Search Engine Optimization ? And How To Do It For My Blogger Blog? I wanna know about search engine optimization and how to do it for my blog !

    View Comment
    1. Reply

      Search Engine Optimization is the technique which is used for website promotion on Search engine with relevant keywords.

      Firstly, create a blog of your own choice and then update it with unique content regularly. Post your blog URL on high PR bookmarking, classifieds, directory websites.

      View Comment
    • Anonymous
    • January 29, 2014
    Reply

    How To Deal Profitability With Search Engine Optimization Prices? Hello,
    I just start my website for my online business, I try to get traffic from PPC and SEO but the search engine optimization prices are too expensive for me.
    How to deal profitability with search engine optimization prices?

    View Comment
    1. Reply

      SEO prices can be costly, especially for small-medium sized businesses, simply due to the fact that it requires a lot of time and skill to effectively perform. If you are looking for a low-cost alternative, and wouldn’t mind putting in some time yourself to do the SEO, I would recommend a tool called LotusJump. I’ve been using them for the past couple of months and it’s really quite simple and affordable to do. I even found a promo page so sign up under so I’m quite happy with that I’ve been getting. Good luck to you!

      View Comment
    • Siva Kumar
    • February 2, 2014
    Reply

    What Is Search Engine Optimization?

    View Comment
    1. Reply

      Search engine optimization (also known as SEO) is a way of adding certain keywords, certain links, and certain content within a website to allow for better page ranking within search engines such as Google or Yahoo or Bing.

      For example, if you have a website based on cars, you would add as much content and car words that have to do with car parts such as: engines, breaks, transmissions, gasoline, repairs, maintenance, tires, dents, body work, etc etc. This will allow the search engines to better direct vistors to your site as you have more relevant content (hopefully) about cars then another site.

      Hope this helps. Good luck.

      Anthony Lead Developer – http://www.LetUsDesign.ithttp://www.intoDesign.ca

      View Comment
    • Shailendra
    • February 17, 2014
    Reply

    What Is Search Engine Optimization And Whats It Benefits ? How to do search engine optimization for a blog ?

    View Comment
      • Admin
      • February 17, 2014
      Reply

      Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

      As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

      The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

      Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site’s navigational structure and linkage.

      Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML.

      Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page.

      But depending on the blogging service or software you use, the results may look somewhat different.

      If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages.

      Here are the most important rules to follow to get your posts listed for keywords of your choice.

      1. Use your primary keyword in your blog domain
      2. Use your primary key phrase in your blog header tags and the title of your posts
      3. Use your secondary keywords in the body of your post
      4. Use your keywords in the anchor text of links
      5. Make sure search engines can spider your blog easily
      6. Get backlinks from other blogs or websites

      View Comment
    • Ghous
    • February 25, 2014
    Reply

    What Exactly Is Search Engine Optimisation And What Is The Job Of SEO?

    View Comment
      • Admin
      • February 25, 2014
      Reply

      Search Engine Optimisation or SEO is getting the website into the Free/Organic listings of search engines.SEO has been there since the beginning of the Internet. The primary advantage of SEO is that it can be done entirely free, without any cash outlay.

      The Job of an SEO is to make the website reach the listings and achive a good page rank through many factors like link popularity, page rank, improving content(i,e) making rich content wrt to search engines.

      SEO specialists would have to "guess" and adapt to ever-changing strategies and tactics to either maintain their positions or improve their rank. One month could mean you're out of the top ten with no warning.

      SEO is slower in terms of ranking your site on a lot of chosen keywords. You would have to make numerous link requests, multiple pages, press release, etc. Also, it takes a lot more time for search engines to index new sites' domain names (it can take months).

      View Comment
    • Surfer Dude
    • March 10, 2014
    Reply

    What Exactly Is Search Engine Optimization? And is it something you have to constantly update?

    View Comment
    1. Reply

      Search engine optimization or commonly known as SEO is the most popular and widely used internet marketing strategy. Since internet users primarily use search engine to find websites, optimization on a website is necessary. It is a critical process for many webmasters to ensure their sites can achieve a higher organic search listings and thus improve the volume of visitors’ traffic generated from search engines. Webmasters who are particular about their traffic volume will normally use SEO utility to find rankings of their pages in those major search engines such as Google and Yahoo from time to time.

      And for your second question, in order to have a successful optimization you really have to keep track and periodically update the SEO you made.

      View Comment
    • Ali
    • March 13, 2014
    Reply

    What Is The Process Of Search Engine Optimization?

    View Comment
    1. Reply

      Search Engine Optimization is a highly technical process, but for online merchants it’s also a critical business process. That’s why we take the time to learn about your goals, products, the competition, and your marketplace.

      There are two key steps in our process:

      1-Keyword search and competitor analysis
      2-Site optimization

      First Step is Keyword Search and Competitive Analysis

      Review site structure and search engine rankings for your site and that of your competitors
      This process helps define benchmarks for before- and after-SEO strategy.

      Identify keywords that your customers are likely to enter in the search engine to find your products.

      This research can yield keyword suggestions that can be one of the most beneficial aspects of SEO, with high returns on investment.

      Keyword research consists of three primary activities:

      Discovery
      ROI analysis
      Competitive analysis

      View Comment
    • Surfer Dude
    • March 19, 2014
    Reply

    What Exactly Is Search Engine Optimization? And is it something you have to constantly update?

    View Comment
    1. Reply

      Search engine optimization or commonly known as SEO is the most popular and widely used internet marketing strategy. Since internet users primarily use search engine to find websites, optimization on a website is necessary. It is a critical process for many webmasters to ensure their sites can achieve a higher organic search listings and thus improve the volume of visitors’ traffic generated from search engines. Webmasters who are particular about their traffic volume will normally use SEO utility to find rankings of their pages in those major search engines such as Google and Yahoo from time to time.

      And for your second question, in order to have a successful optimization you really have to keep track and periodically update the SEO you made.

      View Comment
    • E J
    • April 20, 2014
    Reply

    Any Affordable Search Engine Optimization Systems For Small Business? Have a small law firm. How do I optimize my web site?
    I thank you in advance for you answers

    View Comment
    1. Reply

      Search Engine optimization (SEO) is the new buzzword of the internet age. There are several people (and their brothers) that will promise you the moon – guaranteeing you high placements in search engine results. But take this with a grain of salt.

      – As long as you have unique content, it will only be a matter of time before the search engines find you and you get listed in the search results.
      The key here is “unique” – If you are a law firm highlight your skills – make sure the unique words that qualify you appear on your website.

      For Instance if you are a lawfirm specializing in doing elderlaw in Queens Newyork – make sure the keywords : elderlaw, Queens and NewYork appear on your content page(s). This way you are creating a niche – as opposed to “Queens law firm” which will yield several more results.

      – And above all be patient!!! Search Engine positioning happens over time. If you try overly aggressive techniques to short circuit the time factor, you could get penalized by the search engines and get completely de-listed.

      View Comment
    • Diwathor
    • April 21, 2014
    Reply

    Where Can I Learn In Detail Search Engine Optimisation?

    View Comment
    1. Reply

      Search Engine Optimisation (seo) is an ongoing thing. You can never know everything there is to know about it because it is constantly changing.

      However, that being said. What is changing is the way people are always trying to ‘cheat’ the search engines. Find out the exact way each of the search engines weigh the page against keywords.

      What you need to do is take a middle line, dont try and beat them all, just try and keep them all happy.

      Keyword loading, hidden text and god knows what else are severely penalised these days and some engines will even go so far as to check your site twice. Once to see what they see as a search engine and again to see if that page matches what they see when they look as a user. Sure fire way to get your backside kicked ;O)

      You will spend a lot of time on search engines yourself looking up “seo” to keep up with whats going on.

      View Comment
    • Anonymous
    • April 23, 2014
    Reply

    What Is Called As SEO(Search Engine Optimization)?

    View Comment
    1. Reply

      Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge - at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

      View Comment
    • Anonymous
    • April 27, 2014
    Reply

    Describe SEO (search Engine Optimization)?

    View Comment
    1. Reply

      SEO stands for Search Engine Optimization which helps to increase the number of visitors a website attracts through search engines. Therefore in order to achieve visitors to your website, proper search engine optimization is required. There are two categories of SEO such as
      1)White Hat SEO - It refers to the use of natural SEO methods to achieve desired results. It is what is referred to as ethical SEO
      2)Black Hat SEO - This type of SEO is also referred to as spamdexing. It uses methods that degrade the search results relevancy. This type of SEO is not for long term as search engines are incessant in looking for websites that integrated forbidden or unethical methods just to rank.

      View Comment
    • Anonymous
    • April 27, 2014
    Reply

    What Is SEO Or Search Engine Optimization? How To Do SEO?

    View Comment
    1. Reply

      SEO (Search Engine Optimization) techniques can either be organic or paid. Paid (PPC) can be useful in identifying the keywords you should target for your SEO campaign, however, many small companies cannot afford these types of PPC campaigns. Organic SEO involves optimizing on-site SEO by first identifying your target keywords and long-tail keywords. A long-tail keyword phrase is the best technique for small businesses because there is usually less competition for these keywords, and it is rare for someone to enter just one word into a search engine search bar. Examples of long-tail keywords are: “Organic butter from Lancaster PA”, or “Organic Pick your own berry farms in PA”, whereas regular keywords are “Organic butter”, “butter”, “Berries”.
      You will want to target low to medium competition keywords with medium to high search volume. You can also try GEO-SEO which is using your geographic location to target customers, which might be useful for a small store trying to attract local customers.

      Here is what you should target for SEO:

      -Use your keywords that are relevant to each pages content in your title tags,

      tags, and meta-description tags.
      -Make sure to use alt=”” attribute in your image html (search engine spiders can’t see your images, so help yourself by helping them and use the alt=”” attribute.
      -The higher your content is on the page (above the fold), the more value it will impart.
      -Link to other pages (deep pages) within your own website.
      -Link to others in your industry (relevant)
      -Make sure you have a call to action on any pages that you would want to place “contact us at”.
      This is your big neon sign that screams “Get Yours Here!”

      Off-site SEO involves building back-links to your website from other sites that have high authority, are popular, are a valuable resource in their industry (your industry).

      I go into this in great detail on my website blog and I recently answered a question on back-links for Yahoo! if you would like to know more 8)

      View Comment
    • Anonymous
    • May 2, 2014
    Reply

    How To Understand Search Engine Optimization?

    View Comment
    1. Reply

      Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This supplies a website web presence.

      Thanks

      View Comment
    • Dglmohankumar
    • May 23, 2014
    Reply

    What Is The Search Engine Optimization?

    View Comment
    1. Reply

      Search Engine Optimization (SEO) is anything you do that helps your websites’ pages rank higher in the search engines for your targeted keywords.

      There are two distinct components of SEO, On-page and off-page.

      On-Page optimization is everything you do to the code and your website pages like having search engine friendly urls or a suitable title element.

      Off-page optimization is everything you do externally for your website like making sure you have the best possible anchor text for inbound links.

      Spend a few hours reading through this excellent tutorial http://www.seo-blog.com/tutorial.php and you will be an expert!

      View Comment
    • Blake
    • June 1, 2014
    Reply

    Search Engine Optimization? Hello, a friend of mine has a photography website with a subtab for elopement. He bought a few elopement domain names and wants to mirror the site on one of these elopement domain names. He wants it to come up when people search what are ways to increase chances of search optimization?

    View Comment
    1. Reply

      Search Engine Optimization ( SEO ) is an extremely important factor of the success of any website. There are a large number of methods that a webmaster can increase the SERP Ranking of their websites, such as building backlinks, on-page SEO Techniques, and many others. The term “search engine optimization” or SEO for short, describes the process of increasing both the quality and quantity of traffic to your website. It is the technique of making your content easier to find for search engines like Google. Well optimized web pages will appear on the first pages of the search engine listings. Here are a few tips on making the most of SEO on your website:

      1. Write descriptive post titles.
      2.Use image titles that match content in your post
      3.Use SEO keywords in your content
      4.Post regularly
      5.Link to other quality related content
      7.Generate inbound links

      View Comment

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