For once in my life, I am going to try to do things “the way they are supposed to be done” (or, at least according to what “the experts” say). And, that is going to include branding myself. It’s really what Google wants (see Huff Post, Mashable, PerezHilton, ProBlogger, CopyBlogger, and our fvorites like Facebook, Twitter, etc. etc.).
It’s no longer about the product, it’s about the brand.
I got this thought from this post by Jon Leger. In it he says
So ask yourself: when you build a site, is it just to try and rank for a specific set of keywords for the purpose of generating some AdSense clicks and sending the visitor on their merry way? Or are you creating great content to get those “walk-ins” engaged? Are you enticing them with discounts and freebies to get on your mailing list, or to connect with you via Facebook, Twitter, Google+? Are you offering something nobody else in your market has? Do you have a forum where customers (or readers) can go to ask questions, make suggestions, connect with each other? Are you converting those walk-ins into clients and building brand loyalty?
Can you say relationship marketing? Simply put – brands sell.
It’s All About Me
I recall reading not too long ago this sentiment from a respected (grayhat) marketer.
The internet is a giant cesspool of self-interest.
Boy, was he right on the money. Why else would millions of words of “blech” be circulating around the internet every second via social network addicts, other than as an outlet for the never-ending chant of “Me! Me! Me!”? Look Joe, I – and about 6 billion other people – don’t care that you just ate a Pop-Tart, and it was stale. Quit fantasizing that we do.
This is one of the reasons I really don’t like Facebook (other than as a marketing tool), and Twitter isn’t much better (although generally more entertaining). LinkedIn has it’s purpose, and does seem to be policing itself better, but I’m still not sold. Google+ is just another attempt by the Big G to envelop everyone else (and it may work).
The Social Networks – to me – are something that I check out when I’m really, really bored and have nothing better to do. They are the bottom feeders in my life.
Now It’s Really All About Me
So, where am I going with this babble? Simple. The Social Network revolution has left me out (yes, I take at least some of the blame). So, now I have to create my own brand.
You see, I am a programmer – and a damn good one. I have long specialized in doing what others consider to be “the impossible” (to me it just becomes “the unlikely”). I would have to say I’m in the top 20% at least in my fields of expertise – in a few things much, much higher than that.
But, who knows about me? Practically nobody. Just a small group of clients and associates – past and present. I have had a couple small articles published, but that’s about it. My online presence has been mostly as a lurker – not so much because I have nothing to say, but because once I say it I may be trapped in a long, drawn-out conversation I may want to avoid.
So,now I’m left with the task of branding ME. I need to sell ME. I know what it takes – I just need to do it.
(And, I need to do this NOW).
- Branding needs to be taken seriously by small businesses (premierlinedirect.co.uk)
- Twitter, [Crowdsource] Thyself for Cash-Flow Growth (zanesafrit.typepad.com)