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Meta data is only used by search engine spiders. It …

Comment on Search Engine Spiders – Helpful Tips by Admin.

Meta data is only used by search engine spiders. It appears above the HTML code that forms the underpinnings of your site’s presentation layer.

Meta data includes such things as your site’s name, URL and key word tag. Once the most important factor in search engine results, keyword tags in meta data don’t have the weight they once did.

SEO tips:

1. submit your site map to Google and Yahoo. This provides spiders with a set of directions and “personal” invitation.

2. Add HTML title tags to each page. Each tag becomes a Google listing, thus providing many more site access points. That’s why, if I search “Harry Potter” on Google, one listing on the first search engine results page (SERPs) will be for Amazon. If I click on it, I’m taken directly to the Harry Potter page rather than coming through Amazon’s front door.

3. Even though meta data stays the same from site page to site page, add it to every page. SE bots are none-too-bright.

4. Avoid keyword stuffing. 2-3% is good. Anything over 5% starts to sound like gibberish.

5. Use embedded text links in the main texts of your site. Search engine spiders follow links, so if you give them a lot of links within your site, spiders stay longer, index more and provide a more accurate picture of your site.

6. Use your HTML description tag to appeal to humans, not spiders. The description tag content appears directly under the blue link for your site on SERPs.

7. Avoid anything that even hints at black hat tactics, i.e. no invisible text, title tags match page data, keyword density of less than 5% in main text; 50% in headers.

8. Place keywords in headlines, underlined, bolded or italic text.

9. Focus on your top five keywords and phrases at first. Then, gradually expand your list.

10. Finally, visit Google’s webmaster central. This search engine runs the web world so you might as well do exactly what the Googlistas want, and they tell you what’s legal (and good) and what isn’t regarding SEO.

Good luck with your site,
Paul Lalley
editor@webwordslinger.com

Admin Also Commented

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Search Engine Optimisation (seo) is an ongoing thing. You can never know everything there is to know about it because it is constantly changing.

However, that being said. What is changing is the way people are always trying to ‘cheat’ the search engines. Find out the exact way each of the search engines weigh the page against keywords.

What you need to do is take a middle line, dont try and beat them all, just try and keep them all happy.

Keyword loading, hidden text and god knows what else are severely penalised these days and some engines will even go so far as to check your site twice. Once to see what they see as a search engine and again to see if that page matches what they see when they look as a user. Sure fire way to get your backside kicked ;O)

You will spend a lot of time on search engines yourself looking up “seo” to keep up with whats going on.


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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.[jargon] In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.


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Search engine optimization has two components

On page SEO. These are the factors you implement directly on your web pages to help it do better in the SERPs. things like title tags and keyword optimization

Off page optimization. Consisting mainly of back links from relevant sites


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