So, now Im left with the job of branding ME. I need to sell ME. I understand what it takes – I simply need to do it.
For when in my life, I am going to attempt to do things “the method they are supposed to be done” (or, a minimum of according to what “the experts” say). And, that is going to consist of branding myself. Its actually what Google desires (see Huff Post, Mashable, PerezHilton, ProBlogger, CopyBlogger, and our fvorites like Facebook, Twitter, etc. etc.).
( And, I need to do this NOW).
Its no longer about the product, it has to do with the brand.
Just a small group of customers and partners – previous and present. My online existence has actually been primarily as a lurker – not so much because I have absolutely nothing to state, but because once I say it I may be trapped in a long, dragged out conversation I may want to avoid.
I got this believed from this post by Jon Leger. In it he states
Are you luring them with giveaways and discounts to get on your mailing list, or to connect with you via Facebook, Twitter, Google+? Do you have a forum where clients (or readers) can go to ask questions, make tips, link with each other? Are you converting those walk-ins into clients and building brand commitment?
Can you say relationship marketing? Basically – brand names sell.
Its All About Me
I remember checking out not too long ago this belief from a respected (grayhat) online marketer.
The web is a giant cesspool of self-interest.
You see, I am a programmer – and a damn good one. I have actually long specialized in doing what others consider to be “the impossible” (to me it simply becomes “the unlikely”). I would have to state Im in the leading 20% a minimum of in my fields of knowledge – in a couple of things much, much higher than that.
The Social Networks – to me – are something that I have a look at when Im really, actually bored and have nothing much better to do. They are the bottom feeders in my life.
Now Its Really All About Me
Where am I going with this babble? Now I have to produce my own brand name.
Kid, was he right on the money. Why else would millions of words of “blech” be flowing around the web every 2nd by means of social media addicts, besides as an outlet for the continuous chant of “Me! Me! Me!”? Look Joe, I – and about 6 billion other individuals – do not care that you simply consumed a Pop-Tart, and it was stale. Quit daydreaming that we do.
Branding needs to be taken seriously by little companies (premierlinedirect.co.uk).
Twitter, [Crowdsource] Thyself for Cash-Flow Growth (zanesafrit.typepad.com).
My online existence has been mostly as a lurker – not so much due to the fact that I have absolutely nothing to say, but because as soon as I say it I may be trapped in a long, drawn-out discussion I might desire to prevent.
Now Im left with the task of branding ME.
For once in my life, I am going to attempt to do things “the way they are expected to be done” (or, at least according to what “the experts” say). And, that is going to consist of branding myself. Now I have to develop my own brand name.
This is one of the reasons I really dont like Facebook (aside from as a marketing tool), and Twitter isnt much better (although generally more amusing). LinkedIn has its purpose, and does seem to be policing itself much better, however Im still not sold. Google+ is just another effort by the Big G to envelop everybody else (and it may work).