You have great ideas and you want to share them with the world, but until you get traffic flowing to your website, no one even knows you exist. It takes time and effort to get people to visit your blog, but if you know what to do up front, it’ll make the job a lot easier. Take the time to read this article and learn how to turn your site into a popular destination.
The most important thing you need to focus on before you even begin creating your blog is search engine optimization. You must craft your pages around the tenets of SEO so that it will be ready for search engine spiders the second it goes live. Be sure to create a list of great key phrases you want to focus on with your site as a whole, then use them within the HTML code, file names and content itself. If you can, use your main key phrase in the blog’s URL as well, such as “JohnsAdventureTravelBlog.com”. This tells the search engine that those keywords perfectly match the content of your site. Read up on current SEO techniques as Google is constantly updating their algorithms, so you need the latest advice to do it right.
Figure out who your target audience is. For example, if your blog focuses on green ways to raise a baby, you likely will want to cater to parents with a college education and a desire to be more environmentally friendly. That gives you a category in which you can find other websites which also cater to your niche. You can trade links with “green” forums, or parenting magazine sites, or even social media accounts which offer environmentally friendly tips. This will target exactly who would be interested in your site, ensuring you don’t waste your time on sites which won’t offer you additional traffic.
There is no harm in trading links with other blogs! As long as they share a similar audience to you, such as a “mom” or “green” blog in the example I mentioned above, you’ll both benefit from each other’s audience. If people like your blog, they will come back, and no other blog will “poach” your readers. In fact, if you link to popular blogs, your page rank will increase as back links from sites with a higher page rank offer you a little extra “link juice”.
Your site will not be popular unless you have content people are interested in. Above SEO and linking and all other forms of marketing, great content is king. Provide not only blog posts with interesting text, but also photos, videos, and other interactive content. Host contests and ask questions to open up communication. Create social media accounts and interact with your readers there as well. It’s a lot of work, but worth it in the end!
Even the best blogger on Earth has to work hard to bring people to their blog. It takes dedication to promoting your site in order to make it stand out from the rest. Use these tips to better your marketing campaign, ensuring that your blog gets the attention it deserves.