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Hi Caz… There are two main types of search engine… Directory …

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Hi Caz…

There are two main types of search engine… Directory based and Key Word driven.

Directory search engines are the likes of http://www.Yell.com, http://www.BT.com/thephonebook, http://www.thomsonlocal.com, along with home pages of most broadband service providers like Tiscali etc. This is where people can search for a business or service in a certain area; eg: Who, What, Where search like ‘Builders’ in ‘Birmingham’ They are ‘powered’ by the databases of BT and Thomson Local.

Key word searches bring results of more specific ‘phrase’ enquiries. The results of a ‘key word’ search are list or database of Websites who’s content and preferred keywords have been checked by the engine’s ‘spiders’ and stored on the database, and shown only if the website content has relevence to the search word or phrase you have entered. Google, Yahoo etc are examples.

You can normally tell if it is a Directory style search as there will normally have two or three boxes to put the info, eg Business Name (Who); Business Type (What); Town or Postcode (Where). Key word search generally only have one box to enter your question or keywords.

Hope that is not too ‘techie’ and answers your question for you.

Admin Also Commented

Media Posts
The social media frenzy will dissipate but not disappear. Social media is here to stay and will continue to evolve as we increase our computing power and digital infrastructure.

Social media is changing the way companies market their products. Television, radio, and even books and magazines (in digital format) will all have a social element in them. Everyone will be able to discuss, comment, learn and argue online via the social web. It is my belief that social networks will increasingly become interlinked and names like Twitter and Facebook will be different views and filters for the same social web. Online profiles will be as necessary as drivers licenses.

All good companies will recognize the importance of social media marketing and allocate appropriate resources.

The semantic web will develop and emerge as the content online becomes more understandable to computers. Online research will be able to be accomplished by a machine almost as easy as a human being.

Geo-locating social networks will mature and information online will be increasingly location specific. Imagine walking into your supermarket and getting a map of where everything is directly on your Iphone, along with a new coupon to thank you for being there four times this month (the technology already exists).

Eventually social historians will study the social web as a fantastic archive of the society we live in today. Imagine your great grandchildren reading your twitter posts in an ancestry.com like interface to find out what you were like. (The social web is currently being archived)

The future is increasingly connected and relevant information will be available easily and accurately.


Media Posts
Search engine optimization (SEO also search optimization) is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines and importantly ensuring that external links to the site are correctly titled and in abundance. This is done with the aim of achieving a higher organic search listing and thus increasing the volume of targeted traffic from search engines.

SEO is one of the key Web Marketing activities and can target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site’s structure (the relationships between its content) must be altered too. Because of this it is, from a client’s perspective, always better to incorporate Search Engine Optimization when a website is being developed than to try and retroactively apply it.


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Yes, social media is both related to science and technology. Technology means the tools and platforms needed to complete your social media marketing campaign and science means studying the psychology of people using social media or even the behavior patterns of your target market. Social media is becoming a quintessential part of the way we live our lives today, especially when we want to make meaningful connections at a mouse click ( or speed of type ).


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