Search engine optimization (SEO) is the process of improving the …

Search engine optimization (SEO) is the process of improving the ...

Comment on Search Engine Spiders – Optimization Mistakes by Admin.

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s search results. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

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Search Engine Spiders – Optimization Mistakes
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as “Black Hat” SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove their listings.


Search Engine Spiders – Optimization Mistakes
SEO (Search Engine Optimization) is a method to increase your ‘page ranking’ so that your website appears at the top of search engine lists when users search for specific keywords.

There are many aspects to this and it is more of an art than a science.
Some important things to consider for SEO (in order of importance)

1.Domain name
These should contain key words if possible. e.g. if I were selling flowers I'd want something like:
www.buy-london-flowers.com or www.online-flowers-delivery.com
This is the single biggest factor in SEO and it really helps to have keywords contained within your domain name.
2.Standards compliant Markup
If your website is standards compliant (http://www.w3.org/) then search engines will be able to read the code more efficiently.
3.Incoming links
Your page ranking increases depending on the amount and quality of websites that link to yours.
Quality is very important, if nefarious sites (such as paid referral sites etc) link to your website then the opposite effect occurs and your page ranking decreases.
There are some well known directories where you can 'post' your business website. The best directories are stringently maintained and well regarded with search engines.
However, it can be difficult and time-consuming to get your website accepted by them.
http://www.dmoz.org/ is probably one of the most well known and best regarded directories.
There are plenty of quick and free directories available, although you should be very careful which directories you submit to.
4.Page titles
Pretty self explanatory. Use different titles for every different page.
Use keywords within your titles.
5.Placement of content within code
Search engines judge content to be more important the higher up it is within the website code.
View the source code of your site, is the 'main content' near the top of the code or the bottom?
If it is near the bottom then it is badly designed and will negatively impact your SEO.
6.Use of correct semantic markup
In HTML certain tags (when used correctly) can give content more 'weight' and can benefit your SEO.
e.g.

Plant Machinery Sales

= Content header
(There are of course many different tags)
7.META Tags
Meta tags are now depreciated, most search engines ignore them completely and they have no effect whatsoever on your page ranking.
Some smaller search engines however do still use them, so it's best to include standards compliant meta tags just in case.

There are of course many other aspects to SEO but that is a very brief overview.

You can also set up 'paid' search engine links such as Google Adwords (www.google.co.uk/adwords) and Microsoft AdCenter (https://adcenter.microsoft.com/) although these can get expensive.

Localization
For advertising in different countries the same SEO tips apply (see above)
Also to take into consideration are:
1.Localized domain names.
e.g. www.flowers.co.uk - ranked higher on UK search engines
www.flowers.ru - ranked higher on russian search engines
2.Location of website servers
e.g. a UK IP address will be listed on google.co.uk and a russian IP address will be listed on google.ru
3.Website content Language
English ranked higher on UK websites, Russian ranked higher on Russian websites.

Phew!
I hope this helps ?

– Endjynn


Search Engine Spiders – Optimization Mistakes
Search engine optimization (SEO also search optimization) is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines and importantly ensuring that external links to the site are correctly titled and in abundance. This is done with the aim of achieving a higher organic search listing and thus increasing the volume of targeted traffic from search engines.

SEO is one of the key Web Marketing activities and can target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site’s structure (the relationships between its content) must be altered too. Because of this it is, from a client’s perspective, always better to incorporate Search Engine Optimization when a website is being developed than to try and retroactively apply it.


Recent Comments by Admin

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Your guess is as good as mine. This was a while ago, but I remember doing a LOT of searching before I found the answer. I don’t use CF7 anymore, but perhaps their support and documentation has improved since then.

Thanks for stopping by and commenting.


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If you use WordPress, or Blogger, or any other modern blogging tool for that matter, the search engines are “pinged” and know right away that you have made a post. So, don’t worry about submitting it to search engines manually (and for heaven’s sake, don’t pay someone who claims to do that)!

In general, the best method nowadays is to generate some social traffic. Post a link to you post to Facebook, Twitter, pin your post’s featured image to Pinterest.


Catchy Headlines
Business Models are simulations of actual business functioning.
They act as ideal real life examples,and help participants actively discuss the pros and cons of the situation given.

A business Model offers a Full Account of any particular Business Scenario. Readers of this model/ Participants are then asked to discuss the strengths and weaknessess of it. Put it simply, one has to SWOT analyze the Business Model based on different parameters.

Each participant comes up with his/her own views on the subject. Cumulative views and different view points are then listed and ranked based on their importance and relevance.

Thus at the end of the session, a business models suitability and viability is drafted and conclusions are drawn thereon.

The more the Business Model Analysis a person does, the more exposed he gets to real life corporate situations.
Hence it is said, that Business Models act as Good Simulators.


Search Engine Optimization
A search engine is a service provided by some company (Google, Yahoo, Microsoft, etc.) which will search through millions of web pages for keywords that a person types into a field. For instance, if I type “Puppy” into a search box on Google’s web site, there are currently 40,800,000 matches available. If the search provider has a good search algorithm in their software, then the most relevant pages should be listed first. In my case, I’m a happy searcher, because after the Google Image samples, the first result listed is the Puppy Linux website, which is the only Puppy I would ever be searching for online. Most search providers keep track of what websites people will actually visit after doing a search. They then use the results to make sure those pages are closer to the top of the list for the next time someone searches for the same keyword(s).

Image search optimization is about using images on your website to draw more “click-throughs” from the search provider, thereby raising your rank in the search list. This, in turn, helps to ensure that you keep getting more visits to your site. A neat article I just found by typing “image search optimization” into Google Search is linked below.


New York Skyline
Below is a link with pictures of the NYC skyline.

A view of city of great magnitude rises out of the open like a curtain for a show that always staging the world’s greatest act, you immerse yourself as one of the players of the greatest city in the world.



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