Social Pressure

English: Logo for the Addicted to Social Media...

Jonathan Leger, on his blog, tells a cute story about social pressure. It goes something like this:

(A) research group went around neighborhoods in California and put one of four signs on people’s doors. Each sign encouraged the homeowner to conserve energy, and gave a reason to do so. The four reasons were: 1) to help the next generation, 2) to save money on your electricity bill, 3) to save the planet, and 4) because your neighbors are already doing it. After some time passed, the group went back to the houses and measured the electricity usage against the reading they took before putting up the signs.

Can you guess which sign had the most impact? In fact, the only sign that had ANY impact at all? It was the one that said their neighbors were already conserving electricity and encouraged them to do the same. Link

Social Pressure and Social Networks

LinkedIn

Now, when considering the meaning of this story, it makes the following all that much more interesting.

  • LinkedIn users spend an average of 18 minutes a month on the site. Facebook users spend 6.4 hours a month.
  • But LinkedIn gets $1.30 in revenue for every hour those users spend on site. Facebook: 6.2 cents.
  • Anders describes LinkedIn’s most expensive product offering, LinkedIn Recruiter, as a “Bloomberg terminal” for talent scouts. It costs up to $8,200 a year per “seat,” or user license.
  • Adobe, a big LinkedIn customer, has 70 seats. At list prices, that’s about half a million in revenue a year from a single client.
  • LinkedIn’s top salespeople make as much as $400,000 a year selling Recruiter.
  • LinkedIn spends 33 percent of revenue on sales and marketing.
  • LinkedIn’s profits are expected to double this year to $70 million.

Read more

Social Pressure in Investing

The dichotomy is astounding. When LinkedIn first announced their IPO last year, I chuckled and figured they were just trying to upstage the rumored Facebook IPO at the time. Little did I know they were actually an up and coming money machine.

facebook

So, the point? Social pressure is real. But, social pressure is not the end-all be-all of our society. While Facebook users are playing games and posting baby pics, real networking is taking place in the much smaller start-up down the road. To what end? Yeah, rediscovering old acquaintances is nice and fun and may make you feel tingly all over, but it does nothing for your bottom line.

Facebook is big. And yes, Facebook is profitable (at pennies per head). But I’m beginning to question the staying power of Facebook over the long-haul. Once the fun and games get old, what’s next? Remember MySpace?

Meanwhile, the trappings of the social network phenomena are being supplanted by a more serious form of the same – a form that actually can add something to a member’s bottom line. I’m looking forward to watching the LinkedIn story unfold, and how social pressure affects it (and vice-versa).

social pressureRead how I succumbed to social pressure and pimped my Linked In profile.

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Comments

    • Maria
    • December 8, 2013
    Reply

    How Does “dating Down” Affect A Woman’s Social Status, If At All? I know there is usually social pressure to break up due to the inequality. I’m looking for educated answers on the topic. Thanks.
    Bonzi: By “dating down,” I mean dating someone who’s socially inferior to you, for whatever reason.

    View Comment
    1. Reply

      Her friends will probably be like WTF and make comments. If its true love then she should be like screw what they think, but if its not eventually its gonna effect the relationship. She will either dump the guy because they’ll eventually convince her shes too good for him, or her relationships with her friends will be strained because she thinks they’re stuck up. I think it really depends what is considered dating down.
      http://answers.yahoo.com/question/index?qid=20081004185740AAEtpEP

      View Comment
    • Chester
    • December 14, 2013
    Reply

    What Is The Difference Between Peer And Social Pressure? I am writing an essay comparing the two stories-Things Fall Apart and Shooting an Elephant and my teacher wants us to compare and contrast how the characters deal with social and peer pressure, but don’t really understand.

    View Comment
      • Admin
      • December 14, 2013
      Reply

      A peer is somebody who is in a same class or group as you. Whether it be age, gender, race, social status, class grade, anyone in the same group as you. Pressure is what they apply for you to go against laws, things that are acceptable, traditions, in favor of proving your allegiance to the group. Kids your age pressuring you to do drugs, sex, cigarettes, shoplift, is peer pressure. People of the same minority race may pressure others of the same minority to join protests against civil injustices they believe are being committed against the group.

      Social pressure is the opposite. Society as a group including everyone has laws, codes of conduct, moral codes, they expect others in society to live by. They pressure you to live by the codes and laws established by the general population and society, above and over your allegiance to your peer groups.

      View Comment
    • Sunkist
    • December 22, 2013
    Reply

    What Is The Difference Between Social Context And Social Networks? What is the difference between social context and social networks???

    View Comment
      • Admin
      • December 22, 2013
      Reply

      Social context is basically society. The society/culture we live in. Our environment.
      Social networks are groups within our society, but more recently social networks are online communication features that exist in the modern society such as Twitter, Facebook or Myspace among others which facilitate communication of ideas and current events via computers, phone/mobile devices etc.

      View Comment
    • Stephen
    • January 6, 2014
    Reply

    What Chat Programs And Social Networks Have A Lot Of Pedophiles? I know Yahoo! Messenger used to have a lot of chat rooms with pedophiles, but now they have a lot spam. I’m trying to keep away from chat programs and social networks that are already known to have them. I also want to tell my friends which ones to stay away from. MySpace and Facebook are probably 2 of the top ones. Any others?

    View Comment
    1. Reply

      Omegle. 1/2 of the video chatters are just people fapping.

      View Comment
    • Pete840264
    • January 16, 2014
    Reply

    What Makes A Great Social Network Service? What criteria does a social network service like Myspace, Facebook, linkedin, or Myyearbook have to fit to be a great site, in your opinion?

    In other words what makes for a great social networking site?

    View Comment
    1. Reply

      2 Things:
      – Easy to Use
      – Enough features to make everyone happy

      Then again, too many features could complicate things.
      And most social networks are great sources for others to obtain your personal information
      Because they lack security since they’re in the internet…

      // idk xD I don’t really use any.

      View Comment
    • B_hop
    • January 24, 2014
    Reply

    Are Women Really That Pressured To Be Thin By The Media? I hear this phrase all the time and yet there are so many overweight females I see on a daily basis. If women are pressured to be thin and beautiful, I would make the argument that men are expected to be muscular and fit just as much so. Men also see other men who are in great shape all the time: movies, tv shows, any sporting event, etc. Yet men never complain about the media bombarding us with images of fitness and beauty. Why can’t women just be honest with themselves instead of blaming the media on non existent social pressure?

    View Comment
    1. Reply

      The fact most of them are fat points to the answer

      View Comment
    • Kurien2005
    • February 3, 2014
    Reply

    Social Network? Social networking,why it creates rift between husband and wife?why husband need a friend/ or a wife need a friend from a network?why online relationship,or e-pals become,the OTHER person,sometimes threatening the family stability?
    comments / advices,if any

    View Comment
    1. Reply

      Social networking shouldn’t create any rift between couples if that is just what they practice. Everybody needs a friend of the same or opposite sex. Sometimes people forget the limits of friendship. They also become oblivious to the fact that they have a spouse back home and their primary concern should be for their spouses. That is an irrational approach to social networking. In fact it can’t even be considered social networking at all. Either it is cheap flirting or an illicit extra marital affair. Such things naturally cause rifts between couples.

      View Comment
    • Hunter k
    • February 3, 2014
    Reply

    Help With Research Paper On Social Networking? I am writing a research paper on social networking, i really dont even know where to start. i attempted to start an introduction. could you please proof read the paragraphs below and give me any tips? also i need help forming a thesis statement. THNAKS

    The term ???social networking??? is the grouping of individuals into specific groups. ???Social networking??? can be used to explain a number of things. Today ???social networking??? commonly refers to activities that are carried out within specific online services that provide free space and software tools, which allow users to create networks of people and allows individuals to create profiles. Social networking websites, such as MySpace, Facebook, and Bebo allow users to create their own profile by adding personal data.

    Social networking has made a huge impact around the world. Social Networking gave many individuals a mean of communication when countries where in a desperate time of need. Social networking gave protesters a way to communicate during the overthrow of the government in Egypt.

    View Comment
    1. Reply

      Social networking is a wide subject with so many perspectives
      – social
      – business
      – political… etc

      I think you should talk first about what is social networking in general, then take a perspectives & talk about it in details with some cases/examples

      for example social media and the revolution in Egypt (as a fresh case)
      here are some articles may help you

      http://english.ahram.org.eg/NewsContent/5/32/7015/Arts–Culture/Film/Egyptian-Revolution-takes-%E2%80%9CThe-Social-Network%E2%80%9D-to-.aspx

      http://www.cbsnews.com/stories/2011/02/12/eveningnews/main20031662.shtml

      http://socialnetworkingnewsdaily.com/social-networking/social-media-sparks-egyptian-revolution/

      http://www.famousbloggers.net/the-erevolution.html

      http://www.nytimes.com/2009/01/25/magazine/25bloggers-t.html

      http://www.huffingtonpost.com/2011/02/11/egypt-facebook-revolution-wael-ghonim_n_822078.html

      http://www.siliconindia.com/shownews/How_social_media_mobilized_the_Arab_revolution-nid-80376.html

      and of course you can find more through Google

      View Comment
    • Anonymous
    • February 4, 2014
    Reply

    Benefits Of Social Networking? I have to debate about this in my speech class. our topic was that all social networking should be banned under 18. my friend got affirmative and i got negative. well my teacher kept helping my friend and i didn’t get any of this. what can i say to go against our topic? btw my friend is gonna pull the pedofile card what can i say to that
    no their is benifits
    anyways i have to be on the negative side this is a fucking grade

    View Comment
    1. Reply

      -Social networking sites have privacy options and if properly used pedofiles can’t access your information or contact you.
      -It creates infrastructure that is necessary for any group, organization or even country to survive.
      -It is a good way to create awareness about local events including fundraisers, town meetings, college and proffessional sports games, concerts and other shows.
      -my high school student senate had a facebook group that could only be joined by students and it updated students weekly in an inbox message about the upcoming weeks events or other important messages it had for students.
      -social networking sites are good for networking basically. keeping people in touch. there will always be people that will always abuse good things. like cleaning products to get high. some people are just deviant.

      View Comment
    • Aliyah
    • February 5, 2014
    Reply

    Difference Between A Social Movement And A Pressure Group? Main and fundamental difference between the two? its hard to distinguish.. i need to know cause it might come up in my paper.. thanks x

    View Comment
    1. Reply

      Social Movement: Occupy Wall Street which was a grassroots loosely connected movement that went first nationwide, then worldwide

      Tea Party: A Pressure Group because it is funded by wealthy interests such as the Billionaire Koch Brothers and their Corporate funded pressure group “Americans for Prosperity”

      View Comment
    • Mike Janes
    • February 20, 2014
    Reply

    High Blood Pressure When Social? I have normal blood pressure when lounging around at home, but I have anxiety so when I go out in public my BP goes up, if I’m out too long and get home, I feel really tired and have a major headache sometimes due to the BP rise.

    Is there anything I can do about anxiety related blood pressure? I don’t want to take any meds that are for long term, both because they have a rebound effect when coming off them (or need to be life-time meds) but also because of their side effects (Atenolol can provoke type 2 diabetes, others cross the blood brain barrier and cause nightmares and so on)

    Would general exercise help this?? Any kind of herbs or anything?

    Thanks!!!

    (I ask here because my doctor says short bouts of high BP like that is not dangerous, I don’t believe him…it’s painful at the end of the day)

    View Comment
      • Admin
      • February 20, 2014
      Reply

      Hi there,

      Firstly you’re not alone. I suffered the same symptoms.

      The reason that you’re getting these types of feelings is that your ‘fight or flight’ response has been triggered (which is the cause of our anxiety). This makes our body kick out adrenaline which makes us feel like this, including the rise in blood pressure.

      What I would do is treat the cause of the anxiety.

      There are 3 things you can do to help yourself. Firstly, speak to a counselor that you trust and get along with. Don’t be afraid to try different ones to find one that you like. This will help with the thinking side of the issue.

      Secondly, go and get some natural therapy to help you eg. acupuncture or chinese herbs to help balance your body. The reason you’re feeling like this is because your body is out of balance and your ‘fight or flight’ response has been triggered, causing you to feel like that. These therapies will help to relax that and help you feel better.

      Thirdly, do some regular meditation. Meditation helps to calm the nervous system. You can look up free guided meditations online to help you with that.

      Hope that helps!

      View Comment
    • Anonymous
    • March 8, 2014
    Reply

    What Is Social Pressure? I thought that social and peer pressure was the same thing but there is a distinction.Peer pressure is a type of social pressure.What is Social pressure.I needs websites that back up your info.thanks.no guessing.
    i already saw that website thanks tho

    View Comment
    1. Reply

      Social Pressures are the combined pressures that are around you during everyday life such as Peer Pressure, Academic Pressures and Socioeconomic Pressure.

      View Comment
    • Perfection Personified
    • March 12, 2014
    Reply

    Do You Think Racism And Social Pressure Drove Cho To Start The VT Massacre? Just wondering….He didnt seem like the cool guy now did he?

    My thoughts and prayers go out to the friends and families of the victims….they’re in a better place now

    View Comment
    1. Reply

      Racism and social pressure may have been contributing factors but I’m sure there were others as well. People deal with all kinds of problems everyday but they don’t lash out the way he did. It sounds like he suffered from some form of mental illness. It sounds like he was a quiet, shy person who did not fit in. I’m sure this made him feel lonely and over time angry. As a society we don’t do a very good job of reaching out to people who are quiet and shy and making them feel like they are a part of a group. Just because someone is not real outgoing does not mean there is anything wrong with them. They simply have a different personality. However, in our society we only pay attention to people who stand out because they are a jock, beauty queen or just have a really outgoing personality. I encourage all of you, the next time you see someone that looks shy and lonely to reach out to them by saying a kind word and making them a part of your group.

      View Comment
    • Simplejack
    • March 16, 2014
    Reply

    I Want To Create A Social Networking Site? I want to create a social networking site like Facebook or MySpace, that’s exclusively for my country only. How do I do this and can you tell me how (codes, things I need, etc.)

    Thanks
    I want to make profit from my site

    View Comment
    1. Reply

      Nowadays social networking is as simple as drag and drop.
      but if you need more fancy codes and you want to learn it from scratch.
      http://www.w3schools.com
      they called it CSS

      to make your goals focus in the right spot, here some social networking that might fit with your need
      + http://en.wikipedia.org/wiki/List_of_social_networking_websites
      after you decide it, you can add applications to your page

      btw, if you really want to make profit, i recommend you make a blog then add google adsense.

      list of blogs
      + http://www.toprankblog.com/rss-blog-directories/
      something related
      + http://technorati.com/blogs/directory/
      and here’s your Money maker
      + https://www.google.com/adsense/

      good luck

      -de

      View Comment
    • Boooooogalo
    • March 17, 2014
    Reply

    Is This Social Anxiety? So I recently started a University after taking a couple years off school (already have my associates) I’m 23 and I’m an Engineering major. In some of my larger classes the teacher will walk around and call on random students, he then has them stand-up and answers questions and so forth. When he calls on someone around me, my body goes into a shock (like I’m scared he is gonna pick me) My heart races, my palms sweat, and my throat goes instantly dry, I can’t hardly sit still and I’m always bobbing my knees up and down. I WANT TO SKIP CERTAIN CLASSES! I went to a doctor to talk about my symptoms and the fact I was there to talk about it INSTANTLY made me anxious, the nurse told me my blood pressure was high (I was nervous about being at the doctor for this) the doctor gave me same anti-depressants but I explained to her I’m farrrrrr from depressed. I’m afraid this is a sort of social anxiety. I have no problem making small talk with one or two people, but anymore than that and I get a little nervous.

    View Comment
    1. Reply

      Also called social phobia, social anxiety disorder is a chronic form of anxiety which plagues many people, and is currently the third most experienced anxiety disorder in the US. Explained as an irrational fear of being in social situations, social anxiety can prevent sufferers from developing normal relationships, keep them from participating in activities and basically enjoying a normal life. Because of a constant fear of not fitting in, or embarrassing themselves, people with this disorder tend to be very anti-social, spending most of their time alone, or with only a specific few, trusted individuals.

      Shyness or Social Anxiety Disorder?
      It is very natural for people to be shy at times. Shyness is a normal emotion experienced by normal, healthy people of all ages, from very small children, all the way through adulthood. It can be a good emotion to experience, too; in a way, shyness acts as a bit of a safeguard to keep us humble, and keep us on our toes in situations such as receiving compliments or being around someone we are attracted to, allowing us to create deeper bonds with people as a result.

      However, shyness that goes to extremes, making it impossible for a person to do things such as make eye contact with

      View Comment
    • RicePicker
    • March 25, 2014
    Reply

    Linking Social Networks? I’m creating a bunch of social networks for the company I’m working for. Could someone tell me how i can link Facebook, MySpace, Twitter, Windows Live, Tagged, etc together so that I can make a common post? Like when I post on one of the social networks, the link will automatically post the same thing on the other networks.
    Fine, I’m making accounts on Facebook, MySpace etc. for the company and want to link them together. How can I link them together?

    View Comment
    1. Reply

      Not possible. Each social networking site is owned by a different company with no link between them.
      Why do you say you’re CREATING social networks and then go on to talk about existing social networking sites
      Which company wants to link social networks? the vast majority of companies actively block access to social networks as they are in no way work related

      View Comment
    • Tiff
    • March 28, 2014
    Reply

    What Is Online Social Networking? What i mean by this question is that i want to know what ONLINE social networking is. This is Facebook or Twitter.

    View Comment
    1. Reply

      Dear Tiff,
      Online Social Networking refers to a procedure in which there is a website, where many people can log in after opening their account and can then interact with each other through Public Blogging or Private Messaging. Apart from Facebook or Twitter, I have also come across a new social networking site whose URL is http://www.corlif.com, which also supports voluntary online charity by it’s members.

      Corlif consists of useful features like WRITE TO SANTA, APPLY FOR PHILANTHROPIST USER and CHARITY which will act as a potential source for serving mankind directly or indirectly.DESKTOP e-JOURNAL is another worth mentioning feature in Corlif that requires a person to download this software and jot down their thoughts revolving their daily life or happenings to upload it later on Corlif for the sake of sharing.

      So Tiff, all the best to you and Happy Social Networking ?

      View Comment
    • SharpMan
    • April 1, 2014
    Reply

    What Is The Best Arabic Social Network? Best Arabic social network

    View Comment
    1. Reply

      There are large number of Arabic social network out there, and the number is going up. The best social network for Arab world I would say http://www.arabonet.com its one of a kind, using Arabonet.com you find Facebook and majority of social network features. Below a list of Arabic social networks:

      http://www.arabonet.com

      ???? ?? ???? ????? ????????. ????? ?? ?????? ??? ?????? ??? ? ?????? ??????? ?????????? ?????? ????????? ?? ???????? ???????? ???????. Arabonet.com is an Arabic social network utility that connects Arab people.

      http://www.arabfriendz.com

      ArabFriendz.com is an arabic virtual community and social networking site that allows users to network, meet people, browse their profiles.

      http://www.yallahabibi.com
      YallaTunes.com is an Arabic music and social network.

      aywaa.com

      The New Arab Social Arab Network Arabic Social Networking that Connect Arab Friends, Arabic Family, and Arab Coworkers and Share Daily Life.

      View Comment
    • Simplejack
    • April 10, 2014
    Reply

    I Want To Create A Social Networking Site? I want to create a social networking site like Facebook or MySpace, that’s exclusively for my country only. How do I do this and can you tell me how (codes, things I need, etc.)

    Thanks
    I want to make profit from my site

    View Comment
    1. Reply

      Nowadays social networking is as simple as drag and drop.
      but if you need more fancy codes and you want to learn it from scratch.
      http://www.w3schools.com
      they called it CSS

      to make your goals focus in the right spot, here some social networking that might fit with your need
      + http://en.wikipedia.org/wiki/List_of_social_networking_websites
      after you decide it, you can add applications to your page

      btw, if you really want to make profit, i recommend you make a blog then add google adsense.

      list of blogs
      + http://www.toprankblog.com/rss-blog-directories/
      something related
      + http://technorati.com/blogs/directory/
      and here’s your Money maker
      + https://www.google.com/adsense/

      good luck

      -de

      View Comment
    • 사랑해♡_♡
    • April 10, 2014
    Reply

    Debate FOR Social Networking? Our thesis is that social networking not only strengthens relationships between individual people, but also between whole communities.Okay, so i need to do a 5 minute speech for the conclusion of a debate. so basically, i was talking about all the important points in my team’s argument which is like … easy to maintain relationships with abroad….you can actually think before you say something to your friend…and people with common interests can get together through internet. But that’s only like 2 minutes. PLEASE HELP ME!!!! what more should i say?
    hi again. heyy, i got a really good answer but the thing is i already have my points down. my team has already chosen our two arguments. and i’ve stated those in my conclusion. I also heard that you CANNOT put new info into the conclusion, so sadly i can’t use some of the good examples that i got. But what i DO need help on is what else to put in conclusion. Like should I put something like a hook or what other than my arguments? If so, could you give me some examples?

    View Comment
    1. Reply

      Social networking is also a wonderful way to get a point across to many others. Community sites such as facebook allow their users to start groups which have a common goal to make a difference in the world. Unlike the groups who share a common interest such as music genre, these groups (such as GreenPeace and Women Against Drunk Driving) gather together and try hard to make an impact on the world. Often these groups can let the government know about what it is that needs to be different.

      Another use for a social networking site is not for actual users but for other people – such as an employer. While this can be a double edged sword – community sites allow your boss or potential employer to see information about you that may not be (and most likely isn’t) on your resume. This kind of practice is getting more common every day as social networking sites grow and the technological industry expands into all others, letting employers to check employee’s profiles without leaving their desk or making any calls.

      Social networking, while not designed specifically for this pupose, can be educational in many ways. Everything that is being said by users on the community sites, often comes from personal experience and by reading it, you udnerstand a bit more about things and sometimes learn something new. Joining groups, making friends and chatting can be not only fun but be a good resource of knowledge in different situations if the need arises.

      Thank You

      View Comment
    • Anonymous
    • April 19, 2014
    Reply

    What Is The Difference Between Peer And Social Pressure? I am writing an essay comparing the two stories-Things Fall Apart and Shooting an Elephant and my teacher wants us to compare and contrast how the characters deal with social and peer pressure, but don’t really understand.

    View Comment
    1. Reply

      A peer is somebody who is in a same class or group as you. Whether it be age, gender, race, social status, class grade, anyone in the same group as you. Pressure is what they apply for you to go against laws, things that are acceptable, traditions, in favor of proving your allegiance to the group. Kids your age pressuring you to do drugs, sex, cigarettes, shoplift, is peer pressure. People of the same minority race may pressure others of the same minority to join protests against civil injustices they believe are being committed against the group.

      Social pressure is the opposite. Society as a group including everyone has laws, codes of conduct, moral codes, they expect others in society to live by. They pressure you to live by the codes and laws established by the general population and society, above and over your allegiance to your peer groups.

      View Comment
    • Chester
    • May 17, 2014
    Reply

    What Is The Difference Between Peer And Social Pressure? I am writing an essay comparing the two stories-Things Fall Apart and Shooting an Elephant and my teacher wants us to compare and contrast how the characters deal with social and peer pressure, but don’t really understand.

    View Comment
    1. Reply

      A peer is somebody who is in a same class or group as you. Whether it be age, gender, race, social status, class grade, anyone in the same group as you. Pressure is what they apply for you to go against laws, things that are acceptable, traditions, in favor of proving your allegiance to the group. Kids your age pressuring you to do drugs, sex, cigarettes, shoplift, is peer pressure. People of the same minority race may pressure others of the same minority to join protests against civil injustices they believe are being committed against the group.

      Social pressure is the opposite. Society as a group including everyone has laws, codes of conduct, moral codes, they expect others in society to live by. They pressure you to live by the codes and laws established by the general population and society, above and over your allegiance to your peer groups.

      View Comment
    • _
    • May 31, 2014
    Reply

    What Are Some Social Pressures That Could Occur Whilst…? On a Jury (Jury duty)?

    What are some social pressures that could affect the jury?

    Thanks

    View Comment
    1. Reply

      If the case is publicized then the jury could be affected by subjective opinions of the general public or those of people they know who have seen coverage in the media. Also emotional reactions (eg sympathy for a victim) and social biases (homophobia or racism for example) can keep the jury from seeing the case objectively – they may make up their mind before hearing the evidence.
      Also, jury members may find themselves subjected to social pressures from other jurors during deliberation, especially if they are quite persuiasive and dominant or if the majority of the jury shares the same opinion, the minority will feel pressured into changing their decision.
      Hope this is the kind of thing you were looking for – K

      View Comment

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