Thursday Thought: Customer, Product, Victim?

Advertising

This thought comes from Uncommon Wisdom, and it is certainly very wise. They ask, “Are you the Customer? Or, are you the Product?”

Think about it the next time you decide you’re going to go online and search for your next purchase. You may think of yourself as the shopper or the customer, but remember that Google (and Yahoo, etc.) is offering you (yes, you) as a “product” to their advertisers.

Google, nowadays, is really nothing more than a giant advertising channel, and if one of their advertisers can influence your purchase decision, then Google has successfully delivered a product (you) to that customer (advertiser). Hooray. Beyond hat, they could care less if you really find anything that interests you or fulfills your requirements during your stay online, unless it brings you back at a later date as a product for another advertiser.

Advertising advertising

Google should probably change their basic slogan from “Don’t Do Evil” to something like “Don’t Do Anything to Piss Off the Advertisers”. Or, maybe just “Don’t Do Anything Worthwhile”.

Most website owners feel more like victims in all of this, depending on which Google critter has bitten their ass lately. (Notice how Google uses “cute, harmless” animals – panda, penguin – to represent their slash-and-burn adjustments to their algorithms? Why, how could a cute little panda actually hurt me?).

Affiliate website owners – Amazon, eBay, CJ, etc. – who relied at least in part on their online income – really feel like victims. For years they have been doing what they were told (in most cases) – getting a variety of backlinks with searchable anchor text, placing affiliate ads or adsense around their hopefully decent content, and enjoying generally good rankings. Then, one day, the backlinks are “bad”, the content is useless, and because of no more rankings, the ads generate no income.

So. Are you a Customer? Product? Victim?

The original article that spurred these thoughts can be found here. They talk a bit about another search engine as a “private” alternative to Google. Worth reading.

Bye, Bye Google Keyword Tool

Rumor has it the “Google Keyword Tool’ will be discontinued. In its place they will add a new tool they are calling the “Keyword Planner”. I have no idea how it differs.

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Comments

    • Waheed L
    • December 8, 2013
    Reply

    What Is The Best Keyword For LOANS? All keyword tools suck! I tried many of them and every time I get a varied set of results concerning the niches of a general keywords. Building sites takes alot of time and efforts and unless it is fruitful it will be a desperate experiment that takes
    enthusiasm away. Any suggestions?

    View Comment
    1. Reply

      It used to be that you could type the word loans a thousand times in small font colored white on a white background in a webpage. They say this no longer works, but I don’t know. They now say high traffic to a site is now the best way to get higher search results, but I think its more complex, and the best info is what google tells you on its site..

      View Comment
    • Valgyi
    • December 30, 2013
    Reply

    Which Is The Best Long Tail Keyword Research Software? I use Google keyword research tool to find keywords and its suggestion feature. But I need a software which collects large number of long tail keywords. Then it lets me to export the results so as to analyze them. Can you suggest me a good software for finding long tail keywords? Free would be the best, but I’m interested in paid ones as well.

    View Comment
      • Admin
      • December 30, 2013
      Reply

      My favorite tool for getting long tail keywords is Keyword Researcher which uses Google suggest, but it offers very powerful features. This is the best tool I’ve ever met. I always scrape large amount of phrases, than analyze them. It has helped me a lot to find a lot of untapped, profitable keywords.

      View Comment
    • £¤¥€
    • January 20, 2014
    Reply

    What Would Be The Best Way To Maximize Traffic To This Website? The website is http://www.all-inclusive-deals.co.uk It is a brand new domain and I need to get more traffic to it. It already is on the first page on Yahoo for “All inclusive Deals” and the Google keyword tool suggest that exact term is search for a couple of thousand times a month. However, that would be a couple of hundred for Yahoo. Google on the other hand doesn’t show the site in the first 100…

    View Comment
    1. Reply

      Check this,and if you like it I can show you some very helpful tips,Thanks.
      http://www.ziabestonlinedeals.com

      View Comment
    • A b
    • February 7, 2014
    Reply

    Google Adsence Keyword Tool. It Gave Me Keywords When I Had No Main (index)page. How Is This?

    View Comment
    1. Reply

      Because google are greedy and will look for any opportunity for people to click on their ads and make them some more money.

      I don’t think a blank page is going to stop them, they would just start putting any old ads on there.

      View Comment
    • Universal Citizen
    • February 15, 2014
    Reply

    Understanding & Applying Keyword Outputs From Google Adwords Tool? Hello,

    I entered the URL of a web page from some one else???s website into the Google Adwords tool. However, I do not understand the output.

    Firstly, from where do the grouped keywords originate? In some cases, the keywords did not even appear exactly that way on the page. (Example ???gateS (7)??? appears but the source page???s only has ???gate??? within the title, keyword and body tags). Is ‘gates’ more popular for searchers than gate???

    More importantly, how do I use the groups? For example, do I apply all those keywords with good results for other columns (advertiser compeitiion, local search volume & global monthly search volume) if I wanted my site to appear in the numbers 1 to 3 spots? Within which tags (title, meta keyword, meta description or body tags should I place these keywords?

    Thanks!
    I just want to use the keywords, not bid on them.

    View Comment
      • Admin
      • February 15, 2014
      Reply

      Universal Citizen,

      === “Where do the grouped keywords originate from?” ===

      They come from the bank of keyword combinations searched for by people on Google. They are mapped with advertising intelligence coming from Google AdWords.

      === “How do I use the keyword groups?” ===

      First part is keyword combinations that Google relates directly to the content (page or keyword list) submitted. So a reported keyword may not appear on the list or page to the extent that Google sees a direct relationship between the two (e.g., singular/plural, synonyms, acronyms).

      Second part is a list of keywords Google suggested thatn widen a little bit (sometines too much) the scope of related topics.

      === “Within which tags should I place these keywords?” ===

      The one you mentioned, plus, among others:

      – URL (i.e., file name, directory, domain, subdomain)
      – title
      – meta description (for search result snippet)
      – meta keywords (less important nowadays, useless for Google)
      – headings (h1, h2, etc.)
      – bold/italic
      – alt of images
      – title of anchors
      – text of anchors
      – all over the body (of course)

      Note: using the submission of URL to generate KWs is valuable to see how Google understand your page, i.e., would qualify your page for a good rank within search results. To get ideas on KW’s to write about, better iterate thru the tool by submitting KW you deem interesting to write about.

      Pascal

      View Comment
    • Leprachauneto
    • February 17, 2014
    Reply

    Google Keyword Tool Alternative? Now that google posted on their keyword tool page that, “In the coming months, the external Keyword Tool will no longer be available”, is there any alternative similar to the Keyword tool to use in the future?

    View Comment
      • Admin
      • February 17, 2014
      Reply

      Here are a bunch of tips and resources for finding keywords that are effective for your website:

      How to Select Good Keywords – http://www.developer-resource.com/how-to-select-good-keywords.htm

      The Keyword Search – http://www.developer-resource.com/the-keyword-search.htm

      Keyword Research Tools – http://www.developer-resource.com/keyword-research-tools.htm

      Free Web Marketing Tips – http://www.small-business-software.net/free-web-marketing.htm

      Determining Keywords – http://www.small-business-software.net/determining-keywords.htm

      Goodluck!

      View Comment
    • Nirmala
    • February 24, 2014
    Reply

    What Does Google Keyword Volume, Tool Give Such Low Monthly Search Data ? I am trying out the key word search tool in Google adwords. This gives the average number of times people have searched Google for a certain keyword. The numbers seem really low. For an example, when putting the search term “god” , according to the tool , only 450,000 people use that term per month. That is crazily low. In the past, Google had this tool on its own, without being embedded in adwords. I am sure the search term for god would have made the tools report millions of uses, instead of the current low number. Any insight would be great.
    Sorry I meant to say “Why” in the question header.

    View Comment
      • Admin
      • February 24, 2014
      Reply

      It is an important to checkout the keyword volume before starting SEO. Google adwords is the best tool for checking all the local and global monthly search volume of the keywords.

      View Comment
    • Bryan I
    • March 7, 2014
    Reply

    How Do You Find Out Google Keywords? I’m think that keywords are what I am looking for…I am trying to find out what terms are used the most to locate businesses like mine on Google as well as other search engines, is there a way to find out what terms are used more than others/?

    View Comment
    1. Reply

      There are a lot of keyword tools that you can use. Google has a free tools that gives you a rough idea of what people are searching for:
      https://adwords.google.com/select/KeywordToolExternal

      You can discovery trends in keyword usage here:
      http://google.com/trends

      Here are a few paid keyword tools:
      http://www.wordze.com
      http://www.wordtracker.com
      http://www.keyworddiscovery.com
      http://www.nichebot.com (my favorite)

      Find keywords that have been used within an industry and on individual sites here:
      http://www.compete.com

      Here is another tools from seo book:
      http://tools.seobook.com/keyword-tools/seobook/

      Other things you can do are find keyword suggestions and synonyms start with these:
      http://www.google.com/webhp?complete=1&hl=en
      http://www.googleguide.com/tag/synonyms

      Easily enter a keyword phrase and get many variations of the phrase and in different orders:
      http://www.keywordtumbler.com/

      If you want to read about keyword on page usage I wrote an article about it here:
      http://www.informitus.com/keywords-and-phrases.html

      That should get you started.

      View Comment
    • Darshan
    • March 9, 2014
    Reply

    I Want To Know How To Use Or Mean Of Google Keyword Find Tool.? After entering in “word or phrase”
    then “web site”
    then “category”
    then “search”

    there is some results are shows what’s that’s meaning
    which results are best for me to choose
    after that what should i do for subject to SEO

    View Comment
    1. Reply

      Keyword research - is a crucial part of SEO.
      When choosing keywords, it is important to consider the following points:
      1) The traffic for the keyword
      2) Keyword competition
      3) The chance a keyword has of converting

      By considering these points when carrying out your keyword research, you can ensure that you are targeting the best terms for your business, and have a better chance of ranking well on Google.

      View Comment
    • Joe D
    • March 22, 2014
    Reply

    Search Terms In Google? Setting up a website but need to know what search terms i should target for my industry, how can i find out what are the most popular terms being searched on google?

    View Comment
    1. Reply

      Go to google and type in “traffic estimator” and “keyword tool” these ae googles tools to help webmasters gauge potential traffic and how much it might cost to compete in Ad Words.

      View Comment
    • Soleh
    • March 30, 2014
    Reply

    How To Use Google Keyword Tool? The external keyword tool

    View Comment
    1. Reply

      Google keyword tools supplies a n excellent idea about your site keywords. The tool is free and available for all user., regardless whether you have a Google AdWords account. This tool gives you a rough monthly estimate of the search traffic for different terms and provides you with a list of terms based either on your website or on any keywords.
      To know how to sue check here – ehow.com/how_4669788_use-tool-step-step-guide.html
      Steps:

      Open another tab and go to Google keyword tools.

      Conduct a search for the keywords. Type the keywords and enter the security word then click on "Get Keyword Ideas"

      Look at the first item in the table that appears it is the keyword , in the first column. The second column shows the amount of advertisers competition for those keywords. The third column has search volume. The fourth column is the Average search volume for a 12 month period. That means that 27,000 people are looking for those words every month. That’s a pretty good number

      View Comment
    • Anonymous
    • April 1, 2014
    Reply

    Anybody Please Suggest Keyword Estimate Tool? Hi,
    If you have any idea about keyword monthly searched within Google, yahoo, live there was spcky.com but it not working. Is there other keyword tool which will fulfill my requirements. please

    View Comment
    1. Reply

      Google actually provides a great free keyword tool – https://adwords.google.com/select/KeywordToolExternal

      View Comment
    1. Reply

      I always use adwords.google.com for keyword discovery… I tried Youfindr.com but google is good in all means

      View Comment
    • Darshan
    • May 9, 2014
    Reply

    I Want To Know How To Use Or Mean Of Google Keyword Find Tool.? After entering in “word or phrase”
    then “web site”
    then “category”
    then “search”

    there is some results are shows what’s that’s meaning
    which results are best for me to choose
    after that what should i do for subject to SEO

    View Comment
    1. Reply

      Keyword research - is a crucial part of SEO.
      When choosing keywords, it is important to consider the following points:
      1) The traffic for the keyword
      2) Keyword competition
      3) The chance a keyword has of converting

      By considering these points when carrying out your keyword research, you can ensure that you are targeting the best terms for your business, and have a better chance of ranking well on Google.

      View Comment
    • Valgyi
    • June 1, 2014
    Reply

    Which Is The Best Long Tail Keyword Research Software? I use Google keyword research tool to find keywords and its suggestion feature. But I need a software which collects large number of long tail keywords. Then it lets me to export the results so as to analyze them. Can you suggest me a good software for finding long tail keywords? Free would be the best, but I’m interested in paid ones as well.

    View Comment
    1. Reply

      My favorite tool for getting long tail keywords is Keyword Researcher which uses Google suggest, but it offers very powerful features. This is the best tool I’ve ever met. I always scrape large amount of phrases, than analyze them. It has helped me a lot to find a lot of untapped, profitable keywords.

      View Comment

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