Search Engine Optimization – Using Keywords

Search Engine Optimization - Using Keywords

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How To Use Keywords For Search Engine Optimization Purposes

Engine

Do you know how to use keywords to improve your search engine optimization campaign? If you are not sure how to optimize your page with strong keywords, go over the following article for some useful tips.

Engine Optimization Campaign

Always check your keyword density before publishing a new page or an article. You should have several words that are directly related to your keywords as long as you stay on topic but you should be careful not to use the same keyword phrases more than a couple of times in a text. If a search engine spider notices that you have a high keyword density, the quality of your content will be considered as low. >

Use keywords adapted to the audience you want to and need to target. Find out more about your audience and the words they would use to look up information related to your topic. As a professional, you probably use some technical terms to talk about your products. Ask yourself what kind of words a customer who knows nothing about your area of expertise would use.

Google

Look at search volumes for different keywords before deciding to use them on your site. You should use Google AdWords to look up information on the different keywords you would like to use. You will get some detailed numbers on the number of searches involving these keywords. Use this tool regularly to make sure the keywords you use are still relevant.

Keyword Density

Include your keywords in your titles. Take the time to think of catchy titles that also include at least one of your main keyword phrases. Your keywords will be more noticeable if they appear at the beginning of your title tags. You should place a title tag in the header of each page and use smaller title tags for your articles, videos or the different elements you have on each page.

Optimization

You can use keywords to optimize your different links. Draw attention to a link by using a strong keyword phrase in the anchor text. Just like for title tags, you should place strong keywords toward the beginning of the anchor text. Your keywords should refer to the content that can be found by following the link rather than the content on the page where the link is featured.

Optimization Purposes

Find a quality visitor counter you can use for your site. Your visitor counter should give you access to the different keywords Internet users typed in before they found your content. This is a good way to find out which of your keyword phrases are the most popular and perhaps to find some new popular keywords your audience seems to use a lot. Check Google AdWords for these new potential keywords to decide whether or not you should use them more often.

Search

You should have a better idea of how you can use keywords efficiently after reading this article. Do more research on search engine optimization since there are many other methods you can use to optimize your website efficiently besides using keyword phrases.

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Comments

    • Sammy
    • December 23, 2013
    Reply

    Is Search Engine Optimization Necessary For Anyone With One Single Site? So I have been thinking about doing my own search engine optimization for my site. Is it really necessary if I only have one site? I mean if I’m not a corporation looking for huge business is it still necessary for me to go through with it considering the cost it has?

    View Comment
      • Admin
      • December 23, 2013
      Reply

      Well, it totally depends on what you want to do with your site and how quickly you want it done. If you are using your site to sell things, then, along with other marketing strategies you are making use of right now, it might actually be a great idea to go with SEO. SEO, along with quality content etc. can bring good traffic to you and help you sell your product much better. So, it does not depend on whether you have one site or many, if your one site is important to your pocket, then yes, SEO is important to it ? Plus companies offer great packages that aren’t that costly.

      Hal Smith
      Urldreamer Consultant

      View Comment
    • Amanda
    • December 23, 2013
    Reply

    How Can I Promote My Business Using Search Engine Marketing? I want to promote my website and business online to generate more leads using search engine marketing (SEM) and search engine optimization (SEO) but I am not sure how to maximize my adwords campaigns. How can I effectively find the keywords that will generate the most relevant traffic to my site?

    Is it better to use SEM or SEO for small medium size business with a limited budget? I am trying to do my own adwords campaign but find it too time consuming.

    There are way too many services to sort through, is there any reliable services that could manage my adwords campaigns at affordable prices?

    Thank you !

    View Comment
      • Admin
      • December 23, 2013
      Reply

      Using google adwords search engine marketing (SEM) is a very effective way to promote your business online. There are lots of useful information directly on google site where you can get started.
      http://support.google.com/adwords/bin/answer.py?hl=en&answer=2497976&ctx=welcome-2642398

      However, if you have a small budget and limited time; a knowledgeable SEM manager can optimize your existing campaigns at affordable prices. You can do Pay Per click advertising with any budget and there are many methods to run effective campaigns to produce the best return on investment (ROI). Be careful to make sure the campaigns you run are relevant to what potential leads are searching for, otherwise you can lose a lot of money.

      Bottom line its best to consult a reliable SEM management companies and ask one of the SEM managers to look over your existing campaigns and give a free estimate of their rates.

      View Comment
    • Warrenville09
    • December 25, 2013
    Reply

    Has Anyone Used Phoenixwebexperts.com For Web Design Or Search Engine Optimization Work? I just noticed you call the category search engine optimization so I changed my question. I searched Phoenix web design and spoke with Rob and wanted to see if anyone else has used them. Thanks for any follow up.

    View Comment
      • Admin
      • December 25, 2013
      Reply

      We found phoenixwebexperts.com through some business friends - we don't live in Phoenix but way up in Wisconsin and we recycle tires. We know nothing about internet and had them quote a new website for us. What I liked about them is they asked us a lot of questions and didn't treat us like idiots since we don't know anything. They asked what we needed and actually pointed out ways for us to save money. I think the site looks great but you can check it out yourself - gotjunktires.com

      The more important part of our discussion with them was around getting business to our site. The biggest fear we had was that we build a nice website but nobody comes to see it and we don't have an ROI on the spending. They discussed how to build the site to make the search engines understand our business and then did the search engine optimization work noted in the question post. You will find us on the first page of google, yahoo, and other search engines for key phrases like "wisconsin tire disposal, wisconsin tire recycling, and others so that you can see for yourself. The results, we've had a new customer come to us about every other day through the website which is a lot in our industry and a huge ROI. We would recommend phoenixwebexperts.com for web design and search engine optimization and wish you luck!

      View Comment
    • Sammy
    • December 29, 2013
    Reply

    Is Search Engine Optimization Necessary For Anyone With One Single Site? So I have been thinking about doing my own search engine optimization for my site. Is it really necessary if I only have one site? I mean if I’m not a corporation looking for huge business is it still necessary for me to go through with it considering the cost it has?

    View Comment
      • Admin
      • December 29, 2013
      Reply

      Well, it totally depends on what you want to do with your site and how quickly you want it done. If you are using your site to sell things, then, along with other marketing strategies you are making use of right now, it might actually be a great idea to go with SEO. SEO, along with quality content etc. can bring good traffic to you and help you sell your product much better. So, it does not depend on whether you have one site or many, if your one site is important to your pocket, then yes, SEO is important to it ? Plus companies offer great packages that aren’t that costly.

      Hal Smith
      Urldreamer Consultant

      View Comment
    • John S
    • January 16, 2014
    Reply

    Does Someone Know A Good Internet Marketing Services Including Search Engine Optimization Service? I???m looking for professional help for search engine optimization (SEO). Who can recommend a good service with good reputations?

    View Comment
    1. Reply

      I believe the best way to get profesionals SEO service for you is open up the job on eleance.com since i am doing that last year and get good result. You may choose the best seo expert there as you wish, this is the best way to get right people to your need.

      View Comment
    • Anand s
    • January 30, 2014
    Reply

    What Is SEO(Search Engine Optimization? What is search engine optimization http://www.benivolent.com

    View Comment
    1. Reply

      Search engine optimization is optimizing your website for better indexing on the search engines (Google, yahoo, live etc).

      How do you do that is –
      1. Add relevant content to your site.
      2. Use correct keywords and Metatags in your html (Search engine crawlers browse through these)
      3. Use quallity backlinks from related high quality sites.

      Then your website is optimized and probably willl appear in top of test results beating the hell of other sites over there in internet. Example of optimized site: http://videsiblog.blogspot.com

      View Comment
    • Shailendra
    • March 24, 2014
    Reply

    What Is Search Engine Optimization And Whats It Benefits ? How to do search engine optimization for a blog ?

    View Comment
    1. Reply

      Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

      As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

      The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

      Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site’s navigational structure and linkage.

      Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML.

      Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page.

      But depending on the blogging service or software you use, the results may look somewhat different.

      If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages.

      Here are the most important rules to follow to get your posts listed for keywords of your choice.

      1. Use your primary keyword in your blog domain
      2. Use your primary key phrase in your blog header tags and the title of your posts
      3. Use your secondary keywords in the body of your post
      4. Use your keywords in the anchor text of links
      5. Make sure search engines can spider your blog easily
      6. Get backlinks from other blogs or websites

      View Comment
    • Anonymous
    • April 19, 2014
    Reply

    What Is Search Engine Optimization (SEO)? I want to Know about Search Engine Optimization.

    View Comment
    1. Reply

      Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s search results. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

      As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

      View Comment
    • KailashNadh
    • April 27, 2014
    Reply

    What Is Search Engine Optimization (SEO)? How It Is Done?

    View Comment
    1. Reply

      SEO (Search Engine Optimization) is a method to increase your ‘page ranking’ so that your website appears at the top of search engine lists when users search for specific keywords.

      There are many aspects to this and it is more of an art than a science.
      Some important things to consider for SEO (in order of importance)

      1.Domain name
      These should contain key words if possible. e.g. if I were selling flowers I'd want something like:
      http://www.buy-london-flowers.com or http://www.online-flowers-delivery.com
      This is the single biggest factor in SEO and it really helps to have keywords contained within your domain name.
      2.Standards compliant Markup
      If your website is standards compliant (http://www.w3.org/) then search engines will be able to read the code more efficiently.
      3.Incoming links
      Your page ranking increases depending on the amount and quality of websites that link to yours.
      Quality is very important, if nefarious sites (such as paid referral sites etc) link to your website then the opposite effect occurs and your page ranking decreases.
      There are some well known directories where you can 'post' your business website. The best directories are stringently maintained and well regarded with search engines.
      However, it can be difficult and time-consuming to get your website accepted by them.
      http://www.dmoz.org/ is probably one of the most well known and best regarded directories.
      There are plenty of quick and free directories available, although you should be very careful which directories you submit to.
      4.Page titles
      Pretty self explanatory. Use different titles for every different page.
      Use keywords within your titles.
      5.Placement of content within code
      Search engines judge content to be more important the higher up it is within the website code.
      View the source code of your site, is the 'main content' near the top of the code or the bottom?
      If it is near the bottom then it is badly designed and will negatively impact your SEO.
      6.Use of correct semantic markup
      In HTML certain tags (when used correctly) can give content more 'weight' and can benefit your SEO.
      e.g.

      Plant Machinery Sales

      = Content header
      (There are of course many different tags)
      7.META Tags
      Meta tags are now depreciated, most search engines ignore them completely and they have no effect whatsoever on your page ranking.
      Some smaller search engines however do still use them, so it's best to include standards compliant meta tags just in case.

      There are of course many other aspects to SEO but that is a very brief overview.

      You can also set up 'paid' search engine links such as Google Adwords (www.google.co.uk/adwords) and Microsoft AdCenter (https://adcenter.microsoft.com/) although these can get expensive.

      Localization
      For advertising in different countries the same SEO tips apply (see above)
      Also to take into consideration are:
      1.Localized domain names.
      e.g. http://www.flowers.co.uk - ranked higher on UK search engines
      http://www.flowers.ru - ranked higher on russian search engines
      2.Location of website servers
      e.g. a UK IP address will be listed on google.co.uk and a russian IP address will be listed on google.ru
      3.Website content Language
      English ranked higher on UK websites, Russian ranked higher on Russian websites.

      Phew!
      I hope this helps ?

      – Endjynn

      View Comment
    • Shailendra
    • May 3, 2014
    Reply

    What Is Search Engine Optimization And Whats It Benefits ? How to do search engine optimization for a blog ?

    View Comment
    1. Reply

      Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

      As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

      The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

      Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site’s navigational structure and linkage.

      Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML.

      Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page.

      But depending on the blogging service or software you use, the results may look somewhat different.

      If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages.

      Here are the most important rules to follow to get your posts listed for keywords of your choice.

      1. Use your primary keyword in your blog domain
      2. Use your primary key phrase in your blog header tags and the title of your posts
      3. Use your secondary keywords in the body of your post
      4. Use your keywords in the anchor text of links
      5. Make sure search engines can spider your blog easily
      6. Get backlinks from other blogs or websites

      View Comment
    • Reina
    • May 5, 2014
    Reply

    What Are Search Engines Guidelines For Search Engine Optimization? Where do i learn SEO Online?Thanks..

    View Comment
    1. Reply

      Search engine practitioners believe that SEO is a necessary requirement to enable quality web sites to achieve good search engine rankings. The compromise seems to be that search engine operators define some SEO activities as “white hat SEO”(Good) and other SEO activities as “blackhat SEO”(bad) Search engine operators attempt to manually or automatically penalize “blackhat SEO” when they find it or when it is reported to them.

      Here are some official guidelines from search engine operators regarding search engine optimization:

      o Google’s Webmaster Guidelines – Google.com/support/webmasters
      o MSN Search Guidelines for Webmasters & Resources – Webmaster.live.com
      o Yahoo’s search engine ranking tips & Resources – Help.yahoo.com/l/us/yahoo/search/webmaster/webmaster-01
      As Internet Marketing becomes essential need for each and every online business now, there is lot of marketing firms grown up globally. There is really lot of evaluation needed to find good firms to outsource the online marketing campaigns.

      View Comment

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