Well, as far as Social Media is concerned, it seem I’ve missed the boat – mostly.
Twitter was great, but now it is just so much noise its hard to make heads or tail of it sometimes. Facebook is still evolving – I still don’t know where it will wind up for a lurker like me. Google Plus is… well, a grand experiment that will eventually fail (I think) because the other big networks will just adopt Google’s strategies and do it more quickly (funny how Google is now perceived as the “dinosaur” by most).
Pinterest – I like it, but it’s so young and will be unpredictable for awhile. It has done more to spawn new plugins and Pinterest-like WordPress Themes than its predecessors, though. I hope that means its more than just a fad. As it is, it looks like you need thousands of followers to really make an impact on Pinterest at this time.
So, that leaves LinkedIn.
I watched a series of videos by Lewis Howes, author of “LinkedWorking” (shown below this post). I got to watch the videos after clicking this link. I sat through his sales video (I would like to get his LinkedInfluence video course – it does sound good), and when I tried to close the window one of those “Wait! Don’t Go” dialog boxes popped up with a free mini-course. Gave him my email address and started watching the videos.
They are impressive. Very informative.
I decided to follow the strategies in the videos and “pimp” my LinkedIn profile. So far, so good. Here’s the steps as recommended (or, you can just click on the link above and get on his email list :))
Make it look like a good, keyword-rich website title. Capitalize words, put multiple skills in it (if desired), and over-sell a bit. My new headline looks like
AS400/iSeries/Systemi/IBMi Programmer & Expert | PHP/Wordpress Coder & Web Developer | Social Media & SEO Consultant
I may tweak it over time, but for now I think that will do.
I was most impressed by how Lewis Howes is the #1 result for the search term “sports” on LinkedIn. That’s impressive SEO.
His suggestions are (besides the keyword-rich headline) to make sure plenty of appropriate keywords are in
- The current work information – especially the title of the job
- The past work information – ditto about the title
- Peppered throughout your summary information
- Added to the “specialties” section (accessed along with your summary)
According to Howes, those are the most important spots.
Blog and Other Websites
Connecting to websites is easy. I had no idea there was a WordPress app on LinkedIn. I connected this blog, and may connect something else in the near future. There is also an events module, Twitter module, and a number of others I will have to look into.
But, right now I have to get some other stuff done. I will very likely continue this…
(Edit: I’ll be damned. After making the changes and writing this post I did a couple LinkedIn searches. I came up at #3 for both “AS400” and “iSeries”.)
- 6 Things on Your LinkedIn Profile That Shouldn’t Be on Your Resume(mashable.com)
- How Authors and Writers can use LinkedIn Effectively – Applying LinkedIn Applications(womanontheedgeofreality.com)
- [VIDEO] How To Maximize your LinkedIn Profile(rackspace.com)
- 9 Tips for Building A Powerful LinkedIn Profile(upandrunning.bplans.com)
- 10 LinkedIn Tips for Growing Your Business(jeffkorhan.com)