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Search Engine Spiders – Get Excellent Results

Search Engine Spiders - Get Excellent Results

These are tough times. And many of us are feeling it in our wallets. But… No matter how tough times are, we can’t forget the basics. And the subject definitely is one of the basics. And, without the basics taken care of, how can you get started?

How To Get Excellent Results From Your SEO Campaign

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Do you have a search engine optimization campaign? If not, it is time to think about developing one. Keep reading if you want to learn more on this topic so you can properly optimize your website.

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Search engines use algorithms to analyze web pages and index content. These algorithms change regularly, which is why you need to keep your campaign up to date. Subscribe to different search engine optimization newsletters or blogs to read about the latest trends and methods used by search engines. Do not hesitate to completely rethink your SEO campaign if you find that your methods have become obsolete.

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Take the time to optimize all your pages. Place strong keywords so you can describe your content accurately. Your keywords should appear in different HTML tags so you can indicate what each element is about. Place keywords in title tags so you can describe an article, in an alt tag to describe an image and in the anchor text of your links to describe the content of the page you are linking to. >

Try getting new back-links regularly. Back-links are the best strategy to get more exposure. You could for instance use article marketing to create content on a weekly basis. Share this content on article directories, blogs and online encyclopedias. Try finding webmasters who are interested in featuring your content on their pages and consider buying some ad space if you want to place a link on a popular page.

SEE ALSO  Keyword Density and SEO

Engine Optimization Campaign

Once visitors find your site, they should be able to easily navigate your content. You can make navigation easier by adding a search bar and creating a detailed menu. Your site-wide links should be organized in a menu and lead your visitors to all your important pages. Create individual links for your secondary pages and place these links in visible spots, for instance within the first few paragraphs of your articles.

Keyword Phrases

Design your website as simply as possible. A complex design will make it hard for search engine spiders to analyze your content and follow your links. You should create very simple HTML pages and use a CSS sheet for your design to prevent your HTML pages from becoming too busy. You should avoid using Flash and Java Script for your important elements since search engine spiders cannot read these languages.

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Keep track of how your site ranks in search results. There are several SEO plug ins you can use to get an idea of how your pages rank and which back-links are bringing the most traffic to your site. You can also use a visitor counter on your site to find out which links your visitors are following or which keywords they are looking up to find your content. Go over your results regularly and look for ways to improve your campaign.

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Developing an efficient search engine optimization campaign should allow you to rank higher in search results. Apply the tips from this article to develop your campaign and do more research on other SEO strategies.

SEE ALSO  Search Engine Spiders can Improve Sales
Please leave us a comment if there are more aspects of the subject you would like us to cover, and, be sure to come back. We update our information on a regular basis.

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Comments

    • Tristique
    • December 8, 2013
    Reply

    How To Get High Listings On The Search Engines Without Paying? My website has keywords and description in the code. However, I still have very low listings on the search engines. Most of the sites that are higher then mine don’t really address the search word better than my site does. Does high ratings equate payment for that service…or can it be achieved without having to pay the search engines?

    View Comment
    1. Reply

      This is an answer I wrote about 12 months ago, things may have changed slightly but a lot will still hold true…

      Several criteria determine the amount of traffic your website gets but by far the most important are to have a good search engine ranking and good links to your site.

      Search engines use a complicated and secret algorithm to determine which sites are placed where in the rankings but there are several tricks you can employ to boost you ranking.

      There’s lots of articles on the net to do with Search Engine Optimization (SEO) but I ignore all of them and do things my way. This seems to work as every site I’ve created ranks within the top 6 on Google even when there’s millions of results found. A site I created less than a week ago is already ranked number 1 by Yahoo and Google.

      These are some of my tips…

      — GIVE YOUR PAGE A GOOD TITLE TAG —
      One of the first things a search engine looks at is the title tag of the page. When writing the tag use the same words people are likely to key in when using a search engine. For example, if your page is about space travel then a title such as “Space Travel – Be a Shuttle Rocket Tourist and Journey to the Moon” is much better than “All about flying to the moon and back”. Why? Because the first tag includes words people are likely to use in a search engine such as space, travel, shuttle, rocket, tourist, journey and moon.

      — GIVE YOUR PAGE A RELEVANT NAME —
      Search engines look at page names. If your domain was mydomain.com then a page name such as mydomain.com/space-travel will do much better than mydomain.com/section1/part2/page3.

      — USE THE DESCRIPTION TAG —
      Some search engines including Google support this tag – others don’t.

      Compare a Yahoo search for ‘Black Eyed Peas’ to a Google Search. Both of them find blackeyedpeas.com but Yahoo describe it as “… Multi-platinum 2-time Grammy-winners The Black Eyed Peas cross an historic threshold as their hit … The Black Eyed Peas, Sergio Mendes, John Legend, Justin Timberlake and others …”. Google uses the description tag and describes it as “Official site includes videos, message boards, tour dates, and photo gallery. Additional content is available to members.”

      — USE THE ALT TAG —
      Some search engines ignore the alt tag, others include it when spidering your site. Not only that but some visually impaired users and power-surfers who turn off images rely on alt tags.

      — FLASH ANIMATION / SCRIPTING / DHTML —
      Spiders are unable to follow these linking systems. If all your pages are linked using Flash, DHTML or scripts then the spider won’t follow the links and your pages won’t get indexed. If you’re designing your site this way the least you can do it to include conventional text links to the main pages of your site and ideally to a Site Map that contains text links to every page.

      — SPLASH PAGES —
      These are the animated front pages to a site, usually nothing there other than an animation and a ‘Skip Intro’ link. Spiders don’t like Splash and as this is the doorway to your site think carefully before creating one.

      — DOORWAY PAGES —
      These are pages that exist on a site but are not accessible to the visitor, if someone tries to access the page they are redirected elsewhere. Historically webmasters created such pages and stuffed them full of popular keywords and phrases.

      Spiders have wised up to Doorways and there’s nothing better for getting yourself pushed right down in the rankings or kicked out altogether than use of Doorway Pages.

      — HIDDEN TEXT —
      Some web pages hide text by printing white text on a white background for example. Often such text has nothing at all to do with the site but is just a list of popular words and phrases used to draw people to the site. Spiders can spot tricks like these and will penalise sites that employ such tactics.

      — PUT A HEADING ON YOUR PAGE —
      The heading should closely match the page title. You need to format the heading as a Heading Style and not simply use bold and underlined text.

      — REPEAT KEYWORDS AND PHRASES —
      Include in the text of your page several instances of keywords and phrases people may use in a search engine. Using the space travel example your page should include words such as space, travel, fly, moon, space-tourist and so on. Repeat them frequently but don’t overdo it.

      — USE OF THE KEYWORD TAG —
      This is something that’s falling out of favour with search engines. Originally this was a useful tag for ensuring your page contained variants of words, particularly those that are often mis-spelled (e.g. Britney, Britany, Brittany, Spears, Spiers etc). I haven’t used this tag for some time and I’ve heard people say it can be detrimental to search engine rankings.

      — AVOID 404 (PAGE NOT FOUND) ERRORS —
      Spiders hate these and after finding one or two on your site will leave it. Don’t rely on an E404 page to take visitors to a designated page when the target page is missing.

      — ADD YOUR SITE TO DIRECTORIES —
      You can add your site to appropriate categories in online directories. There’s hundreds of them altogether but the 4 main ones are…

      http://dir.yahoo.com/
      http://www.wikidweb.com/
      http://www.dmoz.org/
      http://directory.google.com/

      There’s an extensive list here… http://www.seocompany.ca/directory/free-web-directories.html

      — SEARCH ENGINE SUBMISSION —
      Google dominates the search engine market, Yahoo and MSN are the other two key players. A lot of the others use Google.

      If you can get your site indexed by these three then you’ve pretty much covered all your bases. Rather than waiting for the spiders to find you it may help to add your site to the submission lists.

      http://www.google.com/addurl/?continue=/addurl
      http://search.yahoo.com/info/submit.html
      http://search.msn.com/docs/submit.aspx?FORM=WSDD2

      — ESTABLISH GOOD LINKS —
      This is the most important factor of all. You need lots of relevant and ‘respected’ pages linking back to yours as each link scores bonus points in the rankings algorithm. The best links are those from trusted sites that are themselves established. For example, if the space travel site has links from NASA, the European Space Agency, ABC News and the like it will give it a serious boost in the rankings. One link from NASA would be worth more than a whole bunch of links from less relevant sites.

      It’s worth taking the time and effort to get links from as many sites as possible. Visit relevant sites and e-mail the webmaster with details of your site.

      Because links are vitally important your site has to be make people want to link to it. I make it a policy to never link to sites that have pop-ups and I’m sure many other people do too.

      — HAVE A GOOD SITE —
      When creating your site think how it’s going to appear to visitors. Bear in mind different people use different browsers and have different connection speeds. A large page might look fantastic to someone with a fast connection will be a real pain to someone with a slow connection. If you need to put advertising on your site then make it relevant and discreet – one thing guaranteed to get someone off your site is to have pop-ups and ‘in yer face’ advertising, can you think of any successful site that employs these tactics?

      If your site is an informative one then make it so visitors can get the information they want quickly – don’t go for Flash intros and complicated menus and use only common fonts, if the font isn’t on a visitors computer their browser will use the default font instead.

      Navigation must be easy with every page having a link back to the homepage and don’t use frames, they’re seriously outdated, users don’t like them and spiders ignore them.

      Avoid cluttering your site, spread it out or onto more pages. Keep the text brief, unless it’s something the visitor wants to read they’ll soon get bored and go off to another site.

      — REMEMBER WHY PEOPLE USE THE INTERNET —
      Ignoring porn and all that stuff, the primary use of the internet is for information so make your pages informative. The space travel website could include information about the universe, each of the planets in the solar system, a history of space flight and so on. This will generate a lot more traffic which in turn is likely to lead to more links and ultimately a higher ranking.

      — IGNORE SEO COMPANIES —
      You probably receive e-mails from companies offering to get you higher rankings in the search engines. Their number one concern isn’t your site but their balance sheet, treat them the same as you would with an e-mail for Viagra and hit delete. They do work to an extent but not by doing anything you can’t do for free. Google get e-mails from companies offering to help rank their own site, see what else Google have to say about these companies… http://www.google.com/webmasters/seo.html

      — CONSIDER ADWORDS —
      You pay for these, how much you pay is up to you. If someone enters a search phrase that matches your adwords then your ad is displayed on the results page. If more than one ad matches then they’re displayed in the order of who pays most for their adwords.

      — SPREAD THE WORD —
      Just tell people about your site and add posts in relevant forums, blogs etc.

      — BE PATIENT —
      In general the longer a site is around the better it does in the search engine rankings, largely because as time passes more and more sites will link to it. If your site relates to a popular subject you may find it ranks low down to start with then climbs steadily in the rankings, it could take years before you have a good ranking.

      — THE END —
      Hope this gives you something to go on and you get the traffic you want.

      View Comment
    • Susie Schade-Brewer
    • January 5, 2014
    Reply

    In Website Construction, Are Frames The Same As Tables? I’ve been told that because search engine spiders cannot read what’s in a frame, you shouldn’t use them in building your website. Obviously that would cut down on the site’s effectiveness & ranking. I need to know if a ‘frame’ is the same as a ‘table’ or a ‘text box’?

    View Comment
    1. Reply

      When building a web site a frame is like a separate web page within your web page.

      A table should not be used for the structure of a web site, but only for what it was intended: to house tabular data e.g. a contact list, etc.

      A text box is just what its name suggests: a box that holds text, but these are usually used in forms. The text box would be where you would input a name, address, etc.

      A search engine will see the information contained in the first two, but whether or not a browser will display it properly is another story. Use CSS when designing your site and discover the versatility of divs over tables for the actual structure of your site. For more information, visit http://www.w3schools.com.

      Hope this helps.

      View Comment
    • Trareehe
    • January 9, 2014
    Reply

    How To Create A Search Engine? I want to know how to create a search engine and search spider. I have the page’s HTML files, the only thing I need is know how to create a search engine. I have heard that it is best to do it in PHP, MySQL because occupies much space. I also I have created my own formula. I hope that explanation is very long. I also agree literature in any language. If the explanation is too long or not you want to do it here, leave your email or a fake one so I can contact you and get the truth.

    View Comment
    1. Reply

      You’ll want to understand the basics of regular expressions if you want to have a crawler, similar to google. Both PHP and Perl have native support for this.

      you can get a copy of the PHP manual free at http://www.php.net/
      A perl documentation can be found at http://perldoc.perl.org/

      PHP is newer, and more newbie friendly, while Perl is older, and probably more stable and powerful.
      Which ever language you plan to use, stick with it.

      As for Mysql: It doesn’t matter too much whether you use MySQL, or some other engine, because the syntax of SQL won’t be too different from one platform to the next. MySQL happens to be free, and one of the most popular.

      Creating your own search engine can be pretty tricky, especially if you have no idea how to program in PHP. the best advice I honestly have though is regular expressions. Without those, your search engine probably wont do very much.

      View Comment
    • Mdiak47
    • January 12, 2014
    Reply

    Do Search Engine Spiders Index Alt Descriptions? I am in the process of creating a website and I am uploading images. I was wondering if search engine crawlers/bots index the alt descriptions of those images.

    View Comment
    1. Reply

      Of course they do. But only images Search Engine care (such as images.google.com), normal Search Engine (such as google.com) don’t care about it

      Remember that images searchers is also a huge traffic source for your blog/website!

      -Michael
      http://wagg.it/blog/affordable-seo-services

      View Comment
    • Ali
    • January 14, 2014
    Reply

    What Are Those Secret Domain That Dont Show Up On Search Engines? The domains that are classified and are hidden from common people and that don’t show up on search engine where to find them and list some if you know

    View Comment
    1. Reply

      I have a notion that .xxx sites will not show up on google – and blacklisted (sub)domains such as .co.cc that have been subject to enormous amounts of spamming. Other than that, any site that has deliberately been kept from being spidered will not show up – naturally if the URLs were to appear anywhere – ie., if I listed one here – it would probably get indexed and WOULD then appear (eventually) in search results.
      Contrary to what you may be told, google only spiders public sites, if you don’t want your site to appear in results you make sure there are no inbound links and obviously DON’T submit it to a search engine – that will guarantee that it doesn’t ever get indexed.

      View Comment
    • Anonymous
    • March 5, 2014
    Reply

    How To Understand Search Engine Optimization?

    View Comment
    1. Reply

      Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This supplies a website web presence.

      Thanks

      View Comment
    • Tarun G
    • March 13, 2014
    Reply

    What Is The Mechanism Of Web Search Engines Like Yahoo And Google ?

    View Comment
    1. Reply

      A search engine operates, in the following order

      Web crawling
      Indexing
      Searching
      Web search engines work by storing information about many web pages, which they retrieve from the WWW itself. These pages are retrieved by a Web crawler (sometimes also known as a spider) -- an automated Web browser which follows every link it sees. Exclusions can be made by the use of robots.txt. The contents of each page are then analyzed to determine how it should be indexed (for example, words are extracted from the titles, headings, or special fields called meta tags). Data about web pages are stored in an index database for use in later queries. Some search engines, such as Google, store all or part of the source page (referred to as a cache) as well as information about the web pages, whereas others, such as AltaVista, store every word of every page they find. This cached page always holds the actual search text since it is the one that was actually indexed, so it can be very useful when the content of the current page has been updated and the search terms are no longer in it. This problem might be considered to be a mild form of linkrot, and Google’s handling of it increases usability by satisfying user expectations that the search terms will be on the returned webpage. This satisfies the principle of least astonishment since the user normally expects the search terms to be on the returned pages. Increased search relevance makes these cached pages very useful, even beyond the fact that they may contain data that may no longer be available elsewhere.

      When a user enters a query into a search engine (typically by using key words), the engine examines its index and provides a listing of best-matching web pages according to its criteria, usually with a short summary containing the document’s title and sometimes parts of the text. Most search engines support the use of the boolean operators AND, OR and NOT to further specify the search query. Some search engines provide an advanced feature called proximity search which allows users to define the distance between keywords.

      The usefulness of a search engine depends on the relevance of the result set it gives back. While there may be millions of webpages that include a particular word or phrase, some pages may be more relevant, popular, or authoritative than others. Most search engines employ methods to rank the results to provide the “best” results first. How a search engine decides which pages are the best matches, and what order the results should be shown in, varies widely from one engine to another. The methods also change over time as Internet usage changes and new techniques evolve.

      Most Web search engines are commercial ventures supported by advertising revenue and, as a result, some employ the practice of allowing advertisers to pay money to have their listings ranked higher in search results. Those search engines which do not accept money for their search engine results make money by running search related ads alongside the regular search engine results. The search engines make money every time someone clicks on one of these ads.

      Revenue in the web search portals industry is projected to grow in 2008 by 13.4 percent, with broadband connections expected to rise by 15.1 percent. Between 2008 and 2012, industry revenue is projected to rise by 56 percent as Internet penetration still has some way to go to reach full saturation in American households. Furthermore, broadband services are projected to account for an ever increasing share of domestic Internet users, rising to 118.7 million by 2012, with an increasing share accounted for by fiber-optic and high speed cable lines.

      for more reading visit the following links:
      http://en.wikipedia.org/wiki/Search_engine

      View Comment
    • Cazookie
    • April 5, 2014
    Reply

    Delete Y! Search Result? How do I delete search results on Yahoo Search Engine?
    These are my own pages that doesn’t exist anymore but for the same reason I can’t add them to Yahoo’s Site Explorer and delete them that way.

    Thanks!
    /Erik

    View Comment
    1. Reply

      Search engines update their pages several times a year using automated searchers, called “spiders,” that check to see what pages and links are still active. So in a few months, you’ll see that your now-deleted pages no longer appear in search results.

      I had the same thing happen to me when I deleted my web pages; there was nothing that I could do to erase the results.

      If you have a really good reason for not wanting your deleted pages to appear in the search results, try contacting Yahoo directly.

      View Comment
    • Uvraj
    • April 8, 2014
    Reply

    How Does Search Engine Works?

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    1. Reply

      The most common search engine type is the Crawler-Based Search Engines.

      Crawler-based search engines, such as Google, create their listings automatically. They “crawl” or “spider” the web, then people search through what they have found.

      If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.

      There are differences in the ways various search engines work, but they all perform three basic tasks:

      * They search the Internet — or select pieces of the Internet — based on important words.
      * They keep an index of the words they find, and where they find them.
      * They allow users to look for words or combinations of words found in that index.

      Early search engines held an index of a few hundred thousand pages and documents, and received maybe one or two thousand inquiries each day. Today, a top search engine will index hundreds of millions of pages, and respond to tens of millions of queries per day.

      View Comment
    • Gaurav Vashisht
    • April 29, 2014
    Reply

    How To Search Engine Spiders Generally Prioritize A Web Site???s Pages To Crawl? I.e. is it true that they target home pages first, those with the most back-links, etc.?

    View Comment
    1. Reply

      I have seen nothing published about how the engines prioritize the pages of a website.

      However, it would seem sensible that it is a combination of the number of links into a page and also the frequency of changes to the page, if a page changes daily for example then the engines would want to come back on a daily basis to read the new content. It is generally accepted that sites like the BBC here in the UK have pages that are spidered many times a day.

      As far as good results goes though, it is not the frequency of spidering that counts – search for “office types” (no quotes) on Google and you will see my page at number one (out of 180 million results), this page is only spidered once every 7 to 10 days now but has stayed at number one for years.

      View Comment
    • KKSIM
    • May 15, 2014
    Reply

    Why Yahoo And Google Search Engine Able To Search So Fast? Is it because they are using multi-processors? Or their search engine coding is really that fantastic?

    View Comment
    1. Reply

      A search engine operates, in the following order

      1. Web crawling
      2. Indexing
      3. Searching

      Web search engines work by storing information about a large number of web pages, which they retrieve from the WWW itself. These pages are retrieved by a web crawler (sometimes also known as a spider) -- an automated web browser which follows every link it sees, exclusions can be made by the use of robots.txt. The contents of each page are then analyzed to determine how it should be indexed (for example, words are extracted from the titles, headings, or special fields called meta tags). Data about web pages is stored in an index database for use in later queries. Some search engines, such as Google, store all or part of the source page (referred to as a cache) as well as information about the web pages, whereas some store every word of every page it finds, such as AltaVista. This cached page always holds the actual search text since it is the one that was actually indexed, so it can be very useful when the content of the current page has been updated and the search terms are no longer in it. This problem might be considered to be a mild form of linkrot, and Google’s handling of it increases usability by satisfying user expectations that the search terms will be on the returned web page. This satisfies the principle of least astonishment since the user normally expects the search terms to be on the returned pages. Increased search relevance makes these cached pages very useful, even beyond the fact that they may contain data that may no longer be available elsewhere.

      When a user comes to the search engine and makes a query, typically by giving key words, the engine looks up the index and provides a listing of best-matching web pages according to its criteria, usually with a short summary containing the document’s title and sometimes parts of the text. Most search engines support the use of the boolean terms AND, OR and NOT to further specify the search query. An advanced feature is proximity search, which allows you to define the distance between keywords.

      The usefulness of a search engine depends on the relevance of the result set it gives back. While there may be millions of Web pages that include a particular word or phrase, some pages may be more relevant, popular, or authoritative than others. Most search engines employ methods to rank the results to provide the “best” results first. How a search engine decides which pages are the best matches, and what order the results should be shown in, varies widely from one engine to another. The methods also change over time as Internet usage changes and new techniques evolve.

      View Comment
    • Michaelmorrison010
    • May 15, 2014
    Reply

    What Is A Search Engine Spider? And how does it work?

    View Comment
    1. Reply

      A search engine spider is a programm that crawls the web moving on links between different sites, think of a spider moving on it’s web.

      View Comment

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