Google is Not “Magic”

English: photo of someone wearing a Google NOO...

A few recent posts by Becker at Source-Wave.com have confirmed my faith that at least some of the internet gurus are not complete idiots. Becker, a few others like Jon Leger, “get it” – Google is not spying on you with a all-seeing crystal ball. I know, I’m a programmer, and some of the rumors surrounding the “power” of Google and SEO/IM just blows my mind.

Becker explained it best, I think – Google has a set of metrics (another term for measurements) that they use to rank sites. If you fit into a good metric, you get points. If you fit into a bad metric, you lose points. It’s as simple as that.

They real key to success vs. de-indexing is what your site looks like when the “human” robots visit it. You can do everything right regarding Google metrics, but if your site looks spammy, deceptive, or misleading; you can get de-indexed REAL fast. If it looks good/useful/engaging in the eyes of the human, you’ll retain or even gain ranking.

On other fronts –

Apparently Google is dropping some more Google widgets and services. The news is Google Reader is on the way out. Personally, I don’t care. I can read any RSS feed with any of my browsers, and there are other feed readers out there that are probably better, if one wants to use a feed reader. Browser add-ons and widgets exist for tracking and reading feeds, embracing a number of scrolling headline readers. I really don’t blame Google for dropping the service.

R.I.P. Google Reader.

Morning workout: 40 min elliptical (400 cal), abbreviated upper/lower back. Noon workout: Cycling approximately 6 miles, time unknown – followed by the BEST lunch I’ve ever had, at Stewart’s Steak House in Caldwell. Two skewers of grilled shrimp, sauteed mushrooms, veggies, rice, bread (ate the veggies, rice, bread sparingly), all for $8! I have no idea how they can do that meal that cheap.

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Comments

    • Anonymous
    • December 11, 2013
    Reply

    How To Rank 1 In Google, Bing, And Yahoo And Convert More Sales? I have keywords that are ranking on google, yahoo, and bing at the first page. My problem is how will I be in the top 1 position for my keywords? I keep on building links,but I don’t think it’s enough.

    Also, these keywords are highly targeted and we’re expecting to get sales from it. But we’re not converting much when it comes to organic – seo. Where could be the problem ? Is it still on SEO or on the website already?

    View Comment
      • Admin
      • December 11, 2013
      Reply

      Hazel,

      The first and important part of the equation of reliably marketing a product is to have the right product (i.e., your web site). So you need to ensure your site has strong foundations--otherwise, the building will collapse one day or later.

      In order to build long-lasting traffic from search engines (Google, Yahoo, Bing), it’s very important to do your homework--or make sure you did it right--, as follows:

      --1. The minimum you can’t ignore--

      First, fake sure search engines are fully aware of your site and pages by managing proactively the relationship with them (see my answer to “How to add your webpage to search engine?” in the source section below).

      Second, you cannot improve something you don’t monitor. So I strongly suggest you create a Google Analytics account (http://www.google.com/analytics/, it’s free) and embed the tracking code iin your pages to monitor vital signs of your site (e.g., number of visits, referring sites, keywords searched).

      --2. Building good foundations for global search--

      Implement search engine optimization (SEO) best practices to meet demand (visitors’ searches) with an offer (unique content) (see the source section below for the link to the self-explanatory “Google’s SEO Starter Guide”--a resource I strongly recommend to read). This mainly includes:
      --Identifying relevant topics through analysis of searched keywords
      --Leveraging the right keywords in your pages (e.g., title, description, and keywords metatags)
      --Writing content on identified relevant topics

      IMPORTANT NOTE--Take a closer look at your website through the lens of the Google’s SEO Starter Guide to find out where you can improve it (e.g., page name, page title, description, headers [h1, h2, etc.], content).

      --3. Ensuring local findability--

      Create a profile for your business in search engines’ local business directories (this one is also part of the “How to add your webpage to search engine?”). You should provide info for ALL the fields to have your profile flagged as complete, and most importantly a link to your website.

      --4. Connecting with your audience directly where it is--

      Leverage social media. Create an account in platforms like Facebook and Twitter, start a blog, and keep up the good work by making all of them grow. Search forums--the most overlooked social place--for post related to your business. Bookmark your site for specific topics/tags in sharing platforms like Digg and Delicious. You can also add the ShareThis widget to your site as a wrap of all the social features enumerated above.

      --5. Taking your initiative to the next level--

      Start a Pay-per-Click (PPC) campaign--like Google AdWords or Yahoo Paid Search. It’s really affordable for local businesses. Indeed, it may cost you--a strong suggestion from my own experience--a max daily budget of $5 to generate 5-10 clicks a day, which coupled with a coupon-based ad campaign--e.g., 15% off your next purchase of equipment--would allow you to measure accurately your campaign return on investment (ROI). And furthermore, you’ll have fun.

      Once you start making your website more search engine friendly, you will start reaping benefit from it.

      --Pascal
      .

      View Comment
    • Nakor
    • December 30, 2013
    Reply

    How To Block Sites From Google Search Results? When I’m searching for things, anything at all really, there are often sites that pretend to have what I am looking for. When I find out that they are useless websites SEO’d or whatever then I wish there was a way for me to tell Google that I never want to see that stupid site again. Is there a easy one click way to do this?

    View Comment
      • Admin
      • December 30, 2013
      Reply

      Not on a permanent basis as far as I know but on a per search basis you can do the following.

      You can use the minus operator coupled with the site: operator.

      e.g. widget -site:widgetsales.com -site:wesellwidgets.com

      View Comment
    • Paul S
    • January 10, 2014
    Reply

    How Can I Make A Gadget/widget That Cycles Through Quotes? I am making a website (on google sites) for various real estate ventures and I wanted to make a gadget that goes on the footer that cycles through testimonials from previous satisfied customers. I have the quotes. I just don’t know where to find a gadget like that or how to make one.

    Thanks in advance for your help.

    View Comment
    1. Reply
    • Bluemoonmuse2
    • January 16, 2014
    Reply

    Android Question – How Do You Use Google Reader To Listen To Podcasts? I’ve been using Listen, but I can’t always find a podcast that I want to listen to. I heard that Google Reader expands the choices. How do I find podcasts and download them using Google Reader? Or, is there another good podcast player that’s better? (I used to use iTunes till I exchanged my iPhone for an Evo. Love the Evo tho!)

    View Comment
    1. Reply

      Unfortunately, podcasting apps for Android are pretty weak. Your best bet is probably just to use Google Listen, which will then sync with Google Reader. Then you can find recommendations based on your subscriptions when you’re on Google Reader (although I think that’s only available from your computer and not on your phone).

      View Comment
    • Anonymous
    • January 16, 2014
    Reply

    How Do I Sync My Google Reader Likes With Buzz? Google reader and buzz both have like buttons but they don’t seem to interact by default. I’d like my likes on reader to show up in my buzz feed.

    View Comment
    1. Reply

      Linking it with buzz is one of numerous simple things that google reader can’t do. Google reader is very limited and only updates every few hours for feeds that not many folks are following. It is not very customizable at all. All that I can say is “I’m sorry.” Google is usually coming out with great stuff but not this time. I would try another rss reader unless you like one size fits all.

      View Comment
    • Moti
    • January 22, 2014
    Reply

    Can Desktop Widgets Access Browser Process And Get Its DOM? I would like to use desktop widget (Yahoo widget, google gadgets, microsoft gadagets) to constnatly read the current URL of the Browser and report it to a server.
    So user browses by its IE/FF and the widget monitors its locations.
    The widget gets information from the server that is relevant for the viewed page, and present it.

    Can widgets access the URL/Dom tree/http traffic that are related to Browser process ?

    Thanks in advance.

    View Comment
    1. Reply

      It’s not likely to find a widget to do what you are requesting.
      You can search the gallery.
      http://widgets.yahoo.com/gallery/

      You could create a widget. That’s the nature of widgets, people create them to meet a need.

      Widget Workshop
      Reference, Guides, and Creation Tools
      http://widgets.yahoo.com/workshop/

      View Comment
    • Nomadik
    • January 25, 2014
    Reply

    How Do I Use Google Reader? What is that difference between Google Reader and having a custom Google News page?

    View Comment
    1. Reply

      1. You must have a Google account to use this program. Go to the Google Reader web site and if you don’t have an account, you will be asked to create one. It is free and very simple to create.
      2. Once you have an account and you log in, click on “Your Subscriptions”
      3. Click “Add a Feed” to add a feed you already know.
      4. If you don’t know what you’re looking for, type something you’re interested in in the top search bar and click “Search for new content”
      5. It will come up with a few different feeds related to your search.
      6. Example- a search for animals gives the following results: “People for the Ethical Treatment of Animals (PETA): The animal … “, Friends of Animals, etc.
      7. Any of these you can subscribe to. It does not cost anything and you just add a label and click subscribe and you now get that feed whenever they update the website.
      8. You can unsubscribe from a feed by clicking the down arrow on the right side of the screen. Next to the words “more options”.
      9. Also, you can Gmail an article or blog an article.
      Hope it helps you. For more information you can go through http://www.iyogi.net

      View Comment
    • DantheMan!
    • January 31, 2014
    Reply

    Dsi Memory Card Reader? I have a dsi but there’s a problem. My computer doesn’t have a memory card slot. I’ve heard there’s this thing called a memory card reader, but I don’t know where because I need a reader that can handle a 4gb SanDisk memory card. Please help. I really want to put music on it because I lost my mp3 player.

    View Comment
    1. Reply

      Google “USB card reader” — they’re everywhere

      i got one at Wal-Mart for $8, and it works great

      here’s one for ONE PENNY (lolwut?) on Amazon:
      http://www.amazon.com/Memory-Reader-Writer-MINISD-MOBILE/dp/B000Z9R2QQ/ref=sr_1_10?ie=UTF8&s=electronics&qid=1260212690&sr=1-10

      View Comment
    • Maku kaija
    • February 7, 2014
    Reply

    Is There Any Chance To Get Google Buzz Widget For WordPress.COM?

    View Comment
    1. Reply

      Did you look under your help tab to see if there is a widget there? There seems to be for every thing else. The help tab is on the upper right hand of your screen. You can search as well.

      View Comment
    • Simply
    • February 27, 2014
    Reply

    Widget For Xp Download? Can give me some sites?

    View Comment
      • Admin
      • February 27, 2014
      Reply

      Try yahoo widgets, google widgets etc

      View Comment
    • Marfinites
    • March 4, 2014
    Reply

    How To Subscribe To Non RSS Pages On Google Reader? Hello, i am very fond of Google Reader. I wish to use in all website i enjoy. However a lot of them have problems to subscribe. Is there a way for me to subscribe to them via Google Reader? I know there are other ways, but i love the fact that Google Reader has all the stuff gathered in the same place.

    Thanks in advance.

    View Comment
    1. Reply

      Assuming you have a Google account, go to http://www.google.com/reader to sign up for Google Reader. To subscribe to feeds, see (should work for most sites that don’t have an RSS button) http://support.google.com/reader/bin/answer.py?hl=en&answer=69968&topic=12011&ctx=topic or click the orange RSS button if the site has one and choose Google Reader.

      See also “Finding feeds” http://support.google.com/reader/bin/answer.py?hl=en&answer=70002

      View Comment
    • GoonerH
    • March 9, 2014
    Reply

    Can Someone Help Me With Google Reader? I only discovered it today, so i don’t know much about it.

    My questions are:
    Does it always take 15-30 minutes after the article has been published on its original website (eg BBC) for it to appear on google reader? And if so, does that time vary for different subscriptions?

    Is it possible to make folders within folders? If so, then how?

    View Comment
    1. Reply

      Google Reader is a Web-based aggregator, capable of reading Atom and RSS feeds online or offline. It was released by Google on October 7, 2005 through Google Labs. Reader graduated from beta status on 17 September 2007.Items in Google Reader can be shared with other Web users. This can be done by sending a link through e-mail, directing the user to the shared article; or Google Reader users can create a basic webpage, that includes all shared items from their account. Other people can then subscribe to this collated feed. Finally, users can insert a snippet of JavaScript code into their website, that will display a certain collection of shared stories in a small box.
      yes you can make folder on it.

      View Comment
    • YahooCommiAnswers
    • March 28, 2014
    Reply

    Alternative To Google Drive/reader (in 1)? I eventually clicked on change to drive button,UNFORTUNATELY, now it won’t let me edit docs and can’t unsubscribe to reader feeds sometimes, it sucks a lot. I don’t like things that suck a lot, so I want to change.

    I need something that can provide RSS reader and documents in 1, if possible email as well, any suggestions?!

    View Comment
    1. Reply

      Don’t leve Google!
      you should fimilarize your selfe with all of there new fetures,
      like how to use Google drive.
      You should be able to edit docs,
      You should be able to do all of this stuff.

      the problem is eather Google is having problems, or youjust don;t know how to use it.
      so, jsut read the instrustion manul.

      View Comment
    • Klee1803
    • April 25, 2014
    Reply

    How Exactly Does A Blog Operate And What Is The Difference Between A Blog And Google Reader? I can’t get my head round how Google Reader works and if I have actually started a blog. I research loads, especially on music industry stories from around the world. I add any that I find interesting to Google Reader. If I don’t actually write on it, does that mean it is not a blog? If I want to write, can I do both in the same place? and how do I invite people to subscribe? can I still monetize a blog if half of it is links to someone else’s articles? If so, how??? so many questions! Anything you can answer would be appreciated. I’m hurting my head trying to research this one because I don’t get the basics. I won’t be offended if you make me look stupid – I feel stupid just now…..

    View Comment
    1. Reply

      Google Reader allows you to add RSS feeds of blogs/sites that you like and it will provide links to new articles as they are written on those blogs/sites. This makes it so that you don’t have to keep checking on those sites whenever you want to see if they have updated their site or written a new post.

      Just by adding those feeds into Google Reader, you have not created a blog.

      If you want to start a blog, you can head over to blogger.com, which is Google’s blogging service.

      You shouldn’t be able to monetize a blog if half of its links point to someone else’s articles. That’s not very ethical, and Google Adsense requires you to have your own original content.

      I hope that helps!

      View Comment
    • Samurai
    • May 4, 2014
    Reply

    A Survey. Are You A Google Reader User? (I Am A Google Reader User.)?

    View Comment
    1. Reply

      I am a Google Reader user

      View Comment
    • Idigitaldestiny
    • May 17, 2014
    Reply

    Whats A Widget?

    View Comment
    1. Reply

      A widget is a fictional product, usually used in the context of business education.

      it can also be a small piece of software, such as apple widgets or google widgets.

      View Comment
    • Anonymous
    • May 29, 2014
    Reply

    How Do You Create A Desktop Shortcut For Google Reader (for Offline Access)? Gmail, Calender and Documents were all pretty straightforward but I can’t find the option readily available on Google Reader – Help? Thanks.

    View Comment
    1. Reply

      ReadAir is a desktop application that will allow you to access your Google Reader feeds via Adobe Air. It mimics the same features and functionality of Google Reader, but with a much cleaner interface. Users will conveniently have instant access to all of their feeds in one simple desktop application.

      Hope it helps you. Want online help for it you can have here http://www.iyogi.net

      View Comment

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