We sat down with a CRM expert to discover all the secrets involved. Here’s our results.
Why should we worry about CRM?
Most businesses, especially those engaged in e-commerce and business-to-consumer services, find that CRM software is of utmost importance to their company. There’s no doubt the proper CRM package will do wonders for business-to-customer relationships.
Can you give up a quick definition of what a CRM is?
A CRM, also known as a Customer Relationship Management system, is another way to describe the strategies, activities, and tools a firm uses to improve the business’s relationship with customers. This is accomplished by collecting and analyzing data from all the different interactions the business has with customers.
Everything from sales history to product preferences to marketing material acceptance, as well as social media is included. The key to improving efficiency is automation, and the CRM software should do exactly that. The more quickly and accurately the CRM can do that, the better the final analysis of the data gathered will be.
What should be included in a good CRM system?
That’s actually a pretty subjective question since each company is different.
The goal of adopting a CRM system should be to automate redundant tasks, cut costs, and improve analysis times. But, since every business is different, we want to we can rule out the systems that will cost you an arm and a leg to purchase and maintain.
Here’s what a few of the more well-known CRM software vendors have to offer.
Microsoft Dynamics, SugarCRM, and SalesForce Pro are three of the CRM industry’s heavyweights. They are all considered proprietary software products, which means that customization, support, and upgrades have to be taken care of by the vendor or one of their business partners.
It can be costly.
SuiteCRM, on the other hand, is a great platform as well that offers many features. The beauty of SuiteCRM is that it is open source – which means it’s absolutely free and you still get all of the features!
All four of these vendors’ offers services like campaign, account, lead tracking to outlook integration, report generation and mobile capability.
That sounds great. But does is really match the more expensive CRMs?
Let’s compare SuiteCRM and SugarCRM. These packages compare favorably as far as offering the most bang for your buck.
The former offers maps, event logging and tracking, as well as invoicing in addition to all the features SugarCRM has to offer. The latter is priced at around $7000 while SuiteCRM costs nothing. To demonstrate this, take a look at the comparison chart at http://www.fynsis.com/suitecrm-comparisons.
The comparison suggests you can get improved marketing, sales, contact center and Geolocation automation with SuiteCRM than you can with either Microsoft Dynamics or Salesforce Pro. While SalesForce pro may offer a slight advantage with transaction processing, it’s have to justify the $12,000 price tag on that basis alone.
This is especially true if your firm is just starting up.
Where can we go to learn more about SuiteCRM?
You can get a free SuiteCRM demo. Go to http://www.fynsis.com/suitecrm-demo and register there. Don’t worry, there’s no payment method or credit card details required.
Both Microsoft Dynamics and Salesforce Pro offer trials, but their software and support tends to be suited for enterprise operations.
Any other thoughts?
It’s impossible, of course, to envision an all-in-one approach that works for everyone, but SuiteCRM is a platform that may provide an adaptive solution across all contact points between you and your customers.
A creative approach is absolutely necessary to build trust and loyalty, and ultimately attain understanding about your customers. Reducing costs and improving efficiency by embracing a CRM solution should be an obvious goal.
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