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Common Search Engine Optimization Mistakes
If you are not getting good results from your search engine optimization campaign, you should consider using different methods. Take a few minutes to review the following article and learn more about the common search engine optimization mistakes you need to avoid.
Placing too many keywords on your website is not a good way to optimize your content. Readers will notice that you are creating content for search engine optimization purposes and probably stop reading right away. Search engine spiders will consider your content as being of low quality if they detect a high keyword density. It is best to use your keywords within HTML tags to describe your different elements.
Do not choose keywords that you would use to describe your products. Find out which words your visitors are likely to use to refer to the topic of your websites. Your visitors might for instance not use the same technical terms you would look up. You can get a better idea of which keywords are popular by checking Google AdWords and other similar sites regularly.
An XML sitemap can help search engine spiders find all your pages but you will get better results if your site is properly organized. Do not expect much from your XML sitemap if all your pages are not properly connected together. Ideally, you should have site-wide links organized in a menu for all your important pages and plenty of individual links connecting your pages together.
Do not assume that the organization of your site is good enough once you have created a strong structure. You need to constantly improve this structure as you add more content to your site. Every time you create a new article, go over old similar texts and add links to your new articles. If you have a lot of old articles, create a detailed archive to organize them properly.
Never stop looking for new ways to get more back-links. Typically, a back-link will keep bringing traffic to your site for a couple of months or even less. You need to keep bringing traffic to your site by creating new links. You can keep your old links active by sharing back-links to the pages where your links are featured but you should also look for new ways to create quality back-links.
Do not use Black Hat search engine optimization techniques to optimize your website. These techniques can be tempting but they are not worth taking the risk of having all your pages disappear from search engines. Black Hat SEO methods include using link farms to get more back-links, keyword stuffing or false redirection URLs. It is best to do plenty of research on the methods you want to use to make sure they are ethical and accepted by search engines.
If any of these mistakes sound familiar to you, it is time to make some changes to your search engine optimization campaign. Do more research on the efficient and ethical strategies you can use to optimize your content so you can improve your campaign.Why not sign up for our email notifications so that you can be informed immediately we post the latest information? Please share your feedback and add to the growing debate on SEO: there are thousands of readers waiting to read your thoughts.