If you’re blogging because you have an opinion on a particular subject matter you want to share, it’s essential that you present yourself as a brand. Use the tips below for creating your own brand of authorship for your blog.
Distinguish yourself by identifying your viewpoint in order to help your reader understand where you’re coming from. Instead of simply beginning your posts or series of posts or blog site based on a particular category, connect the category to you and why you’re motivated to write about it. Understanding what angle you have on a particular issue is helpful for readers who don’t know you.
Similarly to the way a political label, such as Liberal or Conservative, helps others to make certain assumptions about what they can expect from you, you’ll want to provide your readers with labels and information that allow them to assign particular attributes that belong to you.
After informing your readers of general attributes they assume you possess through the use of descriptive and understandable labels, distinguish yourself from others your readers would likely put into the same category. For instance, if you’re a political liberal who believes that unions should be dissolved because they no longer serve their original purpose, you should convey that idea by specifically explaining it or including it in your general brand label, such as by calling yourself an Anti-Union Liberal.
If your blog is devoted to an analysis of a particular issue, try to include information about where your expertise on the issue came from. For instance, if you’re giving fashion advice, you can explain that you’re a lover of fashion or that you have work experience in a particular aspect of the fashion industry, or that you’ve achieved educational training in a particular aspect of fashion.
Don’t try to adopt a blog persona that you cannot maintain simply because you imagine that your potential audience wants to see you in a certain way.
Because you’ll be creating a lot of posts, adopting a personality or viewpoint that is actually not representative of who you are is likely to result in content that contradicts itself form one posting to the next, or in non-persuasive writing because you’re pretending to be something you’re not.
When you’re composing your blog content, don’t use language that contradicts your training and image as presented to your audience. For instance, if you inform your audience that you love fashion and therefore decided to write about it, don’t use terminology that will only be understood by manufacturers or designers or others in the fashion industry. If you do use any technical language, define it in the body of your content since you’re neither claiming to be an expert nor are you expecting your audience to be experts.
When you choose to blog on a particular subject matter, who you are to your readers, as a brand, can be just as significant as what you say. Use the suggestions above for beginning to formulate your brand as author of your blog.