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What Is Search Engine Optimization All About?
Anchor TextYou have heard marketers talk about search engine optimization, but do you really know what SEO is all about? If you do not, you are about to learn. This article will help you unravel some of the mysteries behind SEO, and will offer suggestions on how your can apply SEO strategies to boost the rank of your own website.
EngineWhen you want to find information on a topic, what do you do? Most likely, you would thing of a phrase that represents what you want to look for, and you would enter that phrase into a search engine. When you get results, the first result should be the one with the highest relevance for that phrase. That means the search engine, by using its complex algorithms and formulas, determined that the first results will give you the most valuable information on your topic. The first few websites in the search results are most likely highly optimized for the phrase that you searched on.
Engine Optimization CampaignSo, if you want to make your website relevant to sets of keywords, you have to know how to incorporate them into your website. If you look at any search result entry, you will see two parts to it. The first line is the title of the entry. Directly beneath it is a description of the page. Notice where the keywords appear in the title and description. The information of the title and description are found in the web page’s title and description tags in the header section of the HTML code. This is where you can put in words that will compel a web user to click on your link. Use your keywords here, and the search engine crawlers will put more weight on the them when they determine how relevant your website is to these words.
Keyword DensityAnother important place to put keywords is in your headlines. This is found in the H1 tag of your web page’s HTML code. Again, search engines place higher relevance on the words found in H1 tags. So, you should use words that represent the major ideas of your website in your headlines.
Keyword PhrasesSearch engine crawlers only recognize text characters. If your website has image files, Flash objects and other non-text elements, those will not be indexed. But what if you have images that really do add value to your site content? There is a way to make them “seen” by the search engines. This is by adding a description of them in the ALT attribute of the image tag. You can incorporate keywords in here as well to boost your optimization even more.
OptimizationKeywords can be used as anchor links that lead to other high-quality websites that have direct relevance. Bots will look at your link and the content of the linked page, and weigh those together.
Optimization PurposesJust by understanding and applying this little bit of information about SEO will help you improve your site rank. Try it, and give it some time to work. Before long, you will improvement in your site rank. I hope this article has given you new insight on the subject and given you some things to think about. Although there is nothing new under the sun, the information that you have just finished reading is presented in a fresh and interesting way.
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