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Search Engine Optimization

Search Engine Optimization

We have separated the key issues of SEO and put them on their own pages to make them easier to access. You will find the posts highly informative, and while here, have a look at the comments as well. There are lots of great suggestions from our readers, in fact, share your own suggestions, we would love to hear them. Before you do though, check out the article below: it is intelligently written and the author makes some insightful points.

Improving Your Site Thanks To Search Engine Optimization

Engine

Do you wish your web pages ranked higher in search results? You can make your site more visible by adopting an excellent search engine optimization campaign. Keep reading for some useful information on search engine optimization.

Google

Choose some keywords you can use to describe the content of your pages. Try finding five strong keyword phrases that correspond to the main theme of your website. Use secondary keywords for each page or section of your site if you can easily identify some sub-topics. Choose keywords your visitors are likely to type when doing research on the topic you are writing about. You can use Google AdWords to get a better idea of which keywords are the most searched for.

Google Adwords

Adding keywords to your articles is not an efficient method. You need to place your articles within your HTML tags to describe your content. Add title tags to all your articles and choose your titles carefully. You should use strong keywords in your articles while attracting the attention of your audience. If you need to optimize your images, place keywords in your alt tags. You should also describe your pages by placing keywords in the anchor text of your different links. >
SEE ALSO  Search Engine Spiders can Improve Sales

Organize your website to make your content easier to find. Your visitors should be able to find the page they are looking for right away thanks to a menu and a search bar. Create site-wide links for your main pages and make sure your other pages or articles are easy to find by using individual links. Add a detailed site directory or an archive for your articles if you have a lot of content. Each text should include a few individual links to more similar pages.

Optimization

Spend some time on creating quality back-links. Try getting new back-links regularly since links will typically stop bringing you visitors after a couple of months. Find other webmasters who have a similar target audience and exchange links. Feature their content if they agree to return the favor and share links to their articles with your readers if they are willing to do the same. You can also create some quality back-links by sending your best articles to online publications, writing for different article directories and sharing your content on online encyclopedias.

Optimization Strategies

Make sure your search engine optimization campaign is up to date. You will have to constantly look for new ways to get quality back-links, for instance by getting links on new popular sites and establishing partnerships with more webmasters. Improve the organization of your site and update your links as you add more pages. Stay up to date with the methods used by search engines to analyze and index content. Make some changes to the search engine optimization techniques you use if you need to.
SEE ALSO  Search Engine Optimization - Gaining Knowledge

Search

These useful search engine optimization tips will allow you to develop a quality website and rank higher in search results. You should apply them and learn more on this topic to make sure your site is properly optimized.

SEO is such a complex subject that there are so many different ways to look at it. If there are any other areas you are not sure about, please have a look at some of the other articles on our website – we do a lot of research to make sure we present our readers with everything there is to know.

Click here for more information about 'Search Engine Optimization'.

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Comments

    • Donna C
    • December 6, 2013
    Reply

    How Do I Optimize A Blog For A Search Engine? I’m a graphic and web designer, so I do understand a little bit about search engine optimization, but I’ve just never gotten it to work very well for me. I would like to start a blog, and I’d like it to be search able to the public – would it be better to make my own website, or to use something like blogger? How would I optimize it?

    Thanks!

    View Comment
    1. Reply

      I think one great way to increase your traffic, is to share link to your web as much as possible, you can try to add to directory online such as dmoz.org, share your content on digg.com or delicioous.com or the other services. The key is make is make search engine know that your domain is important.

      View Comment
    • Travis Greenberg
    • December 9, 2013
    Reply

    What Search Engine Optimization Strategy Would Work Best For My Blog About Jokes And Funny Videos? I read several web articles on online video marketing. Is it recommended that I avail of Search Engine Optimization services? Because I really want my site to reach a wider audience. I’ve got funny, unique videos uploaded everyday. Which Internet marketing services would best work for my SEO needs?

    http://www.cybertegic.com/

    View Comment
    1. Reply

      You can take the following approach.
      1. Make sure your site is well optimized including title, meta tags, the content and the internal linking between your content is relevant e.g. a page having a joke about animals can also have a section called related jokes and related videos which are linked to with good anchor text containing your target keywords..
      2. As jokes and funny videos tend to be shared across various mediums, you can build a good link aquisition strategy by providing updates through email, bookmarking, sharing across social media and promoting through directories, joke sites, feeds, etc. Try and get relevant links to target pages with your target anchor text
      3. You can build a network with other jokers ? so you get traffic from them and share their jokes as well, some kind of a platform for collaboration.

      View Comment
    • Julia
    • December 12, 2013
    Reply

    What Is The Best Search Engine Optimization Company? What’s the best search engine optimization company? And what exactly do they offer? It seems there’s huge amount seo companies but not a lot that makes them different.

    View Comment
      • Admin
      • December 12, 2013
      Reply

      I have the experience of using seo services from a company which is in US, iluvseo.
      And trust me, the results they have shown me, for my website are extremely good. I have been in advantage from their services from past 1 yr.

      View Comment
    • Bossing
    • December 13, 2013
    Reply

    Where Can I Find Learning Courses In Search Engine Optimization In The Philippines? Need to know companies or education centers that offer search engine optimization courses.

    View Comment
      • Admin
      • December 13, 2013
      Reply

      You really do not have to take a course of SEO in order to have a basic understanding of what SEO can do. Here’s an article from Google which is self-explanatory:

      The most effective way to advertise on the Internet is
      to first set up a website and publish its domain name
      on major search directories such as Google.com,
      Yahoo.com [at http://www.google.com/addurl/?…… and
      MSN.com since 85% of Internet shoppers rely on these
      search directories to provide them with goods and
      services. In a sense, these search directories are a
      very large Internet Yellow Pages.

      Nevertheless, should your website or opening webpage
      fail to contain “generic” keywords, then anyone using
      such “generic” queries will not be able to discover
      your website. Your domain name [URL] of your website,
      in a sense, will be invisible, undiscoverable.

      You may want to consider some simple algorithms which,
      when observed and committed in designing of a website
      with placement of various critical metatags that can
      surely achieve a high search engine presence and
      increase Internet traffic to your website. These
      metatag strategies work well with published webpages
      at Google and Yahoo.

      Design: Should you create an extensive Flash-based
      website, make sure to fill-in the property entries
      such as the Title, Description and Keywords. Failing
      to do so, leaves no hard HTML or ALT resource that can
      be readily indexed by search robots. Also consider the
      Internet audience and their incoming setup. For
      example, if they are on analog/dialup, Flash webpages
      take too long to load up and therefore analog users
      will likely lose interest and discontinue entering the
      Flash site. On the other hand, anyone on hi-speed DSL
      lines, will welcome Flash pages which load quickly. So
      before designing a pure Flash websitge, ask the simple
      question, “Who’s my end user – is he on dialup or
      DSL?” And if you had to choose between these two users
      for maximum marketability, then select analog users
      since 80% of most resident users are still analog
      Internet subscribers and pure HTML designed webpages
      is best for them.

      A non-Flash-based website which relies on hard text,
      is far easier to be indexed by search robots. Limit
      the use of stylized text saved as .gifs since as a
      graphic, they are not indexable by search robots.

      Avoid use of frames since any number of search robots
      are unable to properly classify textual material.

      Placement of Metatags:

      A ranking or search order does take place with Google
      and Yahoo and it begins with the “Title” metag which
      should consist of no more than 65 characters separated
      by commas. The “Title” should describe in generic
      terms, the goods and services, followed by a location
      from which the resource is located, i.e., city, state.
      The placement of a domain name which is not generic
      within the “Title” is not appropriate, unless your
      domain name is a major recognizable brand name.

      The second metatag is the “Description” which is
      usually 25-30 words to form a complete sentence which
      best describes one’s goods and services.

      And the very last category – “Keywords” are also
      somewhat limited to 15-16 words which can be plural
      and compound in nature. Again, avoid multiple entries
      which could be mistaken as “spamdexed entries” which
      is defined as the loading, and submission of
      repetitive words into a particular metatag category.
      “Spamdexing” when discovered on a webpage and reported
      to Google’s spamreport.com can result in the
      elimination of your website from their search
      directory.

      Good luck!

      View Comment
    • Amanda
    • December 17, 2013
    Reply

    How Can I Promote My Business Using Search Engine Marketing? I want to promote my website and business online to generate more leads using search engine marketing (SEM) and search engine optimization (SEO) but I am not sure how to maximize my adwords campaigns. How can I effectively find the keywords that will generate the most relevant traffic to my site?

    Is it better to use SEM or SEO for small medium size business with a limited budget? I am trying to do my own adwords campaign but find it too time consuming.

    There are way too many services to sort through, is there any reliable services that could manage my adwords campaigns at affordable prices?

    Thank you !

    View Comment
      • Admin
      • December 17, 2013
      Reply

      Using google adwords search engine marketing (SEM) is a very effective way to promote your business online. There are lots of useful information directly on google site where you can get started.
      http://support.google.com/adwords/bin/answer.py?hl=en&answer=2497976&ctx=welcome-2642398

      However, if you have a small budget and limited time; a knowledgeable SEM manager can optimize your existing campaigns at affordable prices. You can do Pay Per click advertising with any budget and there are many methods to run effective campaigns to produce the best return on investment (ROI). Be careful to make sure the campaigns you run are relevant to what potential leads are searching for, otherwise you can lose a lot of money.

      Bottom line its best to consult a reliable SEM management companies and ask one of the SEM managers to look over your existing campaigns and give a free estimate of their rates.

      View Comment
    • Anonymous
    • December 26, 2013
    Reply

    What Is The Best Search Engine Optimization Company? What’s the best search engine optimization company? And what exactly do they offer? It seems there’s huge amount seo companies but not a lot that makes them different.

    View Comment
      • Admin
      • December 26, 2013
      Reply

      I think the real question is “Who is the best at spotting the best seo company?”

      You definaltely want to stay clear of seo firms that don’t shows signs of evolving, algos never sleep. The days of keyword stuffing and automatic search engine submissions are long gone.

      SEO has transformed into marketing, conversion, usability, local search, people pleasing, analysis and testing.

      View Comment
    • Lotus flower
    • December 27, 2013
    Reply

    What Are The Most Popular Words For Search Engine Optimisation? I have no idea about search engine optimisation. What are popular words that drive people to buy your products or get them interested? Are there free things that can help me with this? Or cheap things? If anyone can help and list them please do, i am in limbo?

    View Comment
      • Admin
      • December 27, 2013
      Reply

      Hi,

      The words is called as keyword in search engine optimization.

      you have to research your keywords, related to your product, service and market before you start search engine optimization.

      The whole process of finding a good keyword for your website called as keyword research.

      There are so many free tool available for the keywords research, one of the best tool for keyword research is from Google. You can find that link in sources.

      There are plenty of other keyword research tools are available, you can search them in Google. One from them is keywordspy.com

      I hope this will work for you.

      Thanks.

      View Comment
    • Tom J
    • January 3, 2014
    Reply

    Looking For A Ohio Search Engine Optimization Service? I am in need of a high quality search engine optimization service in Ohio. Has anyone worked with a good Ohio SEO?

    View Comment
    1. Reply

      Yeah check out a company called CelTrust Media. They are in the Lorain County Area. Their website is http://www.celtrust.com

      View Comment
    • Tred
    • January 20, 2014
    Reply

    How Can A Person Become A Search Engine Optimization/ Marketing Consultant? What Course Or Books Are Required? I’d like to know what sort of training and materials are required to become a search Engine Optimization/ Marketing consultant.

    View Comment
    1. Reply

      SEO Books will be outdated very quickly. Your best source is to first have an excellent understanding of web development, html, asp, design concepts and design standards.

      You need to take online courses. These can be expensive from the top online schools but worth it in the end. You need to sign up fro the best feeds, ezines, forums that are online.

      You need to be familiar with Google webmaster guidelines, ppc, link building, sem and social networking.

      You have to know how to market yourself as a professional. You best bet is after training find a mentor who can guide you and teach you the ropes.

      Learn how to search for what you are looking for as well. If you want to do SEO and SEM, then know how to find best information online. There are many and what I feel is best you may not based on your time, budgets and so on. So do some heavy research and reading as that will help you grow as well.

      View Comment
    • Arun n
    • February 9, 2014
    Reply

    Search Engine Optimization? Plz help me in optimizing my site http://www.dsu.edu.

    View Comment
    1. Reply

      Often we get asked to do search engine optimization for various clients who have existing websites. We will review the websites, and we are amazed at the blunders made by the previous webmasters. Some of those blunders are;

      Using images in place of text.
      No use of alt text in value added images.
      Over use of images.
      Lack of headings tags.
      Poorly written title and description tags.
      What do these all mean?

      Using Images in Place of Text – Often, you will see a logo in the corner of a website with a company slogan, or a bulleted list of services on a website that are no more than an image. A search engine spider can not read the text in an image, it sees it as nothing more than an image. To see what your website looks like to a search engine spider, go to http://www.seochat.com/seo-tools/spider-simulator/

      No Use of Alt Text – When writing your html and inserting images, you will probably enter code that looks something like this...
      img src="images/website_hosting2.gif" mce_src="images/website_hosting2.gif" alt="website hosting" width="16? height="16? border="0?

      Notice the alt= part. This is an opportunity to associate the image with a valuable keyword, be be aware of keyword stuffing as alt tags are intended for ease of navigation for individuals with disabilities.

      OverUse of Images – This has more of an impact on the visitors browsing experience and has an impact on load time of your website. Overuse of images can dilute your keyword density as well. Remember, content is king.

      Missing Heading Tags – Headings tags are used to give emphasis to certain words or paragraphs within the context of your website. This is typically done by using a H1, H2, H3 or other H tag. These tags tell the search engine spiders that particular emphasis should be put on this term when evaluating what the website is about.

      Poorly Written Title and Description – This is just what it implies. A poorly written title or description of your site can have a devestating effect on your seo efforts.

      Additional on page factors that impact SEO that aren't as obvious are;

      Poor code to text ratio.
      Content too far down in the code.
      Low or excessive keyword ratios.
      Low keyword prominance.
      Excessive use of tables.
      Use of frames.
      URL Structuring for dynamic websites.
      Duplicate Content/Canonical Issues.
      No Site Map
      Excessive Use of Java or other scripting.

      The lists above do not address all potential SEO killers. Addressing these items alone does not guarantee successful placement in SERPS (Search Engine Placement Results), but one can not have a successful seo campaign by ignoring these. When designing your website, make sure that you are observing SEO Best Practices. Doing so will make your seo campaign much easier in the long run.

      View Comment
    • Anonymous
    • March 10, 2014
    Reply

    Organic Search Engine Optimization ? Hi everyone,
    Could anyone tell me what is the SEO and and other things related to it iam sorry but iam little new to such things..If I have a website so how I can promote it to Top Rank??

    Thanks in Advance.!!

    View Comment
    1. Reply

      SEO – Search Engine Optimization is a science of optimizing a website such that it would rank higher in a search engine than its form before optimization.

      You need to understand the basics of how Search Engine works before you can understand SEO.

      To summarize, a search engine is basically a database of indexes of webpages. Like how a library indexes its books, when you search in the library database for ‘Harry Potter’, it would return all the books related to Harry Potter. Similarly, when you search for Harry Potter, it would produce a list of webpages related to Harry Potter.

      The complexity comes in how webpages are indexed. Some of the main factors include the Title of the page, the URL of the page, the header text of the page, the text, and what other pages link to it. Other factors include how the page is structured, how images are labelled, and what shows up in the meta-tags.

      If you can optimize all of these factors, you can better control how search engines indexes your webpage, thus how well it is ranked. Naturally, there are competitors who are doing exactly the same thing, so nothing can guarantee Top Rank if you competitors do a better job.

      Please feel free to check out my blog to understand the ins-and-outs of online marketing – SEO is certainly one of the factors.

      Hope that helps,

      Ethical Marketer
      http://ethical-marketer.com
      Connecting Great Businesses With People

      View Comment
    • Siva Kumar
    • March 14, 2014
    Reply

    What Is Search Engine Optimization?

    View Comment
    1. Reply

      Search engine optimization (also known as SEO) is a way of adding certain keywords, certain links, and certain content within a website to allow for better page ranking within search engines such as Google or Yahoo or Bing.

      For example, if you have a website based on cars, you would add as much content and car words that have to do with car parts such as: engines, breaks, transmissions, gasoline, repairs, maintenance, tires, dents, body work, etc etc. This will allow the search engines to better direct vistors to your site as you have more relevant content (hopefully) about cars then another site.

      Hope this helps. Good luck.

      Anthony Lead Developer – http://www.LetUsDesign.ithttp://www.intoDesign.ca

      View Comment
    • Mex
    • March 21, 2014
    Reply

    How Do You Do Search Engine Optimization?

    View Comment
    1. Reply

      SEO or search engine optimization is a very refined technology that one has to learn before venturing to do SEO. To do SEO properly one must have proper knowledge of HTML with atleast one server side scripting language like ASP or PHP. Then you can take up and online course in SEO. thousands of them are freely available and you do not have to waste your money on costly SEO packages. Learn the basics then implement them you will improve this way the best. There are also softwares that walk you step by step if you know little to nothing about SEO. For example, an automated software would create SEO tasks for you to do and would provide easy-to-follow instructions. If you have a small SEO budget and don’t want to hire an expensive firm, this might be a viable option.

      View Comment
    • Yogesh s
    • March 24, 2014
    Reply

    Softwre For Search Engine Optimization (SEO)? Hi friend
    I am a web Designer currently i am studing about Search Engine Optimization ( SEO ) so what type of software i have to use for making traffic and others

    View Comment
    1. Reply

      Search Engine Optimization (SEO) Software Reviews @
      http://www.mikes-marketing-tools.com/directory/search-engine-optimization-software.html

      http://www.seoelite.com/index1.htm
      http://www.grsoftware.net/search_engines/software/grseo.html
      http://www.trendmx.com/
      http://www.apexpacific.com/index.html

      Search engine optimization (SEO), a subset of search engine marketing, is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

      A typical Search Engine Results Page (SERP)As a marketing strategy for increasing a site’s relevancy, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, and making sure that the content is easily indexed by search engines and also appeals to human visitors.

      The term SEO can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

      View Comment
    • Anonymous
    • March 27, 2014
    Reply

    What Is Seo Search Engine Optimization?

    View Comment
    1. Reply

      EO or Search Engine Optimisation delivers to your company measurable, quantifiable results that increase website traffic and

      grow online revenues. Search Engine friendly web design, rich unique on-page and off-page content and an optimum link

      building profile are what you need…and above all you need one of the best SEO services in India to get you there. SEO is

      considered to be the best method to yield much effective returns on your investment.

      Each website is different and each market has varying levels of competition. It also matters what your SEO goal is – to

      increase sales, to increase your subscriber base, offer a special deal etc

      The traffic hurdles you experience will be eased with the efficiency of the SEO service which we provide. There are some

      major search engines which command over millions and millions of searches every day. Unless maximum percentage of these

      searches pours into your website you would have to loose to your competitor.

      View Comment
    • ArunKumar
    • April 6, 2014
    Reply

    What Is Called As SEO(Search Engine Optimization)?

    View Comment
    1. Reply

      Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge - at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

      View Comment
    • Meggie
    • April 10, 2014
    Reply

    What Is Meant By Search Engine & Image Search Optimization? Explain in detail

    View Comment
    1. Reply

      A search engine is a service provided by some company (Google, Yahoo, Microsoft, etc.) which will search through millions of web pages for keywords that a person types into a field. For instance, if I type “Puppy” into a search box on Google’s web site, there are currently 40,800,000 matches available. If the search provider has a good search algorithm in their software, then the most relevant pages should be listed first. In my case, I’m a happy searcher, because after the Google Image samples, the first result listed is the Puppy Linux website, which is the only Puppy I would ever be searching for online. Most search providers keep track of what websites people will actually visit after doing a search. They then use the results to make sure those pages are closer to the top of the list for the next time someone searches for the same keyword(s).

      Image search optimization is about using images on your website to draw more “click-throughs” from the search provider, thereby raising your rank in the search list. This, in turn, helps to ensure that you keep getting more visits to your site. A neat article I just found by typing “image search optimization” into Google Search is linked below.

      View Comment
    • Mex
    • April 29, 2014
    Reply

    How Do You Do Search Engine Optimization?

    View Comment
    1. Reply

      SEO or search engine optimization is a very refined technology that one has to learn before venturing to do SEO. To do SEO properly one must have proper knowledge of HTML with atleast one server side scripting language like ASP or PHP. Then you can take up and online course in SEO. thousands of them are freely available and you do not have to waste your money on costly SEO packages. Learn the basics then implement them you will improve this way the best. There are also softwares that walk you step by step if you know little to nothing about SEO. For example, an automated software would create SEO tasks for you to do and would provide easy-to-follow instructions. If you have a small SEO budget and don’t want to hire an expensive firm, this might be a viable option.

      View Comment
    • Anonymous
    • May 4, 2014
    Reply

    How To Understand Search Engine Optimization?

    View Comment
    1. Reply

      Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This offers a website web presence.

      Thanks

      View Comment
    • Anand s
    • May 12, 2014
    Reply

    What Is SEO(Search Engine Optimization? What is search engine optimization http://www.benivolent.com

    View Comment
    1. Reply

      Search engine optimization is optimizing your website for better indexing on the search engines (Google, yahoo, live etc).

      How do you do that is –
      1. Add relevant content to your site.
      2. Use correct keywords and Metatags in your html (Search engine crawlers browse through these)
      3. Use quallity backlinks from related high quality sites.

      Then your website is optimized and probably willl appear in top of test results beating the hell of other sites over there in internet. Example of optimized site: http://videsiblog.blogspot.com

      View Comment
    • Mex
    • May 17, 2014
    Reply

    How Do You Do Search Engine Optimization?

    View Comment
    1. Reply

      SEO or search engine optimization is a very refined technology that one has to learn before venturing to do SEO. To do SEO properly one must have proper knowledge of HTML with atleast one server side scripting language like ASP or PHP. Then you can take up and online course in SEO. thousands of them are freely available and you do not have to waste your money on costly SEO packages. Learn the basics then implement them you will improve this way the best. There are also softwares that walk you step by step if you know little to nothing about SEO. For example, an automated software would create SEO tasks for you to do and would provide easy-to-follow instructions. If you have a small SEO budget and don’t want to hire an expensive firm, this might be a viable option.

      View Comment
    • Cool l
    • May 19, 2014
    Reply

    What Is Search Engine Optimisation? What is search engine optimisation?

    View Comment
    1. Reply

      Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

      As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as “Black Hat” SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.

      View Comment
    • Meggie
    • June 23, 2014
    Reply

    What Is Meant By Search Engine & Image Search Optimization? Explain in detail

    View Comment
    1. Reply

      A search engine is a service provided by some company (Google, Yahoo, Microsoft, etc.) which will search through millions of web pages for keywords that a person types into a field. For instance, if I type “Puppy” into a search box on Google’s web site, there are currently 40,800,000 matches available. If the search provider has a good search algorithm in their software, then the most relevant pages should be listed first. In my case, I’m a happy searcher, because after the Google Image samples, the first result listed is the Puppy Linux website, which is the only Puppy I would ever be searching for online. Most search providers keep track of what websites people will actually visit after doing a search. They then use the results to make sure those pages are closer to the top of the list for the next time someone searches for the same keyword(s).

      Image search optimization is about using images on your website to draw more “click-throughs” from the search provider, thereby raising your rank in the search list. This, in turn, helps to ensure that you keep getting more visits to your site. A neat article I just found by typing “image search optimization” into Google Search is linked below.

      View Comment

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