The most apparent Age aspect is the age of a site or domain. I see this time and again with my own websites. All of my sites over a certain age have a PR of 1 or greater. This indicates that Google has some step of “trust” in the websites, and does not believe they are spam or scam sites. It does NOT mean the websites will immediately get high rankings or increased traffic, no matter what some domain sellers would have you think.
Link growth rate is also crucial. Too quick looks spammy, too sluggish appear like your website is boring.
Chris maintains that content must be updated relatively often, and that old material is not always excellent. Certainly, a numerous year old post about laptops would not be good if your website is about tablet computing.
Just recently, I purchased “Signal Pigeon” (or, “Googles 7 Ranking Signals”) from Chris Munch (MunchWeb). I found it interesting, and I desired to discuss it here.
Part of this signal is relatively apparent and well known, part of it is truly a brand-new method of taking a look at and existing aspect, and part of it is (IMHO) questionable. Although Chris did really comprehensive research to determine the groupings of the “7 Signals”, it is still apparent that Google keeps a great deal of their “tricks” under wraps.
As soon as once again, however, small amounts is a key in all of this. Adding content too quickly looks spammy, too slow appear like youre not an intriguing web designer. However once again, it actually depends on your topic. You d much better be posting fairly typically if you are publishing about social media or fashion. If youre posting about 1940s cars and truck design, there most likely isnt an entire lot of “fresh” info readily available, so occasional posts should work.
Heres where I may differ with Chris a bit – not always in principle, but more along the lines of practical application.
Hyperlinks (back links) can operate in a comparable fashion: old links are valued really highly, new links (even from high PR pages) not so much. This is why I tend to ignore duplicated demands from web designer to engage in “link exchanges”. Its not that link exchanges – particularly the multi-directional kind – are necessarily bad; its just that the link from the partner site could disappear at any time without you knowing it.
Some topics (white wine, arts, historic figures, religious subjects) are not going to alter frequently, and it makes no sense to constantly change short articles simply for the sake of “freshness”. One “old” short article about garage storage on my woodworking blog site is still one of my most visited posts– I think its just quite much timeless.
If you have a domain you like, keep it even though it is still not getting the finest traffic or conversions. A domain at least a year old will begin developing that all essential trust element Google likes.
If you are utilizing pre-written articles (post directory sites or PLR), its a good idea to add some material to them to make sure they look “brand-new”. Post directory site posts should NOT be re-written.
Keep a posting schedule. And, keep in mind, a blog site is made up of a range of content – not all posts have to be exactly a certain number of words with a keyword density of “x” %. Vary your posts and it will look “natural”.
Usage Zemanta or the Insights plugin to assist inspire you and discover fresh content. Zemanta uses the Blogspire service to supply blogging tips in your e-mail inbox.
One location where this is very valuable, nevertheless, is when you choose to join PostLinks as a publisher. Their program ONLY permits blogs with a PR of 1 or higher (and pays advertising shares according to PR). Older domains will fare much better in the PostLinks network for that factor. (Click here to register as a Postlinks publisher and earn money for receiving content automatically posted to your blog).
Connect Age and Link Growth
At this moment in time, I just trust one linking network – Jonathan Legers 3-Way Links. It has actually been safe so far from Googles Panda and Penguin updates, and does supply a range of links from a variety of different page ranks in a slow, controlled fashion. It has actually been around for many years, and is firmly controlled to make sure it continues to work. As mentioned, at this moment in time, I still trust it. (For more info on the network, simply click on this link).
Content Age and Growth Rate
The Death of Link Building and the Rebirth of Link Earning – Whiteboard Friday( seomoz.org).
6 Months Later: Google Penguin Reactions, Predictions, Tools and Tips( distilled.net).
The Benefits of Building Deep Links( zemanta.com).
At this point in time, I just trust one connecting network – Jonathan Legers 3-Way Links. It has been safe so far from Googles Panda and Penguin updates, and does provide a range of links from a number of various page ranks in a slow, controlled style. (For more details on the network, just click on this link).
Links (back links) can work in a similar style: old links are valued extremely extremely, new links (even from high PR pages) not so much. Its not that link exchanges – especially the multi-directional kind – are always bad; its just that the link from the partner website might disappear at any time without you being mindful of it.